Best Live Betting Sites for April 2025

Live betting lets you wager on events and matches as they happen. During this type of wagering, the odds change in real-time based on what's happening in the game. Read on as we explore the top live betting sites...

Our Picks: Top Live Bookmakers Reviewed & Compared 

We’ve reviewed some of the best in play betting sites and their features. The table below shows how they compare:

1. Bet365 – Best for Football and Basketball Live Betting

When it comes to live in-play betting, Bet365 reigns supreme. This bookmaker offers unrivaled features and offerings spanning both popular and niche sports events. Bet365 stands tall for its comprehensive live data and analytics that provide in-depth insights to guide your wagers. Plus, they consistently sweeten the deal with price boosts and in-play promotions. The Bet365 website has a seamless and well-categorised layout, making it easy to find games for in-play betting. 

Advantages of Bet365 live betting options

• Comprehensive live stats;
• Unparalleled market coverage;
• Competitive odds and promotions.

2. BoyleSports – Best for Tennis Live Betting

BoyleSports is one to check out if you're looking for a solid bookmaker with live in play betting options. They've got a wide selection of sports to bet on, regardless of your preferences, and a top-notch live betting section filled with action across different events happening at any given time. Whether a high roller or a more casual player, you'll find plenty of exciting matches and markets. You can also stream live video of selected matches you've placed bets on through their site. 

Advantages of BoyleSports Live Betting Options

• Comprehensive live betting experience;
• Variety of markets;
• Competitive odds.

3. William Hill – Best for Horse Racing Live Betting

If you want to experience some of the best live betting action, you‘ll likely find William Hill ideal. The bookmaker ranks among the best betting sites for UK players, and their live betting markets cover a massive range of sports, including football, basketball, and tennis. But the real star is their live-streaming game, William Hill TV. The channel offers a seamless experience and is considered one of the best UK betting site streams. It barely lags, which helps make split-second in-play decisions as the drama unfolds. 

Advantages of William Hill Live Betting Options

• Wide selection of events;
• Cash out features for live events;
• Top-notch streaming service.

4. VirginBet - Best for Football and Horse Racing Live Betting

Despite being relatively new, VirginBet has rapidly established itself as one of the top live sports betting sites. Their in-play feature lets you bet on football, tennis, golf, and other sports as the action takes place. What’s more, Virgin Bet's cash out option enables you to lock in profits or cut losses on select live bets before the final whistle. 

Advantages of VirginBet Live Betting Options

• Cashout option;
• Competitive odds; 
• Live TV race free bets.

5. Unibet - Best for Golf Live Betting

While in-play betting isn't precisely Unibet's strongest feature, they still bring a respectable offering. They cover a decent range of sports, though the market variety falls a bit short of what some top competitors offer. But they still have the main bases covered for what most punters will be after. One area Unibet shines, though, is its lightning-fast cash out system. So, if being able to cash out quickly is a big priority for you, Unibet is a solid shout. 

Advantages of Unibet Live Betting Options

• Fast cashout;
• Great live streaming service;
• Quick deposits & withdrawals enhance the live betting experience.

6. Parimatch - Best for Tennis Live Betting

This sportsbook has a dedicated live betting section where you can get in on the real-time action across different sports. Browse through, pick whatever live event you want to bet on and place your in-play bets. Once you click on a game, you'll see all the vital stats, scores, and odds updating as it happens. Additionally, the Parimatch live streaming feature will often let you watch the match you're betting on. See the teams, the conditions, and the whole scene to analyze and then strategically place your bets accordingly as the match develops. 

Advantages of Parimatch Live Betting Options

• Wide range of sports;
• In-depth live betting section;
• Live streaming of major events.

7. Betway - Best for Basketball Live Betting

The renowned sportsbook Betway has solidified as one of the leading bookmakers for in-play action. They cover popular events like live bets football and tennis with a top-tier user experience. If you want live coverage of updated stats and team news, Betway has you covered. Live odds update quickly to reflect the action on the pitch, allowing you to make informed decisions. Betway also periodically offers generous promotions to its existing customers to enhance your betting experience.

