Best Odds Guaranteed Bookmakers in the UK for (October 2025)

List Of The Top Best Odds Guaranteed Bookies

1. bet365
2. William Hill
3. BetVictor
4. Betfred
5. Unibet
6. Betway
7. Sky Bet
8. BoyleSports
9. BetGoodwin
10. Virgin Bet
11. QuinnBet
12. LiveScore Bet
13. Coral
14. talkSPORT BET

Our Top 14 Picks: Comparing & Reviewing The Top BOG Bookmakers

All top bookmakers offer Best Odds Guaranteed, whether it’s on the biggest events in the horse racing calendar such as Cheltenham and the Grand National, or daily meetings across the UK and Ireland. You can find more details about the BOG offers at a number of leading bookies below.

Understanding how each platform’s Best Odds Guaranteed promotion differs is essential before signing up and placing bets. BOG can often start at varying times, so check the terms and conditions to avoid any last-minute surprises. Bookmakers also often exclude more complex wagers from the deal, demonstrating the importance of studying the small print. 

Here’s our pick of the top 14 horse racing Best Odds Guaranteed betting sites. Get the scoop on each bookie’s offer and discover how to get better returns on your winning bets.

* Except Lucky 15, Lucky 31, and Lucky 63 bets
**Except Enhanced Accas
***Dependent on Coral Shop Opening Time

1. bet365 Best Odds Guaranteed

Best Odds Guaranteed is available at Bet365 from 8:00 am on the day of the race. If you take an early price and the SP is bigger, you’ll receive the higher payout if your selection wins. 

• What’s eligible?

BOG covers single, multiple, and Showcast wagers on the Win and Each Way or Win Only fixed odds markets, including those enhanced with a Bet Boost. For races outside the UK and Ireland starting before 8am, it applies at least one hour before the race off.

• What’s excluded?

Races in Australia, New Zealand, Japan, Singapore, and Hong Kong are not included, nor are Each Way Extra, Place Boost, or ante-post bets (unless specified). Tote/pari-mutuel/Colossus markets are also excluded.

Reasons to use Best Odds Guaranteed at Bet365 

A Welcome Offer of Bet £10 Get £30 in free bets is one of the better ones around and it’s worth remembering that there’s no reason why you can’t use your free bets to place racing wagers, where you can take advantage of BOG in the process. 

I tried out the BOG offer here at Bet365, and it all worked smoothly. On the two bets that actually won and benefited from the offer, the correct adjustments (in terms of working out the bigger of the two prices) were made without any fuss. Then there was the added bonus that I could watch the races via livestreaming, with the pictures being of excellent quality. 

As someone who also enjoys greyhound racing, I’m glad the Bet365 BOG offer extends to dogs, rather than just horses.

2. William Hill Best Odds Guaranteed

The William Hill Best Odds Guaranteed promotion is available from 10am on race day until the off. The maximum benefit from BOG is £25,000 a day per punter.

• What’s eligible?

‘Win’ bets are eligible for BOG on all UK horse racing at William Hill. 

• What’s excluded?

All bets besides Win markets on UK horse racing are excluded. William Hill has stopped offering Best Odds Guaranteed on Irish horse racing and all greyhound racing.

Reasons to use Best Odds Guaranteed at William Hill  

You can get an even better Bet £10 Get £40 welcome offer at William Hill, so that’s a good starting point. 

Though William Hill, like many other Sportsbooks, offers betting on 30+ different sports, it’s always focused heavily on horse racing. 

So that means you can bet on racing from more countries than at just about any other bookie, that there’s live streaming available for almost all of them and that beyond the BOG offer, there are plenty of other racing promos. Such as a daily horse racing boost, where you can increase the odds on any single or acca, once a day. They also pay out on extra places on a daily basis. 

It’s a shame BOG doesn’t apply to Irish racing or greyhound racing anymore, but it works well for UK horse racing.

3. CopyBet Best Odds Guaranteed

CopyBet's Best Odds Guaranteed promotion is available as soon as their early prices are posted, which is a massive positive in comparison to the majority of their competitors.

