Best Bet Builder Sites

Bet builders are one of sports betting’s most important features, and they have become increasingly popular at UK betting sites over the last few years.  

That said, some bet builders work better than others — offering superior odds and functionality to go along with a wider selection of markets to choose from. Let’s find out what bet builders are, how they work, and discuss which are the top bet builder sites and bonuses. Hopefully you’ll then be in a position to place one yourself.

With bookmakers now rolling out Bet Builders on horse racing as well as on sports like football, now is a great time to understand what they are and the best bookies to place them with.

What is a Bet Builder? 

A bet builder is a type of accumulator made up of two or more selections on the same event, rather than being spread across multiple events and outcomes. Some bet builder sites allow an almost unlimited number of selections, whereas others might limit you to 12. 

Just like a regular acca, once the bet builder selections have been chosen, the odds of each selection are then multiplied together to arrive at the bet builder’s total odds. As usual, all selections will need to be correct in order for the whole bet to win. 

How Does a Bet Builder Work? 

Start by choosing a bet builder betting site — we’ll be using Betway for the purposes of this example — and the event you wish to bet on. 

Let’s say you want to place a bet builder on FA Cup Final between Manchester City and Manchester United, and you want the following selections in your bet builder:  

• Manchester City to win in 90 minutes;  

• Over 2.5 goals; 

• Phil Foden to score anytime; 

As you can see in the top left-hand corner of the screenshot, the betting odds for this bet builder are 2.62 and the stake is £10, taking the potential return to £26.25.  

Top Bet Builder Websites & Offers: Reviewed & Compared 

Let’s take a look at how some of the best bet builder sites compare to one another. 

Bet365 – Best All-round Bet Builder product now including Horse Racing  

No site offers bet builders for as many different sports as Bet365. Alongside your typical bet builder sports are boxing, ice hockey, cricket and now horse racing - a sport that up to now hasn't has bet builder functionality. There are loads of markets to include in your bet builder and for most of those sports, you can also place them in live betting, not just pre-match.  

You should know by now how they work for football, but they also work very well on other sports, such as cricket.  For example, if England were playing Australia in an ODI, you could combine an England win with Joe Root top-scoring for England with the bat and Josh Hazlewood being Australia’s top wicket-taker. As ever, the odds of all the selections are multiplied by each other and in the example above, that Bet Builder would pay out at huge odds. 

If you don’t fancy selecting the different legs yourself, there is no shortage of Bet Builders that have either been put together by Bet365 themselves or are popular Bet Builders that other customers have already backed. Just take a look at the ‘Suggested Bet Builders’, and you’ll find there’s plenty to choose from. If you fancy one of them that’s already there, all the work has already been done for you so all you need to do is pick your stake.

BOYLE Sports – Best for Pre-selected Range of Bet Builders  

BOYLE Sports is another sportsbook that currently only offers bet builders for football, but it’s still a very good product that is easy to use. One thing BOYLE Sports does particularly well is display lots of pre-chosen bet builders that cover lots of different odds. If you’re not inspired to put one together yourself, you can back one that the bookie has made for you.  

Like a lot of betting sites, Boylesports used to only have Bet Builders for football, but that’s not the case anymore, as you can also place Bet Builders on the likes of cricket, rugby and basketball. If you were looking to place a basketball Bet Builder, you could, for example, combine a win for the Cleveland Cavaliers with over 201.5 points in the match and Josh Hart scoring over 12.5 points in the game. 

Boylesports have really made a name for themselves over these last couple of years by offering an endless supply of promotions, including Best Odds Guaranteed on Horse Racing and early payouts. For example, in football, if the team you backed goes two goals up at any stage, you’ll be paid out on that team as a winner straight away, even if they don’t go on to win the game. 

Another thing they have a lot of are Price Boosts. The day we checked that didn’t include any Bet Builders at boosted odds, but that may well change in the future, so that’s worth keeping an eye on.

William Hill – Best for Bet Builder Insurance  

William Hill lets you boost your odds on a bet builder of your choice, based on your loyalty points. What’s more, you’re also entitled to ‘Acca Insurance’ on your bet builders. This means that your stake will be refunded if one leg of your bet builder lets you down. Few bookmakers offer quite so many perks around their bet builders, making William Hill a great option.  

Bet Builders aside, William Hill is one of the oldest and most reliable betting sites on the market so you’re certainly in good hands here. 