Advantages of Betway Live Betting Options

• Instant odds update; 
• Favourable odds even after the game starts;
• Comprehensive coverage of popular events.

8. LiveScore Bet - Best for Cricket Live Betting

This bookmaker has quickly established itself as one of the UK’s most exciting up-and-coming sportsbooks with an impressive all-around package. LiveScore Bet’s menu covers a diverse range of betting markets across different sports – all neatly laid out and easy to access. The sportsbook has a live betting section to make your wagers across various sports, and you can click on any game for all the necessary information and statistics to make informed bets. They also have a comprehensive live streaming feature. 

Advantages of LiveScore Bet Live Betting Options

• Quick real-time game updates;
• Variety of live betting markets;
• Intuitive website.

9. SBK - Best for Football Live Betting

One of the recent additions to the UK betting scene, SBK offers an app-only experience. This sportsbook provides multiple in-play betting options that are easily accessible via the user-friendly app. Football fans would be delighted with the wide range of markets available to bet on, like full-time scores, half-time results, and number of corners. The site also caters to other, more niche sporting events. For punters seeking a top-notch mobile live betting platform, SBK's live bet app is a standout option.

Advantages of SBK Live Betting Options

• Numerous live betting markets;
• Straightforward interface;
• Wide coverage of sports events.

10. QuinnBet - Best for Tennis Live Betting

QuinnBet stands out with an extensive online sportsbook that covers various sports events and betting markets. Their live betting section is particularly impressive – easily accessible from the top sidebar menu; it showcases all ongoing live markets, upcoming events, and featured highlights. With a vast selection of 75+ live events, ranging from tennis and football to golf, cricket, and beyond, sports fans are truly spoiled for choice.

Advantages of QuinnBet Live Betting Options

• Over 75 live events;
• Well-categorised sportsbook;
• Competitive odds.

11. Spreadex - Best for Basketball Live Betting

Spreadex has become a go-to site for many UK bettors. The site’s live betting offerings cut across diverse sports events and markets, and their slick user interface makes it easy to use this feature without hassles. Spreadex enhances the live betting experience with convenient cash-out options and competitive odds, making it an attractive choice for most bettors.

Advantages of Spreadex Live Betting Options

• Intuitive and user-friendly live betting option;
• Live data and statistics to inform your in-play wagers;
• Vast range of live betting markets across numerous sports and events.

12. Ladbrokes - Best for Football Live Betting

Ladbrokes has cemented its reputation as one of the most well-known bookmakers in the industry, and its impressive in-play betting platform is a significant contributor to its success. You can enjoy a vast selection of sports to wager on in play, with competitive odds that offer good value. Ladbrokes' in-play platform also has a cash-out feature, allowing you to secure profits or minimise losses during live events. With its user-friendly interface and comprehensive in-play offerings, Ladbrokes is a top choice for those seeking a seamless live betting experience.

Advantages of Ladbrokes Live Betting Options

• User-friendly platform;
• Lightning-fast updates;
• Extensive market coverage.

How In-Play Betting Works

In-play or live betting allows you to place bets on a sporting event after it has started. Rather than placing your wagers before the match begins, you can continually bet on various outcomes as the action unfolds in real time.

The betting sites offer constantly updating odds on a wide range of potential outcomes and betting markets for the event in progress. These odds fluctuate rapidly based on the current score, time remaining, injuries, and any other factors that could influence the final result.

To place an in-play bet, you select the wager you want from the available live betting markets and click to lock in the odds being offered at that precise moment. Many sites have special live betting sections or streams where you can watch the event unfold while considering and placing your bets. As the event continues, you can cash out early bets for a reduced payout if you're worried about the outcome. Or you can let it ride and even add new live wagers if the odds have swung in your favour.