• What’s eligible?

‘Win’ bets are eligible for BOG on all UK horse racing at CopyBet, as well as in multiples.

• What’s excluded?

Bet Boosts and specials are not eligible for best odds guaranteed at CopyBet.

Reasons to use Best Odds Guaranteed at CopyBet

Their Bet £10 Get £30 welcome offer is solid rather than spectacular, but it’s better than what some other bookies are offering. 

One of the unique features of this site is the ability to copy bets from the best on-site tipsters - the clue is in the name - with just two clicks of a button. And of course, there’s no reason why the Best Odds Guaranteed offer doesn’t apply to bets that you copy. 

But it’s not the only thing that’s unique at this site. The BOG offer in itself is unique in the sense that it kicks in as soon as their racing markets open, which could be the day before the race is run, rather than after a certain time on the day of the race. As we said, no one else does that.  

4. Betfred Best Odds Guaranteed

Betfred Best Odds Guaranteed kicks in from 8am on race day. If you bet early and the SP is higher, Betfred pays out at the higher odds, with no cap on the extra payout amount. 

• What’s eligible?

The deal is offered on selected UK, Irish, and international horse races in the race book.

• What’s excluded?

Lucky 15, Lucky 31, and Lucky 63 bets, along with tote and ante-post bets, are not included. Also, BOG doesn't cover bets made at SP or with free bet funds.

Reasons to use Best Odds Guaranteed at Betfred

£50 in free bets when placing a qualifying bet of just £10 is an excellent starting point, and there's absolutely no reason why you can’t use the free bets on horse racing, though the terms and conditions of their Best Odds Guaranteed promo specifically says that BOG won’t kick in when using free bets. 

It’s certainly not the only racing offer available here, with 10% extra winnings on winning Racing Tricast bets and Extra Places just two more to look forward to. 

And not only is there racing from all over the world here, including the likes of the USA and South Africa, but there’s excellent quality when it comes to the live streaming of all races, complete with commentary.

5. Unibet Best Odds Guaranteed

Offering a maximum benefit of £25,000 per day, the Unibet Best Odds Guaranteed promotion is one of the most generous on the market. The deal opens at 8am daily.

• What’s eligible?

Best Odds Guaranteed is offered on selected UK and Irish horse races. It applies to single and multiple bets.

• What’s excluded?

Ante-post, non-runner no bet, pari-mutuel, and Not to Win bets are excluded. Additionally, BOG doesn’t apply to Enhanced Win, in-play bets, cover bets, or free bets. Extra place races and money back if 2nd or 3rd races are also ineligible.

Reasons to use Best Odds Guaranteed at Unibet 

Unibet were traditionally more of a football (and other ball sports) betting site, but they’ve really upped their game when it comes to horse racing recently. 

Ongoing offers include ‘Money Back if 2nd or 3rd Specials’ where coming close (but not winning) can result in getting your stake back as a free bet, Extra Place specials, and a daily Unibet Boost where you can increase the odds on a selection of your choice every day. And that’s on top of cases where Unibet itself boosts their odds on a particular horse.    

I was also impressed with Unibet when it comes to Responsible Gambling, offering an extremely thorough section about it, useful tools, and links to organisations that can help you, if need be.  

6. Betway Best Odds Guaranteed

Betway has Best Odds Guaranteed on UK and Irish horse racing from 9am on race day. Punters can receive a maximum £25,000 enhanced payout per day.

• What’s eligible?

Betway Best Odds Guaranteed is offered on all UK and Irish horse racing Win bets other than events involving Arabian thoroughbreds. The minimum bet is £1 (50p each way).

• What’s excluded? 

Betway excludes ante-post wagers, extra place races, Match bets, Boosts, Enhanced Prices, and free bets. Cashed out bets and Lucky 15, 31, and 63 bets are also out.

Reasons to use Best Odds Guaranteed at Betway 

Their Bet £30 Get £30 in free bets promo is another example of a Welcome Offer that's decent rather than fantastic but they certainly get brownie points for being the only Sportsbook out there that also throws in an Uber Eats voucher to get stuck into. 

