Best Odds Guaranteed Bookmakers in the UK for (February 2025)
Trying to pick the perfect moment to place your bet in horse racing can be really tough because the odds keep changing all the time. But with Best Odds Guaranteed promotions, there’s no need to worry. If you bet and the Starting Price ends up higher, you’ll get paid out at the higher odds, which means you could get more money back. Read More
In this guide, we’ll highlight which UK bookies have Best Odds Guaranteed promotions and how you can make the most of these offers. We’ll also touch on the big racing festivals where you can find these BOG deals. If you’re finding this useful, don’t forget to explore more on HorseRacing.net. The latest offers, odds, stats, news, and betting tips are just one click away.
List Of The Top Best Odds Guaranteed Bookies
- Payout Speed
- Payment Options
- Bet Builder
- Free Bet Club
- Streaming
Our Top 15 Picks: Comparing & Reviewing The Top BOG Bookmakers
All top bookmakers offer Best Odds Guaranteed, whether it’s on the biggest events in the horse racing calendar such as Cheltenham and the Grand National, or daily meetings across the UK and Ireland. You can find more details about the BOG offers at a number of leading bookies below.
Understanding how each platform’s Best Odds Guaranteed promotion differs is essential before signing up and placing bets. BOG can often start at varying times, so check the terms and conditions to avoid any last-minute surprises. Bookmakers also often exclude more complex wagers from the deal, demonstrating the importance of studying the small print.
Here’s our pick of the top 15 horse racing Best Odds Guaranteed betting sites. Get the scoop on each bookie’s offer and discover how to get better returns on your winning bets.
Rank | Bookmaker | Time? | Max Benefit per Day | Horses | Greyhounds | Multiples | Accas |
---|---|---|---|---|---|---|---|
1 | bet365 | 08:00am | No Restriction | Yes | Yes | Yes | Yes |
2 | William Hill | 10:00am | £25,000 | Yes | No | Yes | Yes |
3 | CopyBet | NA | NA | Yes | No | Yes | Yes |
4 | Betfred | 08:00am | No Restriction | Yes | Yes | Yes* | Yes |
5 | Unibet | 08:00am | £25,000 | Yes | No | Yes | Yes |
6 | Parimatch | 09:00am | £10,000 (across all offers) | Yes | Yes | Yes | Yes |
7 | Betway | 09:00am | £25,000 | Yes | No | Yes* | Yes |
8 | Sky Bet | 09:00am | £50,000 per bet/race | Yes | No | Yes | Yes** |
9 | BoyleSports | 08:00am | £50,000 | Yes | Yes | Yes | Yes |
10 | BetGoodwin | 10:00am | £1,000 (per bet) | Yes | Yes | Yes | Yes |
11 | Virgin Bet | 10:00am | £50,000 | Yes | No | Yes | Yes |
12 | QuinnBet | 10:00am | £150 (per race) | Yes | No | Yes | Yes |
13 | LiveScore Bet | 10:00am | £50,000 | Yes | No | Yes | Yes |
14 | Coral | 09:00am | £50,000 | Yes | No | Yes | Yes |
15 | talkSPORT BET | 09:00am | £10,000 (across all offers) | Yes | Yes | Yes | Yes |
* Except Lucky 15, Lucky 31, and Lucky 63 bets
**Except Enhanced Accas
***Dependent on Coral Shop Opening Time
1. bet365 Best Odds Guaranteed
Best Odds Guaranteed is available at bet365 from 8:00am race day. If you take an early price and the SP is bigger, you’ll receive the higher payout if your selection wins.
- What’s eligible?
BOG covers single, multiple, and Showcast wagers on the Win and Each Way or Win Only fixed odds markets, including those enhanced with a Bet Boost. For races outside the UK and Ireland starting before 8am, it applies at least one hour before the race off.
- What’s excluded?
Races in Australia, New Zealand, Japan, Singapore, and Hong Kong are not included, nor are Each Way Extra, Place Boost, or ante-post bets (unless specified). Tote/pari-mutuel/Colossus markets are also excluded.
#AD 18+ New Customers Only Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of qualifying bets. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.
2. William Hill Best Odds Guaranteed
The William Hill Best Odds Guaranteed promotion is available from 10am on race day until the off. The maximum benefit from BOG is £25,000 a day per punter.
- What’s eligible?
‘Win’ bets are eligible for BOG on all UK horse racing at William Hill.
- What’s excluded?
All bets besides Win markets on UK horse racing are excluded. William Hill has stopped offering Best Odds Guaranteed on Irish horse racing and all greyhound racing.
#AD 18+. Play Safe. From 00:01 on 18.10.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. UK and Ireland residents only. Further terms apply. GambleAware.org
2. CopyBet Best Odds Guaranteed
CopyBet's Best Odds Guaranteed promotion is available as soon as their early prices are posted, which is a massive positive in comparison to the majority of their competitors..
- What’s eligible?
‘Win’ bets are eligible for BOG on all UK horse racing at CopyBet, as well as in multiples.
- What’s excluded?
Bet Boosts and specials are not eligible for best odds guaranteed at CopyBet.