If used wisely, in-play bets can give you way better odds than pre-game bets. For instance, let's say Arsenal is heavily favoured against Sheffield United. The pre-game odds of an Arsenal win would be very low. But if Luton somehow goes up with two goals in the first half, the in-play odds for Arsenal to win get nicely increased. 

However, backing underdogs for in-play bets gets riskier. Their odds keep dropping the longer they stay competitive or hold a lead. If you fancy the underdog, you're better off betting on their pre-game price.

How We Rank Live Betting Sites - What Makes A Top In-Play Live Bookmaker?

We take a number of different factors into account when ranking and reviewing the best live betting sites, from bonuses and payment options to competitive odds and the variety of markets on offer. Listed below is an in-depth look at our ranking criteria. 

• Licensing – The first thing we look for when ranking a UK live betting site is whether it holds a licence from the UKGC – the UK Gambling Commission – which ensures that the live betting site in question is held to strict regulatory standards of safety and fairness. As such, if a betting site doesn’t hold one of these licences, they simply won’t be ranked on our website. 
• Bonus Offers – For many bettors, welcome bonuses are the main attraction when it comes to choosing a new live betting site, and are therefore an integral part of our ranking process. That said, we also review the quality of the bonuses that are on offer for ongoing players, as we like sites that frequently reward returning customers. 
• Extensive Live Betting Markets – Naturally, to be considered among the best live betting sites in the UK, it’s imperative that sites are able to offer a range of sports and markets that cater to all betting preferences. While in-play markets are the main priority here, pre-match markets are no less important. 
• Real-Time Data and Streaming – The best live betting sites provide all the latest stats, visualisations, and live streaming. Watching the action unfold live while getting comprehensive data lets you capitalise on the in-play odds. 
• Payment Options – A wide range of payment methods is essential at UK live betting sites. Whatever your payment preference – from debit cards and e-wallets to prepaid cards and mobile pay – these sites should have you covered. 
• Smooth User Experience – Site design and UX is often overlooked as an important aspect of live betting sites, but there’s no use offering all the different sports and markets under the sun if the site is too difficult to use or navigate. 
• Mobile – Today, all the top UK live betting sites should function as smoothly on mobile as they do on desktop. Whether accessible by a mobile-optimised site or a dedicated mobile app, you should be able to place in-play bets while on the go at all of these sites without encountering any hitches. 
• Customer Support – Round-the-clock customer support is a must at our top-ranked live betting sites. A 24/7 live chat service is preferable, and if a site is unable to provide such a service, we expect support to be available via a helpline, a responsive email address or social media account.

Step-by-Step Guide on How to Place an In-Play Bet

Placing in-play bets on sportsbooks is usually straightforward. The best sites categorise every event and betting option, making it easy to locate the live betting option. Generally, here are the steps for placing in-play bets on sportsbooks: 

• Sign Up: First, you'll need an account at a legit online sportsbook that offers live betting. Check out our list of the best sportsbooks and choose your ideal site. Once that's done, make your first deposit so you're ready to wager. Don't forget to claim the bonus if they're offering one.
• Check Out the Live Markets: Before placing any live sports bets, get familiar with how the sportsbook showcases all the in-play markets. The layout and betting options can vary a bit between sportsbooks, so spend some time navigating the site to get a feel for where everything is. Once you’ve done that, check out the sports and games the bookmaker is offering for in-play betting.
• Place your bets: Monitor the live odds and pay attention to what's happening. When you spot some value, click the live betting option to add to your bet slip. Enter your wager amount and click on “bet” quickly before the in-play odds move again. You can wager on multiple markets during the live bet, including the next goal scorer, total points, match winner, and more.
• Continue playing or cash out: After placing your live bet, you can add more games as the action unfolds if you see other enticing opportunities. Or if things aren't looking good, see if the book offers cash out to earn back some of your stake. 
• Cash Out Your Win: If your bet is a winning one but you don’t think it’s going to come good, head to the cashier's section and cash out. Most bookies will provide multiple withdrawal options you can use.