One of the things they do particularly well is offer sports that not all of their rivals do, such as rowing, speedway, rallying and sailing. So if you have a niche sport that you like to bet on, you’re likely to be able to find it here. 

Another thing to look forward to here is their Cash Out product.  When using it, you can choose to take a guaranteed profit on a bet rather than waiting till the event is over. You’ll be able to do this if the selection you backed shortens in odds, although of course you’ll never win the full amount that you would if you just let it ride. Alternatively, you can also choose to get some of your stake back on a bet that looks likely to lose, although if you take that option, you’re essentially giving up on the bet.

Add to the equation some great livestreaming, an easy-to-use app and some good on-site content and you can see why William Hill is one of the best around.

Unibet – Best for Daily Bet Builder Boosts  

As previously mentioned, some betting sites boost odds on their own pre-made bet builders, but at Unibet you can boost the odds on your own bet builder once a day, providing it has at least three selections and the stake is no more than £10.

If you’re wondering why there’s a limit on your stake when taking advantage of such an offer, it’s to protect themselves from having an excessively big payout, which is fair enough given that they’re giving you a higher price than what it would be in normal circumstances. 

In our opinion, this is the best bet builder-related bonus in the UK, so check out Unibet if you’re a particular fan of the feature.  

Unibet is another betting site that extends its Bet Builder product to sports other than football, so you’ll be glad to know that if you want to place one for the likes of baseball, basketball or NFL, you’ll be able to do so. 

One area where they’ve really upped their game over the last few years is in the quality of their on-site blog. In addition to having previews of the biggest matches in, say, football and cricket, they also have horse racing columns from the likes of trainer Nicky Henderson and jockey Nico de Bonville, giving excellent insight into the races and honest assessments of the chances of certain horses. 

Additionally, they have some interesting educational articles looking at such things as how to best play the World Cup top scorer market or highlighting a few young players to watch at the tournament. So give their blog a read, as there’s always some good stuff there.

Betano – Best for Rugby Bet Builders   

Despite the fact that rugby, like football, is a sport that should lend itself to bet builders, very few sites will allow you to place a bet builder on the rugby. Betiton, however, have made it a priority on their site. Combine handicaps, total points, try scorers, players to be carded and lots more for your perfect rugby bet builder.  

And if you like Bet Builders and also like getting that extra little bit of value, then you’re surely going to like their Bet Builder Boosts. They work in exactly the same way as they would for a single bet, meaning that they take the ‘normal’ odds  of a particular selection and make those odds a bit bigger, typically around 15%. 

So essentially, you’re getting a payout that’s roughly 15% bigger than it should be, if it goes on to win, though at the moment, the Bet Builder boosts are only available on a handful of Bet Builders that they’ve put together themselves, rather than ones you can choose yourself. But let’s see if that changes in the future. 

Another thing we like about Betano is the quality of their betting app. Given so many of us do our betting using apps these days, it’s important that it’s quick, easy to use and that you can do other things on it, such as using Cash Out and of course, placing Bet Builders!

Betway – Best for Cricket Bet Builders 

Another neglected sport when it comes to bet builders is cricket, so we appreciate Betway making it available. That said, customers should be aware that though there are lots of pre-built cricket bet builders live on site, if you want one of your own, you’ll have to request it via #BetYourWay on Twitter rather than just putting it together on the site.

Then again, it’s very likely that you’ll find a cricket Bet Builder that takes your fancy without having to go through the process of requesting it. 

After all, if it’s an important game like a big IPL match, it’s not unusual for them to have well over 200 Bet Builders already there. 

The Bet Builders often involve such things as the winner of the match, with both teams scoring over 180 runs and a certain number of sixes being hit, for example. 

Betway covers all sports well but one it does particularly well is Esports, which is hardly surprising given that it’s had a long-standing association with it, including sponsoring both individual teams and big tournaments. 

At the moment, Betway doesn’t have Bet Builders available for Esports but that may well change in the future.

Ladbrokes – Best Bet Builder App 

The Ladbrokes betting app is one of the best around, enjoying particularly high user ratings on the App Store, so it follows that it’s also great for placing bet builders. Being able to pick your selections quickly and efficiently when on-the-go is crucial to the mobile betting experience, and the design and functionality of the Ladbrokes app allows you to do so with ease.  

Key to all this is that all the biggest games are easy to find and you can do so quickly. After all, even though you can also place Bet Builders in-play, many people prefer to do them pre-match, so if you’ve only got a couple of minutes until kick-off, it’s important that you can get to those games and choose your selections quickly and easily.  