#AD 18+ New UK customers only. The qualifying bet should be either a Single or Acca (2+ selections) bet, start at £20, have 1.9 or greater odds and must be settled within 7 days of opt-in. 3 Free bets include: 1 x £20 Free bet Racing (Horse Racing or Greyhound Racing); 1 x £20 Free Bet Live Football; 1 x £20 Free Bet Live. Max payout – £500. 7-day expiry. To unlock the offer, complete the first deposit via the banking app (Open banking). GambleAware.org
4. Betfred Best Odds Guaranteed
Betfred Best Odds Guaranteed kicks in from 8am on race day. If you bet early and the SP is higher, Betfred pays out at the higher odds, with no cap on the extra payout amount.
- What’s eligible?
The deal is offered on selected UK, Irish, and international horse races in the race book.
- What’s excluded?
Lucky 15, Lucky 31, and Lucky 63 bets, along with tote and ante-post bets, are not included. Also, BOG doesn't cover bets made at SP or with free bet funds.
#AD New customers only. Register with BETFRED50. Deposit £10+ via Debit Card and place first bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. T&Cs apply
5. Unibet Best Odds Guaranteed
Offering a maximum benefit of £25,000 per day, the Unibet Best Odds Guaranteed promotion is one of the most generous on the market. The deal opens at 8am daily.
- What’s eligible?
Best Odds Guaranteed is offered on selected UK and Irish horse races. It applies to single and multiple bets.
- What’s excluded?
Ante-post, non-runner no bet, pari-mutuel, and Not to Win bets are excluded. Additionally, BOG doesn’t apply to Enhanced Win, in-play bets, cover bets, or free bets. Extra place races and money back if 2nd or 3rd races are also ineligible.
#AD 18+ GambleAware.org. New GB customers only. Min £20 debit card deposit. Place a £20+ bet on Horse Racing at min odds 2/5 (1.4) each leg. Receive 2 x £10 free bets within 24 hours of bet settlement, and further 2 x £10 free bets 7 days later. Valid for Horse Racing only. T&C’s apply.
6. Parimatch Best Odds Guaranteed
Parimatch is one of our favourite new betting sites. Their Best Odds Guaranteed offer applies from 9am on race day. Like BetVictor (another BV Gaming site), the maximum daily benefit across all bonuses is £10,000.
- What’s eligible?
The Parimatch Best Odds Guaranteed promotion is available on all horse and greyhound racing in the UK and Ireland.
- What’s excluded?
In-play, ante-post, Extra markets, and Match bets are excluded from this promotion.
#AD 18+ New customers only. Opt in and bet £5 on football (odds 2.00+) within 7 days of registration. No cash out. Get 2x£10 Free Bets for set EPL markets and a £10 Slot Bonus for Big Bass Splash, 20x wagering to redeem £250. Bonuses expire in 14 days. Full T&Cs Apply. GambleAware.org | Please gamble responsibly
7. Betway Best Odds Guaranteed
Betway has Best Odds Guaranteed on UK and Irish horse racing from 9am on race day. Punters can receive a maximum £25,000 enhanced payout per day.
- What’s eligible?
Betway Best Odds Guaranteed is offered on all UK and Irish horse racing Win bets other than events involving Arabian thoroughbreds. The minimum bet is £1 (50p each way).
- What’s excluded?
Betway excludes ante-post wagers, extra place races, Match bets, Boosts, Enhanced Prices, and free bets. Cashed out bets and Lucky 15, 31, and 63 bets are also out.
8. Sky Bet Best Odds Guaranteed
Sky Bet BOG is offered as an exclusive perk of Sky Bet Club (bet £30 for a weekly reward). It starts at 9am daily and offers a generous max benefit of £50,000 per bet / race.
- What’s eligible?
Sky Bet Best Odds Guaranteed is offered on UK and Irish horse racing. Punters must have successfully earned Sky Bet Club rewards in the previous week.
- What’s excluded?
The promotion excludes international races, unless specified, and doesn’t apply to extra place or money back as cash races, nor ante-post, tote, specials, and in-running bets. Enhanced accumulators and Price Boost bets are also ineligible.
#AD 18+. New customers only. First single & e/w bet only. Odds of 1/1 or greater. 4 x £10 bet tokens. Free bet stakes not included in returns. Free bets are non-withdrawable. Free bets expire after 30 days. Eligibility restrictions and further t&cs apply. 18+. Gambleaware.org
9. BoyleSports Best Odds Guaranteed
Punters can enjoy BOG at BoyleSports from 8am on race day. The cap on extra payouts from this offer is one of the largest on the markets at £50,000 per customer per day.
- What’s eligible?
BoyleSports Best Odds Guaranteed applies to all UK and Irish horse and greyhound racing. Both Win and EW bets are allowed.
- What’s excluded?
Bets placed after the off or in-running are excluded, as are ante-post, tote, Place Only, and Match bets. Additionally, the offer can’t be combined with Acca Boost or Acca Insure. Cashed out, voided, or free bets don’t qualify either.
10. BetGoodwin Best Odds Guaranteed
The BetGoodwin Best Odds Guaranteed offer is available on eligible bets placed after 10am on race day. Maximum extra winnings are capped at £1,000 per bet.
- What’s eligible?
BetGoodwin’s offer apples to all horse racing and greyhound meets taking place in the UK and Ireland.
- What’s excluded?