Racing fans will enjoy their experience here with streaming available for all races they offer, a good selection of ante-post markets, plus short and punchy expert analysis from Timeform

If that doesn’t do it for you, there’s also far more racing content on their blog, including the expert opinions and tips of Racing Commentator Richard Hoiles.

7. Sky Bet Best Odds Guaranteed

Sky Bet BOG is offered as an exclusive perk of Sky Bet Club (bet £30 for a weekly reward). It starts at 9am daily and offers a generous max benefit of £50,000 per bet / race. 

• What’s eligible?

Sky Bet Best Odds Guaranteed is offered on UK and Irish horse racing. Punters must have successfully earned Sky Bet Club rewards in the previous week. 

• What’s excluded?

The promotion excludes international races, unless specified, and doesn’t apply to extra place or money back as cash races, nor ante-post, tote, specials, and in-running bets. Enhanced accumulators and Price Boost bets are also ineligible.

Reasons to use Best Odds Guaranteed at Sky Bet

One area where Sky Bet really excels is when it comes to horse racing specials. The day I checked there were three different specials markets around how many winners different jockeys would ride that day. There are also plenty of Odds Boosts on racing markets, especially when it comes to doubles, from their in-house tipsters.  

I was also impressed with just how many countries they offer racing markets from. Everyone covers the likes of the UK, Ireland, USA and France, but not many offer markets from Bahrain, Argentina, Panama, and Uruguay, like they do.

I also thought their racing prices were pretty competitive, which is of vital importance.

8. BoyleSports Best Odds Guaranteed

Punters can enjoy BOG at BoyleSports from 8am on race day. The cap on extra payouts from this offer is one of the largest on the markets at £50,000 per customer per day.

• What’s eligible?

BoyleSports Best Odds Guaranteed applies to all UK and Irish horse and greyhound racing. Both Win and EW bets are allowed.

• What’s excluded?

Bets placed after the off or in-running are excluded, as are ante-post, tote, Place Only, and Match bets. Additionally, the offer can’t be combined with Acca Boost or Acca Insure. Cashed out, voided, or free bets don’t qualify either.

Reasons to use Best Odds Guaranteed at Boylesports 

For starters, we like that their BOG offering extends to greyhound racing rather than just being for horse racing. After all, lots of fans of horse racing are also greyhound fans, as there are plenty of similarities between the two sports. 

We also like their “Money Back to the 2nd SP Favourite” offer that’s available once a day and does exactly what it says on the tin.   

Fast racing results, a well-designed site and app are other positives, while their FAQ section is well put together and saves you time by answering your questions, rather than you having to resort to Customer Service.

9. BetGoodwin Best Odds Guaranteed

The BetGoodwin Best Odds Guaranteed offer is available on eligible bets placed after 10am on race day. Maximum extra winnings are capped at £1,000 per bet.

• What’s eligible?

BetGoodwin’s offer apples to all horse racing and greyhound meets taking place in the UK and Ireland. 

• What’s excluded?

BOG is not available for ante-post bets, special markets, or international racing.

Reasons to use Best Odds Guaranteed at BetGoodwin 

BetGoodwin has always been first and foremost a horse racing betting site, so it‘s no surprise that it’s their strongest sport. 

That includes good quality streaming of their races, 2/3 different Place markets for each race and in-market information about how the odds on a horse have changed over time, which is handy. 

I also liked their racing promo where you can get money back as a free bet, up to £100, if one of the following happens: it narrowly loses (beaten by no more than 1/2 a length); It falls of its own volition, or it comes in second to a 50/1 or bigger.

10. Virgin Bet Best Odds Guaranteed

The Virgin Bet Best Odds Guaranteed promotion offers a maximum benefit of £50,000 per day. The deal kicks in at 10:00am.

• What’s eligible?

The Virgin Bet offer covers both Win and Each Way bets and is applicable to all UK and Irish horse racing. 

• What’s excluded?