Ladbrokes offers betting on just about every sport under the sun, including more under-the-radar ones like pool, rowing and handball. 

But it makes sense that the one they really put the most effort into is football. After all, that’s the most popular sport to bet on at just about every European betting site. 

And one event they pay particular attention to is the World Cup. In addition to being able to place 100s of different bets on individual matches, you can also play the outrights, which include such things as who will in the whole thing, top goalscorers, group winners or who will be voted the Player of the Tournament.

Betfred – Best Bet Builder Odds 

After placing three identical bet builders at a range of competing bet builder betting sites, we found that Betfred came out either on top or close to the top in terms of bet builder odds. It can be difficult to know whether you’re getting a good price when building your own bet, but you can rest assured that Betfred’s odds are always competitive.

This could make a huge difference to your overall P and L, just the same way as taking advantage of the Best Odds Guaranteed does. By the way, Betfred is one of the betting sites that does have Best Odds Guaranteed, so on all UK and Ireland horse races, you’ll always be paid out at the highest price: either the one you backed at, or the Starting Price. 

Getting paid out at bigger odds on winning Bet Builders really does add up over time, and this is particularly the case if you either place a lot of Bet Builders or if you bet for big stakes. Imagine that you had a £20 bet on a Bet Builder at odds of 10.0 on Betfred that was only at odds of 8.0 at most of the other betting sites.  That would be a difference of £40 when it came to being paid out. 

Away from Bet Builders, Betfred always has loads of great promos to take advantage of. In addition to Best Odds Guaranteed, they have a fantastic welcome offer of bet £10 get £50 in free bets, Turbo Boosts, extra places on horse races and early payouts for sports such as football, darts and rugby.   

Coral – Best Bet Builder Cash Out 

Cash out is often either ineligible or in some way restricted when it comes to bet builders. However, at Coral, you are free to cash out on any bet builder. You can also cash out on individual selections within your bet builder, giving you greater freedom and more chances to secure a profit before the match is over, or before your bet is settled.  

Cash Out of course, won’t be for everyone, whether you’re using it on singles or Bet Builders. Some punters enjoy the thrill of seeing their bets unfold until the bitter end, whereas others will feel that by Cashing Out all the time, you’re actually reducing your payouts rather than always getting the full amount when the bets go on to win. 

But the flipside to the argument is that there will be times when even though the bet looks certain to go on to win, it ends up losing and that by Cashing Out, you at least got paid out at all. 

Whether you like Cash Out and think it’s an advantage to use it in the long term - whether for singles betting ot Bet Builders- it’s certainly good to know it’s there if you want it.

How to Claim & Execute a Bet Builder Offer 

The best bookies for bet builders don’t just provide the feature, they also provide betting offers around bet builders.   

As we know, no two bet builder sites are likely to give you exactly the same offer, but here are some of the more common promos you’re likely to find at the best bet builder sites.  

• Bet Builder Welcome Offer — Get a free bet builder bet for £10 to place on any bet builder of your choice, on any sport, when you sign up and make your first deposit. 

• Bet Builder Buy-One-Get-One-Free (BOGOF) — Betting sites with bet builder may offer you a free bet builder if you place a qualifying bet builder on a particular match or on a particular day.   

• Absolutely Free Bet Builder — These offers are even better as they don’t require a qualifying bet. Paddy Power is known for routinely offering £1 or £2 free bet builders to its existing customers, but they aren’t the only ones, so keep a look out for this promo at other bet builder betting sites.   

And here are some tips to remember when claiming and using bet builder offers:  

• Stake not included in payout — Whatever the offer, it’s highly unlikely that the stake will be included in the payout if your bet builder wins. So, it might be worth placing bet builders at bigger odds for the payout to be worth your while.  

• Restricted cash out — Many offers will specifically say you can’t cash out your bet builder, so you’ll want to carefully consider your bet before making it. 

• You might need to opt in — This normally just means pressing a button or ticking a box. Where it’s required, make sure you do so.  

• Time limits — Like with all promos, it will have an expiry date so make sure you use your free bet builder before it expires.  

Best Criteria for Choosing the Best Bet Builder Websites 

All the best betting sites in the UK will be offering bet builders, so it can be difficult to distinguish one from the other. In the list below, we look at what might set the best betting sites for bet builders apart from the rest.   