BOG is not available for ante-post bets, special markets, or international racing.
#AD Offer valid for new Betgoodwin customers aged 18 years and over. 50% of first day losses refunded as a free bet. To be credited within 24 hours. Max free bet per customer £25.Minimum of 3 bets of £10 or more on separate events at odds of evens (2.0) or bigger to qualify. First day losses equals all settled stakes less all return before 23:59. Free bets must be used in their entirety and stakes are deducted from returns. Free bets are non withdrawable and to be credited within 24 hours. This offer can not be used in conjunction with any other Betgoodwin opening offer.This offer is limited to one free bet per person/household/IP address. Betgoodwin reserves the right to withhold, restrict or cancel this offer from individuals in accordance with Betgoodwin Terms and Conditions 11.8 & 11.9. T&Cs Apply | GambleAware.org
11. Virgin Bet Best Odds Guaranteed
The Virgin Bet Best Odds Guaranteed promotion offers a maximum benefit of £50,000 per day. The deal kicks in at 10:00am.
- What’s eligible?
The Virgin Bet offer covers both Win and Each Way bets and is applicable to all UK and Irish horse racing.
- What’s excluded?
The offer doesn’t apply to ante-post or in-running bets. Bets on derived markets, cashed out bets, and voided bets are also excluded.
#AD 18+. New members. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of each-way bets only. 2 non-withdrawable £10 Free Bet Tokens: Valid for 7 days from acceptance (ex. each-way & multiple bets), stakes not returned. **Max Free Bet £10. Free Bet: non-withdrawable, use in 7 days on sportsbook only. Stake not returned. Full T&C's apply. Bet Responsibly. GambleAware.org.
12. QuinnBet Best Odds Guaranteed
The QuinnBet Best Odds Guaranteed feature starts from 10am on the day of the race. The maximum bonus payout is capped at £150 per customer per race.
- What’s eligible?
BOG is available on all UK and Irish horse racing unless stated. Singles and multiples, including bet types like Lucky 15, 31, and 63, are allowed.
- What’s excluded?
Along with international racing, QuinnBet excludes ante-post bets or any other specials. Wagers placed with free bet stakes are also excluded
13. LiveScore Bet Best Odds Guaranteed
Punters at LiveScoreBet can access Best Odds Guaranteed from 10am on race day. Like sister site Virgin Bet, the promotion offers a maximum benefit of £50,000 per customer per day.
- What’s eligible?
LiveScore Bet Best Odds Guaranteed covers Win and Each Way bets on UK and Irish horse racing events.
- What’s excluded?
LiveScoreBet omits the same bets as VirginBet: ante-post bets, betting in running, derived markets, cashed-out bets, and voided bets.
#AD New members only. £10+ bet on sportsbook (ex. virtuals) at 1.5 min odds, settled within 14 days. Free Bets: accept in 7 days, valid 7 days on sportsbook only. 2x£5 Free Bets for Bet Builder only. Stake not returned. T&Cs + deposit exclusions apply. Bet Responsibly. GambleAware®. 18+
14. Coral Best Odds Guaranteed
Coral offers BOG exclusively in their high-street betting shops. Punters must present their Connect card when betting and can benefit from up to £50,000 per day from the offer. The T&Cs don’t mention a start time, but most Coral shops open between 8:30 and 9:00am.
- What’s eligible?
Coral Best Odds Guaranteed applies to all UK and Irish horse racing. It covers Win and Each Way bets, as well as multiples. Stake limits apply.
- What’s excluded?
Ante-post, tote/pools, Place Only, and Match Bets are all excluded from the offer. Bets placed via BetStation terminals are also excluded.
#AD 18+ New UK+IRE Customers. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 1x £20 free bet. Free bet available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply.
15. TalkSPORT BET Best Odds Guaranteed
BV Gaming’s TalkSPORT BET offers BOG from 9am on the day of the race. The maximum benefit that any one customer can receive from all the site’s offers combined is £10,000 per day.
- What’s eligible?
TalkSPORT BET Best Odds Guaranteed applies to all UK and Irish horse racing. BOG is also available for betting on greyhounds.
- What’s excluded?
The offer doesn’t apply to in-play horse racing bets, ante-post bets, or any Extra Markets or Match bets. Void bets are excluded, as are cashed out and partially cashed out bets.
18+ New customers only. Opt in via mobile or app, bet £10+ on horse racing at odds of 2.00+, in 7 days. Get 6x £5 in free bets on selected markets. Bonuses expire in 7 days. T&Cs Apply. GambleAware.org | Please gamble responsibly
How We Rank Best Odds Guaranteed Betting Sites
Taking guesses as to which site has the best selection of BOG features is timely – yet it’s something many bettors do. To prevent players from diving into the unknown, we’ve scoured the UK’s range of betting platforms to ascertain which operators provide punters with the most value in this area. The time the offer opens, the markets it applies to, and maximum caps on winnings, as well as other important information, all come into play during our ranking process.
But our rankings aren’t just determined by the best odds guaranteed promotion on show. We examine a range of crucial details to give users a comprehensive view of the betting experience.
