New Online Bookies with World Cup Free Bets & Promotions
Played across 37 days, the World Cup is set to be the biggest betting event of 2026. With 104 fixtures available, bettors will have no shortage of markets to explore, making it important to compare bookmakers and look for the strongest value. One effective way to do that is by using the welcome offers available from online betting sites.
In this guide, we highlight the best new bookmakers for 2026 and take a closer look at their latest sign-up promotions. If you'd prefer to see offers from more established bookies, read our World Cup Betting Offers guide.
Bet Crown: Bet £20 and Get a £20 Free Bet
One of the newest bookmakers to join our panel, Bet Crown has quickly built a strong football offering with a range of promotions designed to reward regular bettors. Current highlights include early payouts when your team goes two goals ahead, accumulator boosts of up to 75%, and selected Bore Draw money-back specials.
New customers can get started with a £20 Free Bet after placing a qualifying £20 bet, making it an attractive option for anyone looking to try a newer sportsbook ahead of the World Cup.
#AD 18+ New Customers Only Play Responsibly | Gambleaware.Org | 1st Deposit | Min £20 Stake | £20 Free Bet | Min Odds 2.0 | Max Winnings £100 | 5-Day Expiry | Bonus T&Cs Apply
Fairplay: Bet £20 and Receive a £20 Free Bet
Fairplay has quickly gained attention among HorseRacing.net users thanks to its straightforward betting experience and easy-to-navigate platform. The site keeps horse racing and sportsbook betting clearly separated, making it simple for customers to find the markets they're interested in.
New customers can claim a £20 Free Bet after placing a qualifying £20 wager. To qualify for the promotion, make sure you enter the promo code HR20 when registering your account.
#AD 18+ New Customers Only. Bet £20 and get £20 in free bets. Register an account using the code "HR20" in the promotional code box and place a £20 qualifying bet at min odds of evens (2.0). Your free bet will be credited within 24 hours after your qualifying bet has settled. Free bets are non-withdrawable and expire after 30 days. Max offer one per customer. Qualifying bets cannot be placed on a price boost. Full T&Cs apply.
Dabble: Bet £5 Get £20 in Free Bets
Dabble is a social-led betting app that has arrived in the UK from Australia giving you conventional sports betting alongside social tipping and copy betting functionality. Download the app today and get £20 in free bets when you join and bet a fiver. You'll get 2x Rocket Odds Boosts too.
#AD 18+ *New customers only. Bet £5+ in a single real-money bet within 7 days of registration to receive £20 in Free Bets and 2 Rocket Odds Boosts, credited within 24 hours of qualifying bet settlement. Free Bets and Rocket Odds Boosts expire 7 days after credit. Stake not returned. Promotional Terms Apply. 18+. Gambleaware.org
Stakemate: Bet £10 and Receive £20 in Free Bets
Stakemate is a social betting app that puts a strong emphasis on sharing tips and betting ideas with friends. Users can chat within the platform, create accumulators together and even follow or copy selections placed by other members of their network.
New customers can claim £20 in Free Bets after placing a qualifying £10 wager, making it an appealing option for bettors who enjoy a more interactive and community-focused betting experience.
#AD 18+ New Customers Only. Place any £10 bet to qualify, min 2.0 (1/1) odds. Qualifying bet must settle, excluding cash outs. Bonus credited with 24hrs of settlement. 4 x £5 free bets. Free bets min 3 selections and 3.0 odds. Returns exclude free bet stake. Expiry applies .Full T&Cs apply.
easyBet Predictions: Get Up to £30 Back if Your World Cup Winner Bet Loses
easyBet has expanded its offering with the launch of easyBet Predictions, a new platform that presents markets as probabilities rather than traditional odds. Many selections are simplified into straightforward Yes/No outcomes, creating a different betting experience from a standard sportsbook or Exchange.
To celebrate the launch, customers can receive up to £30 back as a Free Bet if their World Cup winner selection is unsuccessful, making it a risk-reduced way to get involved in the outright tournament market.
#AD 18+ Sign up today with the bonus code "TUBE" and place your first YES prediction on the WORLD CUP OUTRIGHT MARKET. If it loses, get your money back as a Free Predictions Bet up to £30. 18+ Only. T’s and C’s Apply. Be Gamble Aware.
Betahoy: Bet £10 and Get a £10 Free Bet
Betahoy is worth considering if you like to combine sports betting with online casino games. New customers can claim a £10 Free Bet after placing a qualifying £10 wager, while casino players can also take advantage of its World Cup Casino Cash Drop promotion.
The casino offer is worth €500,000 in total and runs throughout the tournament, giving customers another way to get involved during the World Cup.
#AD 18+ New customers only. Register and enter promo code ALLABOARD10 via My Bonuses within 7 days. Place a first qualifying £10 bet at EVS (2.0) or greater using cash balance. Void/cashed out bets excluded. After settlement, receive: £5 Sports Free Bet – min odds EVS (2.0) +£5 Acca Free Bet 4+ legs, min odds 2/5 (1.4) per leg. Full T&Cs apply.
More New Bookmakers for 2026
With a growing number of betting sites competing for customers ahead of the 2026 World Cup, it's impossible to cover every operator in detail. However, several newer bookmakers are standing out thanks to their competitive welcome offers, free bets and tournament promotions.
Below, you'll find some additional betting sites worth considering, along with details of their latest sign-up deals. Follow the links to learn more about each offer and create an account if you'd like to take advantage of the promotion.
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- Bet Builder
- Free Bet Club
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