• Licence — If you’re in the UK, make sure the site holds a licence from the UKGC — the UK Gambling Commission — which ensures that they are compliant with regulatory standards and that their sites are safe and secure.  

• Good promos — We’ve already discussed bet builder promos but these are not the only ones on offer. The best betting sites also provide plenty of other ongoing bonuses such as free bets, Boosted Odds and Best Odds Guaranteed on horse racing.  

• Banking — Offering lots of different payment options is important so you have plenty of choice, as is not having to pay any fees or being restricted by harsh withdrawal or deposit limits. Access to fast withdrawals is another consideration. 

• Lots of sports with competitive odds — The best bet builder betting sites should let you use the function on a range of different sports, not just football, tennis, horse racing or American football. Sites will also provide different odds on your selections, so it’s worth comparing these before choosing your site. 

• Useful extra features — Other features such as cash out, efficient customer service and streaming at live betting sites are just as important as bet builders.  

Bet Builder Offers Terms & Conditions 

Once again, no two betting sites with bet builders are the same, so you can expect different terms and conditions each time. That said, here are some T&Cs that tend to pop up regularly.  

• Bet builders may either not be available, or restricted to particular sports. These should be clearly noted in the terms;  

• There may be a limit on the number of selections or the total odds of the bet builder, to avoid potentially huge payouts;  

• New betting sites can ban certain customers from placing bet builders entirely if they think the product is being abused in some way;  

• Not all markets offered as singles are necessarily offered for bet builders, as well; 

• Selections in bet builders will almost never include extra time or overtime; read on for a couple of rare exceptions to the rule;  

• Cash out may be excluded from bet builders. 

Which Sports Can You Place Bet Builders On? 

Bet builders were originally created with football in mind, but that’s not the only sport they’re available for. We’ll kick things off with football, but read on for information on some other bet builder sports.  

Football 

Although most bet builders are placed on the biggest competitions like the Premier League, Champions League and international tournaments, most betting sites with bet builders now offer them for just about any match. You can pick selections from markets such as the match-winner, goals markets, scorers, cards, corners and shots on target among many others. Most sites will also let you place football bet builders in-play.  

• William Hill - Best for stats-based markets.   

• Unibet - Best designed bet builder feature with markets very easy to find. 

• 10Bet - Biggest selection of handicap markets to include.  

Basketball  

NBA is king when it comes to basketball betting but other competitions such as the Euroleague and the NCAA are also popular. You can include anything from handicaps, player points, player rebounds, player steals and total points in the game in your basketball bet builder.  

• Paddy Power - Biggest choice of markets to include in your bet builder.  

• Betano - Best for variety of markets around individual player performances.  

• Betway - Works very well on the Betway app.  

Baseball  

Understandably, it’s mostly all about the MLB when it comes to baseball betting as it’s by far the world’s most popular baseball league.. You can include selections from markets such as: total runs, 1st innings result, a player to hit a home run and whether the number of runs per innings will be odd or even.   

• Paddy Power - Best for cashing out bet builders.  

• Betano - Best for competitive baseball odds.  

• BetMGM - Best for individual player markets.  

Cricket  

Cricket bet builders are available across a number of different cricket tournaments and formats. Test Cricket presents lots of betting opportunities, but you can also place detailed bet builders on one-day cricket, such as the Big Bash, IPL, CPL, The Hundred and both the ODI and T20I World Cups. You can combine selections from the match winner, top batsman, top bowler, player runs, Player of the Match, and more. 

• Bet365 - Best for range of markets you can include.  

• Betway - Odds on the favourites for top batsman are often bigger here than at competitors.  

Formula One  

Formula One is an increasingly popular option for bet builders, with more an more bookies allowing punters to create their own F1 accas.  

You can include the winner, a driver to make the podium, number of drivers who finish the race and who will have the quickest lap, but F1 bet builders are generally only available pre-race.  

• Bet365 is just about the only Sportsbook offering bet builders for F1.  

Horse Racing

Considering it is such a popular sport for betting, it took a while for bookmakers to get horse racing bet builders available. Bet365 became the first to add Racing Bet Builders allowing users to combine Win & Place, Match Ups, Horse Winning Distance and Either To Win into a single bet on a race. And a number of operators - including Coral, Ladbrokes, William Hill, Unibet and Spreadex - have now followed suit meaning that it shouldn't be long before every major bookie has racing bet builder functionality on offer to users. Here is a quick rundown on what is currently available 

• Bet365 allows you to combine the following markets into a bet builder: Win, Place, Match Ups, Horse Winning Distance, Race Winning Distance and Either To Win.