- Licensing – A valid gambling licence from the UKGC is the first box to tick and ensures bookies meet requirements around player safety, fair play, and data security. Non-compliant operators risk fines or loss of licence, so punters are afforded a degree of protection at licensed sportsbooks. All our recommended sites meet this requirement, and you should never place a bet at an unlicensed bookmaker.
- Bonus Offers – Any sportsbook worth its salt will offer bonuses and promotions to punters. We want to see a decent welcome bonus with player-friendly terms and conditions to kick things off, but we’re big fans of bookmakers who keep things rolling with ongoing promos like free bet clubs, acca insurance, boosted odds, and more.
- Sports and Markets – If you’re looking for best odds guaranteed horse racing, our bookies have a fantastic selection. Coverage of the biggest events is a given, but there’s plenty of other daily racing to be found as well. And if you want to venture into other sports, many sites let punters wager on football, badminton, eSports and everything in between.
- Features – With so many betting sites in the market today, the special features on offer are arguably where the wheat gets separated from the chaff. In our view, the more functionality, the better. For instance, many of the best sites let users stream daily racing straight from the sportsbook. Others offer thrilling live horse racing betting functionality where you can place wagers as the horses run. Maybe you want to cut your losses or lock in a profit with an early cash-out. Special features at betting sites can offer different ways to play.
- Payment Options – A solid selection of payment options is essential for easy management of funds in your betting wallet. We’re looking for a wide range to suit all users, whether it’s debit cards, a choice of e-wallets, or services like Trustly. We also want to see prepaid cards and pay by phone options. As part of this area, we’ll also assess withdrawal speeds, with bonus points awarded to bookies that pay out quickly.
- Site Design – Appearance may not matter to some, but we believe it’s all part of the betting experience. The user interface is another vital component. With so many UK and Irish races to browse through every day, thoughtful site design is essential in our opinion.
- Mobile – Fancy betting on the go? Most betting sites are fully compatible with handheld devices via the mobile browser. But we think the best experience is found at bookies with native apps for iOS or Android. If mobile betting is a priority for you, we recommend finding a betting site that offers an app.
- Customer Support – While we hope your time at one of our betting sites with best odds guaranteed is trouble-free, it helps to know the operator has things covered if you do run into a problem. 24/7 live chat is the gold standard when it comes to customer support, but we also like to see email and phone channels.
What are Best Odds Guaranteed? / Why Do Bookies Offer Best Odds Guaranteed Promotions?
Primarily linked to horse and greyhound racing, Best Odds Guaranteed (BOG) is a common feature at online bookies. Through bookmakers Best Odds Guaranteed offers, when you place a bet on a race and the Starting Price ends up being higher, you’re guaranteed to be paid at those better odds if your bet wins. On the other hand, should the odds decrease after your bet, you retain the advantage of the initially higher odds. This ensures that you always get the best possible betting odds, removing worries about the precise timing of your bet.
Bookies roll out BOG promotions to stand out in the busy betting world. It’s a win-win; you get the peace of mind that you're nabbing the best value, and the bookies enjoy a boost in loyalty and happy customers. Not every bookie offers BOG. For instance, there's no BetUK Best Odds Guaranteed or 10Bet Best Odds Guaranteed available. However, for bookmakers, it makes sense to offer a BOG feature — it makes them look good, keeps punters coming back, and helps pull in more customers who are looking for a friendly place to bet.
How Does Best Odds Guaranteed Work?
BOG promotions add extra satisfaction to your betting experience by ensuring that you always receive the best odds available on your winning bets. Let’s take a closer look at how it works:
- Placing the Bet – Imagine you place a £10 bet on a horse called ‘Teddy Brown’, running at Wolverhampton. At the time of your bet, Teddy Brown’s odds are 4/1.
- Change in Odds – By the time the race starts (which is when the Starting Price or SP is determined), Teddy Brown’s odds have drifted to 6/1.
- Race Result – Teddy Brown wins the race.
- Payout Without BOG – Normally, if you had bet at fixed odds of 4/1, you would receive £50 (£40 winnings plus £10 stake).
- Payout With BOG – If the bookmaker offers BOG, and the SP was higher at 6/1, you are paid at these better odds. You get £70 (£60 winnings plus £10 stake).
- Comparing Returns – Betting with the BOG bookie gives you £20 more than the non-BOG bookie, equal to a 40% better return on your winning bet.
The table below lays out more examples of how a £10 bet can lead to different payout amounts, depending on whether you’re using a Best Odds Guaranteed bookie or not. Check out how early prices might compare to starting prices and the difference betting with BOG bookies could make to your pocket when you pick a winner.
Horse | EP | SP | Non-BOG Bookie | BOG Bookie | £ Increase | % Better |
---|---|---|---|---|---|---|
Casino Tricks | 3/1 | 5/1 | £40 | £60 | £20 | 50% |
Blackjack | 5/1 | 7/1 | £60 | £80 | £20 | 33% |
Perilous | 6/1 | 7/1 | £70 | £80 | £10 | 14% |
Bella Bluesky | 7/1 | 10/1 | £80 | £110 | £30 | 37.5% |
Hot Dance | 9/1 | 14/1 | £100 | £150 | £50 | 50% |
Betting Options at Best Odds Guaranteed Betting Sites
Before you get started betting on horse racing, it’s wise to have a solid understanding of the different bets you can make. Below, we’ve run through some of the options. If you’re planning to take advantage of a Best Odds Guaranteed offer, always check the full terms first. Many bet types aren’t covered in such promotions — miss this step and you might end up disappointed!