Which Strategies are Most Effective for In-Play Betting?

While making in-play bets, considering several strategies can improve your winning chances. Some of them include:

In-Play Betting Timing 

Timing is crucial for successful in-play betting. You want to pounce when odds fluctuate in your favour. Have a live betting strategy, like waiting until 25 minutes to bet over 1.5 goals when it's 0-0 for better odds than pre-match. If a favourite falls behind, it presents an opportunity to back them at inflated in-play odds. The key is to adjust to what's happening during the game and take advantage of good odds at the right time.

Use Cash Out Options

You can strategically use the cash out feature during your life bets; if you've bet on a team to win and they're ahead in the second half, you could wait a bit and see how the game's going. If they seem to struggle to hold onto their lead after about 70 minutes, you might decide to cash out early with the bookie rather than stressing out during the last 20 minutes.

Research & Analysis

For live betting, you still need to check stats and trends, just like pre-match bets. Look into how teams react in different situations, like if they fall behind early or go down to 10 men. This info helps you make smart decisions during the game instead of just betting randomly. 

Manage Your Bankroll 

In live betting, it's crucial to keep track of how much you’re spending. It's easy to get caught up in the excitement and make bets on a whim, but those sorts of impulsive bets can cost you. Setting a budget for your bankroll and dividing it into smaller, considered bets helps you keep track of your money. A common rule is to use 2-5% of your total bankroll for each bet.

Most Popular Sports for Live Betting

You can use the live betting option for most popular sports and games. Some sportsbooks cover the top competitions with fair odds, allowing you to wager on your favourites. Here are the most popular sports for live betting and the best bookies that offer them: 

Live Football Betting 

You can't talk about live betting without mentioning the beautiful game of football. The Premier League, Champions League, and World Cup all offer excellent opportunities for bettors. Some top bookies for live football include:

• Bet365: For the ultimate live football experience, Bet365 is one of the most popular sites. They offer an in-depth market, with cash out and live streaming features.
• Betway: This sportsbook is known for covering all the major football competitions for in-play betting with excellent features like partial cash out.
• William Hill: William Hill has a solid in-play market for football at all levels and offers competitive live odds with an intuitive interface.

Live Tennis Betting 

Tennis is another sport that fits in properly for live betting. You can wager on grand slams like Wimbledon, the French Open, and more. Some top live-betting tennis bookies:

• Unibet: They offer comprehensive coverage of live tennis games, including popular and local competitions.
• BoyleSports: With BoyleSports’s in-play betting options for tennis, you can bet on your favourite games as the actions unfold with fast-updating odds.
• Betway: This bookie has a user-friendly live tennis section with markets and favourable odds.

Live Cricket Betting

Most top bookies offer live betting on cricket in various competitions, including IPL and T20 World Cup. A few standout bookies include:

• Unibet: This top bookmaker offers extensive coverage of every popular cricket event. Plus, Unibet offers promotions and bonuses for both in-play and pre-game cricket markets.
• Parimatch: Parimatch has a dedicated section for cricket live betting and live streaming. The site's interface is smooth, with countless markets to choose from. 
• LiveScore Bet: With LiveScore Bet’s live betting setup for cricket, you can wager on key matches and bet types with multiple promotions and bonuses. 

Live Basketball Betting

Basketball’s fast-paced actions make it a natural fit for in-play betting. You can bet on matches during the NBA, Euroleague, or other premier competitions. Some popular bookies for basketball include:

• Bet365: With Bet365's combination of streaming and large in-play offerings, they’re among the best for basketball wagers. 
• Unibet: This bookie has an incredible live basketball section with full coverage across all the top leagues and tournaments. 
• Betway: Betway’s smoothly designed live basketball interface makes it easy to switch to different games and markets as the action unfolds. 