• With Coral and Ladbrokes you can combine a horse to win, finish in the top 2 (all the way through to top 10), as well as the winning distance.

• William Hill Bet Builders allow you to combine Winner, To Finish in the Top X positions, Head-to-Head (one horse to finish ahead of another), Exact Finishing Position, and the Winning Distance.

• Unibet allows you to combine up to four markets into a bet builder from 11am. 

• Spreadex allows you to build both fixed odds and spread betting bet builders on horse racing.

Bet Builder Strategies You Should Consider Before Starting 

You’re looking to turn over a profit when betting on bet builders, the same away as you would on any other type of wager. But there isn’t a one-size-fits-all approach to betting, so here are some useful strategies or tips to know about that are specific to bet builders.  

• Don’t be too ambitious — It’s easy to get carried away adding different legs to your bet builder and seeing those odds skyrocket. Take your time with your bet, and if the odds seem too good to be true, it’s often because they are. After all, a winner at 4.0 with two selections is much better than a loser at 100.0 with 8 selections. 

• Take advantage of Acca Insurance — Not all sites will have this, but many do. Remember that a bet builder is just a type of acca, and sportsbooks often provide refunded stakes on losing accas where just one leg lets you down. 

• Use cash out, but sparingly — If you place a bet builder at big odds and there’s one leg that hasn’t won yet, cashing it out might be a good call. That said, don’t cash out on every bet builder that is looking good, because you might miss out on a big payout.  

• Wait for team news — If you’re placing a football bet builder involving Liverpool winning, Mo Salah scoring a goal and there being over 10.5 corners in the game, make sure that Salah is definitely starting before you place it. Or else you risk your man only having 15 minutes or so to score a goal, rather than potentially 90. Not only will it be very frustrating if the other two selections win and Salah does not score, but it will also be a waste of money.  

What is the Difference between Bet Builder, Request a Bet and Build a Bet? 

By now you’ll know what a bet builder is and how it works. And if you’re experienced at betting at online sportsbooks, you’ll know that the same concept is sometimes called by different names at different sites. This is the case for bet builders and Build a Bet, which refer to the same thing and can be used interchangeably.  

Request a Bet, on the other hand, is different. It could refer to one of two things:   

• There’s a particular bet not currently available that you want priced up;  

• It’s a bet another customer has asked to be priced up and is already available for you to bet on as well.  

Request a Bet could refer to either a single, or to a bet builder. For example, you may wish to include a selection from a market that’s not currently available for you to add to your bet builder, so you ask the bookie to include it for you. 

To Request a Bet, you can either send a Tweet to the site or via the ‘Create a Request’ button at the sites that offer it, which not all do.  

Responsible Gambling with Bet Builder Sites  

Responsible gambling is as important when placing bet builders as for any other type of bet. Here are some things to remember when gambling responsibly on bet builders.  

Don’t Bet More Than You Can Afford to Lose 

It may sound obvious, but is still important to bear in mind. GHving a budget for how much you want to spend on bet builders every month is a good starting point.  

Don’t Chase Losses  

If you’ve lost a few bet builders in a row, it’s best to call it quits for a while instead of thinking you’re due a win.  

Be Aware of the Odds  

By their very nature, bet builders are generally placed at high odds, which is part of their appeal. But that means you’re unlikely to have too many winners. So, if you want your budget to stretch further, either place them at lower odds or think about betting on singles instead. 

Don’t Bet on Every Game  

Just because a game is on TV doesn’t mean you need to have several  bet builders on the go. If you can’t think of an appropriate bet with the right odds, simply don’t place it and enjoy the game.  

Our Experts Final Word on Bet Builder Betting Sites 

In my opinion, the best all-round bet builder site is Bet365. If, like me, you like placing bet builders on numerous sports rather than just football, Bet365 has the best coverage in terms of bet builder sports.   

However, if you’re more interested in regular bonuses that can be used on bet builders, you might be better off going for William Hill or Unibet. These bookies offer plenty of free bet builders and Boosted Odds, and give you the option of cashing out individual selections within your bet builder. Similarly, if you prioritise placing bet builders on the go, download Ladbrokes’s mobile app instead.  

Whatever your preferences, any one of the sites listed above offer competent bet builder products that are sure to meet your needs.  

Bet Builder Feature FAQs