- To Win – This is the simplest form of horse racing bet where you choose a horse to win a race outright. It’s straightforward: if your horse crosses the finish line first, you win your bet. Also known as a single.
- To Place – This bet covers your horse finishing in a top spot – typically first, second, or third, but this can vary depending on the number of runners. It’s less risky than a ‘To Win’ bet since your horse can finish in any of the top positions for you to get a return.
- Each Way – Each way bets combine a win bet and a place bet, splitting your stake into two parts: one part on the horse to win and the other on it to place. It’s two bets in one, giving you a safety net if your horse doesn’t win but still finishes near the top.
- Doubles and Trebles – These bets combine bets on two or three different horses in different races. An example double could be Horse A to win Race 1 and Horse B to win Race 2. Both must succeed for you to win the bet. Place and each-way bets can also be combined into doubles and trebles.
- Accumulators – Combine four bets or more and you’ll have yourself an accumulator or acca. The odds are multiplied together, meaning you could get a big payout for a relatively small stake. All legs must win for you to receive the payout. Some bookies offer acca insurance, where your stake is returned as cash or a free bet if one leg fails.
- Forecast and Tricast – These bets involve predicting the exact finishing order of the top two (forecast) or three (tricast) horses in a race. They're harder to get right but offer substantial payouts when they come in. Reverse options (reverse forecast and tricast) allow you to win if your chosen horses finish in any order within the top two or three.
- Betting Without – If you fancy your horse to beat the field with the exception of a single horse, you can exclude that horse from your bet slip. If there’s a clear favourite but you want to back a different horse, bet without markets can offer better odds than a place bet on your chosen horse.
- Multiples – Beyond doubles and trebles, there are all sorts of weird and wonderful multiples or combination bets to be made in horse racing. The Trixie is a good place to start and consists of three doubles and one treble. Yankee, Lucky 15, and Canadian bets are also popular. The Goliath is the largest standard multiple bet, encompassing eight selections and 247 total bets – an assortment of doubles, trebles, four-folds, and up. Proceed with caution!
- Ante-Post – Ante-post bets are placed before the race’s betting market opens. Punters choose these bets on the basis that the price is more favourable than the expected starting price. But there’s a risk: if your horse doesn’t end up running, you typically lose your stake. Some bookies offer a Non-Runner No Bet (NRNB) option on certain races, which means if your selection doesn’t run, your stake will be refunded. This addition can make ante-post betting less risky and more attractive, especially for major events like Cheltenham and the Grand National.
- Pari-Mutuel Betting – Unlike fixed odds betting, in pari-mutuel betting, all stakes are pooled together, the house takes a cut, and then the remaining pool is divided among all winning bets according to their stake. The final odds aren’t fixed until the pool closes at the start of the race. Also known as tote or pool betting.
Terms & Conditions of Best Odds Guaranteed Offers
Best Odds Guaranteed can give your betting experience a real boost, but it pays to understand the rules that come with it. Different bookies have their own terms and conditions, and these can change how and when you can take advantage of these popular betting offers. Getting to grips with the small print means you can make the most of the deal without getting caught off guard. Here’s a rundown of some typical T&Cs you might come across with BOG offers:
- Eligible Bets – Typically, BOG is applied only to bets placed on the day of the race. Bets placed in advance are unlikely to qualify.
- Time Restrictions – Most bookmakers apply BOG promotions to bets placed after a specific time, e.g., after 9 am on race day.
- Race Restrictions – BOG offers are generally available for UK and Irish horse racing; availability for races in other countries can vary.
- Bet Types – Certain types of bets, such as ante-post bets and tote bets are often excluded from BOG promotions.
- Price Changes – If there are any price changes due to non-runners or withdrawals (Rule 4), the BOG offer might not apply, or different rules may be in effect.
- Maximum Payout – There might be a maximum benefit or payout cap associated with BOG offers, limiting the additional winnings you can earn.
- Account Restrictions – Some bookies may restrict BOG offers to customers who meet specific criteria, such as account longevity or betting activity.
What Sports Does Best Odds Guaranteed Apply To?
Best Odds Guaranteed isn't just for horse and greyhound racing anymore. These days, some bookmakers are rolling out BOG offers for a bunch of other sports too. It’s an assurance of the best returns on your bets, no matter if you're into football, tennis, cricket, or something else. Not every bookie has jumped on this bandwagon, but the trend is definitely growing. So, if you're looking to squeeze the best value from your bets across different sports, bookmaker Best Odds Guaranteed promotions are worth keeping an eye out for.
Horse Racing Best Odds Guaranteed
In horse racing, Best Odds Guaranteed (BOG) changes the game for bettors. Here’s the deal: if you place your bet and then the starting price turns out better than the odds you got, you’re paid out at those higher odds. You can lock your bet in early without the fear of missing out on better odds later on. It’s a great way to bet because you’re covered either way, making the whole experience of betting on horses a lot more relaxed and enjoyable, no matter if you’re betting for fun or serious about your stakes.