Live Horse Racing Betting 

Horse racing is a favourite for live betting, with events like the Grand National, Cheltenham Festival, and Royal Ascot drawing significant interest from punters. Top recommended bookmakers for live horse racing betting:

• William Hill: Regarding horse racing betting, William Hill is one of the most trusted names in the industry, offering competitive odds, live streaming, and a user-friendly platform for live betting.
• Paddy Power: Paddy Power's live horse racing section is exceptional, with a wide range of in-play markets and live streaming features. 
• Betfair: Betfair is a popular choice for horse racing enthusiasts with its intuitive design and multiple promotions.

Bonuses and Promotions Offered On Live Betting Sites

Most in-play betting sites offer diverse bonuses and promotions to bet on various games. They offer free bets, profit boosts, and money-back offers periodically. Almost all UK betting sites will also offer welcome bonuses for new players, which can apply to in-play bets. 

Unibet offers multiple bonuses and some of the best offers you can take advantage of when betting live on matches and events. For one, you can get an odds boost on selected games. The sportsbook also offers free bets if you back a winner within the last 15 minutes of selected horse races. Additionally, Unibet currently has a welcome bonus where you can get back up to £40 if your first bet loses. 

At Parimatch, you can get free bets as a welcome bonus and utilise them during your in-play games. They offer up to £30 when you sign up, but make sure to consult the terms and conditions before claiming.

Payment Methods at Live Betting Sites 

Regarding payment methods at live betting bookmakers, convenience and speed are essential. Since the odds are constantly fluctuating, you’ll need to be able to fund your account and place bets quickly. Most fast withdrawal sites provide the following banking options to ensure a smooth sports betting live experience: 

• Debit/Credit Cards:  Most books accept significant cards like Visa/Mastercard for straightforward deposits and withdrawals.
• e-Wallets (e.g., PayPal, Skrill, Neteller): Instant deposits and withdrawals make e-wallets ideal for live betting — just log in and transfer funds in seconds.
• Pay By Mobile: This lets you make secure deposits directly from your phone bill or e-wallet balance for ultimate mobile live betting convenience.
• Cryptocurrency (Bitcoin, Ethereum, etc.): Crypto payments are processed instantly with no fees, allowing you to jump on live betting opportunities immediately.

Best Live Betting Apps

Most of the bookmakers we’ve reviewed provide excellent and user-friendly apps that let you place your in-play bets without issues. Let’s explore some of the best below:

Bet365 Live Betting App

The Bet365 live betting app puts the user first. Its intuitive layout makes navigating its sportsbook seamless, and with the lightning-fast load times, you’re only ever a couple clicks away from any selection. The markets are neatly organised into categories, so finding your desired live bet is straightforward. The Bet365 app also offers top-notch live streaming, ensuring lag-free, high-definition viewing across all sports.

William Hill Live Betting App

William Hill's user-friendly app is a delight. The interface seamlessly guides you through their sportsbook, letting you add selections to your live bet slip with a simple tap. Funding your account on the app is easy thanks to the array of payment options, including Apple Pay and Google Pay. Once set up, managing your bankroll is hassle-free, as the app remembers your preferences. Overall, the well-designed platform makes betting on live games and making transactions feel intuitive and hassle-free.

BoyleSports Live Betting App

Despite being a relative newcomer to betting apps, BoyleSports offers an ideal platform. Their app's clean layout with dedicated tabs and menus makes navigation a breeze – you'll find any market you want in seconds from the homepage. The live streaming is also top-notch, offering sports from football and golf to tennis and horse racing. All around, BoyleSports delivers an impressive user experience worth checking out. 

Parimatch Live Betting App

The live betting app from Parimatch is a total package – user-friendly and packed with features. All the betting markets across different sports are neatly arranged. Using the app is hassle-free. Its quick load times and intuitive navigation allow you to access any section easily. The Parimatch Live Betting App has earned stellar ratings across app stores and users for being one of the best in the industry.