Best BOG for Horse Racing
When it comes to horse racing betting of any variety, bet365 is difficult to beat. It’s one of our favourite best odds guaranteed bookies, complementing its BOG promotion with an exciting lineup of other horse racing betting offers. This table offers a reminder of some of the top UK bookmakers with Best Odds Guaranteed deals, along with the time offers kick off on race day.
Rank | Bookmaker | Time | Multiple |
---|---|---|---|
1 | bet365 | 08:00am | Yes |
2 | William Hill | 10:00am | Yes |
3 | BetVictor | 09:00am | Yes |
4 | Betfred | 08:00am | Yes |
5 | Unibet | 08:00am | Yes |
6 | Parimatch | 09:00am | Yes |
7 | Betway | 09:00am | Yes |
8 | Sky Bet | 09:00am | Yes |
9 | BoyleSports | 08:00am | Yes |
10 | BetGoodwin | 10:00am | Yes |
Greyhounds Best Odds Guaranteed
In greyhound racing, Best Odds Guaranteed promotions are a solid perk. They work in exactly the same way as horse racing BOG offers; if you place a bet at certain odds and the starting price ends up being higher, you get paid out at those better odds. It’s essentially betting with a bit of a safety net. You can place your bets early and then relax, without worrying if the betting odds will improve later on. This feature makes the whole betting process a bit more laid-back and enjoyable, whether you’re seriously into greyhound racing or just placing a casual bet.
Best BOG for Greyhounds
Among Best Odds Guaranteed bookmakers with greyhound racing offers, bet365 once again steals the show. Along with its BOG offer, this bookie offers a ‘My Greyhounds’ feature which allows you to build a virtual kennel of your favourite dogs and get updates when they run. The table below offers a reminder of how bet365 compares to the rest.
Rank | Bookmaker | Time | Multiple |
---|---|---|---|
1 | bet365 | 08:00am | Yes |
2 | BetVictor | 09:00am | Yes |
3 | Betfred | 08:00am | Yes |
4 | Parimatch | 09:00am | Yes |
5 | BoyleSports | 08:00am | Yes |
6 | BetGoodwin | 10:00am | Yes |
7 | TalkSPORT BET | 09:00am | Yes |
Benefits of Best Odds Guaranteed
Best Odds Guaranteed sites are a great choice if you’re looking to get the biggest possible returns on your winning bets without taking on additional risk. These bookies ensure you always get the best value for your punts on certain races. Here are the main perks:
- Maximum Winnings – You benefit from the higher SP without having to predict how the odds will move after placing your bet. If the odds improve after you’ve placed your bet, you’re automatically paid out at the bigger price if you win.
- Peace of Mind – It removes the disappointment and risk of missing out on better odds, providing a more satisfying betting experience. BOG means there are none of the regrets associated with placing a bet and then watching the odds increase.
- No Additional Cost – Best Odds Guaranteed betting sites typically offer this promotion as a free addition to your bet, meaning you get improved potential returns on your wagers without any extra investment.
- Greater Flexibility – BOG promotions give you the flexibility to place bets at a time that suits you, rather than waiting until the last minute to try to get the best price. This is particularly useful if you don’t have time to keep track of odds all day.
- Improved Strategy – With BOG, you can apply a more strategic approach to your betting, knowing that you won’t lose out if the market moves in your favour. This can encourage less impulsive betting decisions.
Best Odds Guaranteed Daily Racing
Nearly all top horse racing betting sites offer Best Odds Guaranteed on daily UK racing, and usually Irish racing as well. BOG is typically available from 8:00am on race day, although this does vary. William Hill, for example, offers BOG from the later time of 10:00am on the day of the race. You might also find bookmakers where BOG applies to bets made the day before the race.
If the race is to begin before 8:00am, there’s usually a window of at least an hour before the off in which Best Odds Guaranteed applies.
As always, be sure to check the terms and conditions at your specific online bookmaker so you know what’s eligible and what isn’t.
Best Odds Guaranteed in Horse Racing Multiples
Many best odds guaranteed bookmakers let punters benefit from Best Odds Guaranteed on multiples — a type of bet where selections across multiple races are combined into one.
Multiples can be made up of win, place, or each-way bets. Check your bookie’s full T&Cs beforehand, as not all markets will be eligible for BOG. Read on for a quick primer on some popular horse racing multiples to consider.
Double
The simplest multiple you can make, a double combines bets on two horses in two different races. Selections can be win or place, with some punters preferring to place each-way doubles.
Say you back Horse A in the first race at 4/1 and Horse B in the second race at 5/1. Placed separately, £1 bets on each would net a total profit of £11 if both were to win. Combined as a £1 double, the potential profit is £29 if both selections win. It’s easy to see why multiples are appealing to punters!
Treble
A treble is much like a double, but with three selections. While that means the potential rewards are higher, you’ll have to contend with longer odds of all your selections coming good. Again, you can make win, place, or each-way treble bets.
Accumulator
Typically, an accumulator is any bet that combines four or more selections or ‘legs’ into one. Each leg must be successful in order for the accumulator to win. The odds of each leg are combined to calculate the payout — so accas can lead to potentially huge wins from a relatively small stake.
If you want to take advantage of BOG with an acca, be sure each leg is an eligible market. It’s also worth noting that you may not get BOG when using acca insurance, a promotion where your stake is refunded should just one leg fail.
Yankee
Here’s where things get more interesting — and more complicated. The Yankee bet is made up of four selections across different races. These selections are combined into a mixture of six doubles, four trebles, and a four-fold accumulator. Just two selections need to win for the bettor to make a return.
Lucky 15
The Lucky 15 is quite similar to the Yankee. It combines four selections across 15 different bets of equal stake — four singles, six doubles, four trebles, and a four-fold acca. Just one of your selections needs to come good to yield a return, with bigger payouts the more you land. Some bookies can automatically combine your selections into a Lucky 15 on your betslip.
Lucky 31
Dialling things up a notch is the Lucky 31, which is placed on five selections. As you’ve probably guessed, 31 bets are made in total — five singles, ten doubles, ten trebles, five four-fold accas, and one five-fold acca.
Best Odds Guaranteed On Major Horse Racing Festivals
Best Odds Guaranteed betting promotions are commonplace at leading bookmakers, especially at major horse racing festivals. Punters can take advantage of the best betting opportunities, enjoying earlier access to racing markets without risking a bigger price in the immediate build-up.
Bookies from Betfred to Unibet offer Best Odds Guaranteed, ensuring all winning bets are paid out at the best price. The stacked calendars at prestigious horse racing meets like Cheltenham Festival or Royal Ascot generate numerous opportunities to enjoy Best Odds Guaranteed offers. And with more people betting on high-profile events, bookies typically alter odds by slightly larger margins. Taking advantage of Best Odds Guaranteed during these more prestigious meets can result in better value.
Furthermore, bookmakers often throw in extra benefits during these events. For example, bet365 regularly grants earlier access to BOG at major events compared to its normal terms and conditions. Punters may also find increased compatibility between Best Odds Guaranteed and other promotions, including odds boosts, board price offers, and more. Check below for the most significant major horse racing festivals to enjoy BOG:
Cheltenham Festival
A haven for betting promotions across all categories, Cheltenham Festival is the crown jewel of the National Hunt racing calendar. Punters gather from far and wide every March to enjoy several iconic races, including the Cheltenham Gold Cup, Queen Mother Champion Chase, Stayers’ Hurdle, and Champions Hurdle. The excitement is palpable across the four-day event, with seven races each afternoon creating a perfect environment to take advantage of Best Odds Guaranteed promotions.
Grand National
Arguably the UK’s most popular horse racing betting event, the Grand National is an iconic steeplechase held annually since 1839. Spanning four miles and 514 yards, it’s an exceptionally demanding race and one of the longest in the racing calendar. This lends it an electrifying unpredictability leading to considerable odds fluctuation in the build-up. As a result, the Grand National is many punters’ favourite event for Best Odds Guaranteed betting.
Royal Ascot
Running annually in June since 1768, Royal Ascot is a bona fide classic. Competitors vie for three main trophies across the five-day festival – the Gold Cup, Royal Hunt Cup, and Queen’s Vase – although seven races take place each afternoon. This provides the perfect foundation for Best Odds Guaranteed betting, and many bookies offer earlier access than normal. For example, you may be able to place a BOG wager the day before a race rather than the usual 8 am availability.
The Derby
The Derby – also known as the Epsom Derby or Derby Stakes – is one of the oldest horse racing meets alongside Royal Ascot. Starting in 1780, the three-year-old thoroughbred-exclusive event is the pinnacle of the British Classics and many punters’ favourite flat race festival of the season. Taking place across a Friday and Saturday, there aren’t quite as many races as other festivals, though there are still plenty of Best Odds Guaranteed opportunities. Betfred is currently the official sponsor, and the bookies is known to amplify its betting promotions over the weekend.
Prix de l’Arc de Triomphe
Longchamp Racecourse’s Prix de l’Arc de Triomphe sees Europe’s best horses and jockeys descend on Paris for the world’s fourth-richest turf race. Commonly regarded as the most prestigious all-aged horse race, it’s a popular event for punters using Best Odds Guaranteed betting promotions. The Prix de l’Arc de Triomphe is famous for being one of the legendary Frankie Dettori’s favoured races, with the Italian jockey picking up the trophy on no less than six occasions.
Glorious Goodwood
Glorious Goodwood is the most distinguished meet at Goodwood Racecourse and began in 1802. Taking place annually in late July and early August, some of its most notable races include the Stewards’ Cup, Nassau Stakes, Sussex Stakes, and the Goodwood Cup. Glorious Goodwood is one of the top UK flat racing meets for Best Odds Guaranteed betting, renowned for its unique design and coastal proximity.
Chester May Meeting
Chester Racecourse is officially the oldest racecourse still in operation as per the Guinness World Records. The Chester May Meeting is the main event at the legendary track — a flat racing meet staging several Group II and Group III races. Punters can enjoy BOG across the three-day festival, covering notable races like the Chester Cup, Huxley Stakes, Dee Stakes, and Chester Vase.
York Ebor Festival
One of the concluding major meets of the UK flat racing season, York Ebor Festival is a particularly popular Best Odds Guaranteed betting event. It was established in 1843 and stages the Ebor Handicap, Yorkshire Oaks, and Lowther Stakes, among other prestigious Group I and Group II races.