Unibet Live Betting App

Unibet's app is ideal for any punter with its slick functionality and effortless navigation. Their well-designed betting section offers an endless array of markets for major sports events. The app allows you to place your live sport bets and access all the necessary data and statistics to make informed wagers. With the seamless user experience and top-notch features, Unibet ticks all the boxes. 

The Best In-Play Betting Sites with Live Streaming Features

Most popular in play betting sites also offer a quality and smooth live streaming service covering most of the top sports events and competitions. Here are the top sportsbooks with the best live-streaming feature:

Bet365 Live Streaming

Regarding live streaming, Bet365 is one of the best with an unparalleled variety of events. However, what's available depends on your location, and the stream size can be smaller. To tune in, simply have a funded account or place a bet within 24 hours of the event start time. For horse racing, though, you'll often need to bet at least 50p on the race to access the stream. Overall, Bet365 is your ideal live-streaming platform alongside the live betting option. 

William Hill Live Streaming

William Hill offers free, year-round horse racing streaming through their innovative William Hill TV product. You'll find a stellar selection of international meetings from the US, Australia, Dubai, and more, plus insightful commentary on all the significant British races. Getting access is a breeze – simply open an account and also take advantage of their lucrative sign-up offer. The streaming quality is solid with full-screen capability, though there can occasionally be some lag on live events. 

Ladbrokes Live Streaming 

Ladbrokes has been streaming sports since 2008, and their dedicated platform has plenty of perks. The platform has comprehensive coverage of football, horse racing, and other less popular events. Accessing the Ladbrokes live stream is straightforward - all you need is a free account, which you can easily open via their website. With the platform’s diverse array of events and quality streams, Ladbrokes is an ideal site worth exploring. 

Unibet Live Streaming

One of Unibet's significant draws is its live-streaming offerings. The platform covers multiple sports that you can watch free of charge as long as you've placed a bet within the last 24 hours. The variety is excellent, with major European football leagues like the Spanish La Liga well-represented alongside staples like horse racing, basketball, and tennis. Whether you're a dedicated fan or a casual viewer, Unibet's diverse streaming lineup makes it a stellar destination. Their live-streaming experience ticks all the right boxes for punters. 

SpreadEx Live Streaming

While not the most expansive, SpreadEx's live streaming still brings plenty of quality. The mobile viewing experience is adequate, offering top-notch streams for niche sports like greyhound racing cricket and a solid tennis offering. Horse racing isn't available yet, but the overall package remains respectable. SpreadEx delivers the essential aspects of live-streaming with a reliable, reasonably-sized streaming lineup for fans of some less conventional sports.

Most Common Types of Bets Available on Live Betting Sites

You can wager on most available markets during in-game betting. Here are the common ones most sorts of books offer:

• Moneyline/Winner: At any point during a live event, you can bet on which team or individual will go on to win outright. The live moneyline odds adjust based on the current score/situation.
• Live Spread: You can bet on the margin of victory/defeat with a point spread that moves in real time according to what's happening in the game or match.
• Over/Under: Bet whether the total combined score or stats at the end of the event will go over or under a live adjusted total that changes as the action unfolds.
• Live Game Props: These unique bets are based on specific events or outcomes happening next, like which team scores next, the method of the next score, which player records the next basket/touchdown/goal, and more.

Responsible Gambling at Live Betting Sites

Staying safe and responsible while enjoying live betting on horse racing is crucial. The high-octane fun can quickly lead to irresponsible decisions if you’re not careful, so this should always be at the forefront of your mind. Here a few tips to help you bet responsibly: 

• Never chase your losses 
• Keep strict control of your bankroll 
• Use self-exclusion and deposit limits if needed 
• Talk to friends and family about your habit 
• Seek to enjoy other hobbies as well as betting 

Think you may have a problem? Or just want to read more about responsible gambling principles? The organisations below can help: 

• BeGambleAware 
• Gam-Anon
• UK Gambling Commission 
• GamCare 

Live Betting FAQs