King George VI Chase
An iconic steeplechase just below the Cheltenham Gold Cup in terms of overall prestige, the King George VI Chase is famous for its nail-biting action and a long history of legendary winners. Kauto Star heads up the rankings, winning the race on five separate occasions. Odds can change considerably both before and during the three-mile contest, making it a great option for Best Odds Guaranteed offers.
Coral Gold Cup
The Coral Gold Cup is one of the main events at Newbury Racecourse. A Premier Handicap National Hunt steeplechase that was first run in 1957, it has evolved into one of the most popular UK races. Taking place over three miles and two furlongs, horses aged four years or over must jump twenty-one fences during the race. Another fantastic opportunity for Best Odds Guaranteed betting.
How to Get the Best Out of Best Odds Guaranteed
Best Odds Guaranteed promotions are among the most advantageous offers for horse racing betting enthusiasts. Understanding how to take optimal advantage requires a carefully thought-out strategy.
Choosing the right bookies is a vital first step. We highly recommend shopping around for the best board price and starting price so you can get the maximum benefit. This involves tracking horse odds across a few different sites in the days running up to your chosen event to see which platform tends to have the best price. Additionally, it’s worth checking whether you can enjoy Best Odds Guaranteed with other offers, such as odds boosts or free bets.
Furthermore, placing BOG bets as early as possible is a good idea. Bookies update the odds relative to how many bets are placed on each outcome. Generally speaking, the earlier you place a wager, the better the payoff.
Frequently Asked Questions About Best Odds Guaranteed
What are best odds guaranteed?
With best odds guaranteed, you take a price on a horse and if the starting price (SP) is bigger, you get paid out at those bigger odds.
Which bookmakers offer best odds guaranteed?
Most horse racing betting sites offer best odds guaranteed but the terms and conditions vary between operators. Use the information on this page to help decide which betting site and best odds guranteed promotion is best for you.
Can I trust best odds guaranteed horse racing betting sites?
As long as the betting site holds a full gambling licence from the UK Gambling Commission, it’s trustworthy and legitimate. Licensed sites must adhere to requirements around fairness, player safety, and data protection. We only recommend licensed sports betting sites at HorseRacing.net, and you should never play at an unlicensed site.
Can I get best odds guaranteed for Flat and Jumps racing?
Yes, you will be able to get Best Odds Guaranteed with selected bookmakers for all UK & Irish Flat and Jumps racing. So, whether it's a seller at Yarmouth or a bet in the Grand National, providing your chosen bookmaker offers Best Odds Guaranteed then you will get that offer.
Do you get best odds guaranteed at the Cheltenham Festival?
The Cheltenham Festival is the most popular meeting of the year and you can gain Best Odds Guaranteed with some of the leading betting sites for all 28 races at the Cheltenham Festival, usually on the day of the race.
When are best odds guaranteed available for horse racing punters?
Best Odds Guaranteed offers are available at different times depending on the bookmaker you choose to use. Make sure you check out on the relative betting sites for when the offers are available, but most do offer best odds guaranteed for punters to make the most of.
Can I get Best Odds Guaranteed on horse racing?
Yes. All top betting sites offer Best Odds Guaranteed on horse racing, from smaller daily races to the biggest events like the Grand National and Royal Ascot. Check the bookmaker’s full terms so you know which markets are eligible for BOG.
Can I get Best Odds Guaranteed the day of the race?
Yes. Most horse racing betting sites offer BOG from around 8am–9am race day.
Can I get Best Odds Guaranteed on the Cheltenham Festival?
Yes. Plenty of bookies run Best Odds Guaranteed promotions for Cheltenham, so you can get the best prices on races like the Gold Cup and Champion Chase.
Can I get Best Odds Guaranteed in horse racing multiple bets?
Yes, usually. It depends on your bookmaker’s specific terms, so be sure to check before you bet.
Do ante-post bets benefit from Best Odds Guaranteed?
Sometimes, but you should check your bookmaker’s BOG terms and conditions before betting. Don’t forget ante-post bets may be forfeited if your chosen horse doesn’t run — you can look for bookies with a Non Runner No Bet policy to avoid that happening.
Do bookmakers offer Best Odds Guaranteed on the Grand National?
Yes. All major bookmakers offer Best Odds Guaranteed on the Grand National.
Can I get Best Odds Guaranteed on Royal Ascot races?
Yes. Best Odds Guaranteed is offered across all Royal Ascot races.
Can I get Best Odds Guaranteed betting on a horse in-running?
No. Best Odds Guaranteed betting is very rarely available on a horse in-running.
If the SP is bigger do I get paid out immediately on the better odds?
If the starting price is higher than when you placed a BOG bet, you will be paid out on the better odds. However, your horse must win first!
Why do bookmakers offer Best Odds Guaranteed?
Bookmakers offer Best Odds Guaranteed to safeguard their customers against disadvantageous odds changes in the build-up to a race.
What does SP stand for?
SP stands for Starting Price.
Can I get Best Odds Guaranteed in a shop as well as online?
Ladbrokes and Coral now offer BOG in their betting shops, but most bookies keep the promotion online only.
Do bookmakers offer BOG on the Derby at Epsom?
Yes. Most major bookies offer BOG on the Epsom Derby.