The offer doesn’t apply to ante-post or in-running bets. Bets on derived markets, cashed out bets, and voided bets are also excluded.

Reasons to use Best Odds Guaranteed at VirginBet 

Their welcome offer of Bet £10 Get £30 is decent enough, but there’s plenty more value from where that came from. 

On Saturday’s featured ITV race, you can bet £10 or more on it and if your horse doesn't win, you’ll get your stake back as a free bet; so there’s no downside to it. 

Where they really stand out is in the number of markets available on all UK and Ireland races, which include: Forecast, Tricast, Match Betting and Specials, in addition of course to Win and Each-Way betting.  

Their on-site snippets by the Racing Post offer valuable insight. 

11. QuinnBet Best Odds Guaranteed

The QuinnBet Best Odds Guaranteed feature starts from 10am on the day of the race. The maximum bonus payout is capped at £150 per customer per race. 

• What’s eligible?

BOG is available on all UK and Irish horse racing unless stated. Singles and multiples, including bet types like Lucky 15, 31, and 63, are allowed.

• What’s excluded?

Along with international racing, QuinnBet excludes ante-post bets or any other specials. Wagers placed with free bet stakes are also excluded.

Reasons to use Best Odds Guaranteed at QuinnBet 

I thought their website was particularly well-designed and easy to navigate, so if for example, you were eager to get your bet on quickly before the race that’s about to start, you should find the markets in no time. 

The streaming was of a high standard, there are some decent money-back offers, plus boosts on winnings across forecast, tricast and Yankee winnings.

But where they really get kudos is when it comes to their odds, which were among the highest around.   

12. LiveScore Bet Best Odds Guaranteed 

Punters at LiveScoreBet can access Best Odds Guaranteed from 10am on race day. Like sister site Virgin Bet, the promotion offers a maximum benefit of £50,000 per customer per day. 

• What’s eligible?

LiveScore Bet Best Odds Guaranteed covers Win and Each Way bets on UK and Irish horse racing events.

• What’s excluded?

LiveScoreBet omits the same bets as VirginBet: ante-post bets, betting in running, derived markets, cashed-out bets, and voided bets.

Reasons to use Best Odds Guaranteed at LiveScoreBet

A reminder that LiveScoreBet is the sister company of VirginBet, so much of what applies to the latter also applies to the former. 

That includes racing from under-the-radar countries such as Chile, Canada and Brazil, forecast and tricast betting - in addition to win and each-way betting - plus decent horse racing-related moneyback offers and Extra Places promos.   

Want to watch all these races? No problem. Just make sure you're logged in to your account and you’ll be able to stream them.

13. Coral Best Odds Guaranteed

Coral offers BOG in both their high-street betting shops and online. When doing so in a shop, punters must present their Connect card when betting and can benefit from up to £50,000 per day from the offer. The T&Cs don’t mention a start time, but most Coral shops open between 8:30 and 9:00am.

• What’s eligible?

Coral Best Odds Guaranteed applies to all UK and Irish horse racing. It covers Win and Each Way bets, as well as multiples. Stake limits apply.

• What’s excluded?

Ante-post, tote/pools, Place Only, and Match Bets are all excluded from the offer. Bets placed via BetStation terminals are also excluded.

Reasons to use Best Odds Guaranteed at Coral 

£20 in free bets as a Welcome Offer may not sound like that much but it gets better when you consider that you’re getting 4x times the value (£5) of your qualifying bet to get it, plus there aren’t minimum odds at which you need to place the free bets. So not a bad deal at all. 

One thing they do well is offer lots of different markets for each race, including: Forecast/Tricast, Betting Without, Win by 1+ Lengths and four or five others, so lots of choice. 

But what’s a really cool feature is that in addition to a short preview from the Racing Post, they also list all the day’s tips from some of the main national newspapers, including The Times, The Telegraph and The Sun, so you can see what the experts from lots of publications fancy that day.   

14. TalkSPORT BET Best Odds Guaranteed

BV Gaming’s TalkSPORT BET offers BOG from 9am on the day of the race. The maximum benefit that any one customer can receive from all the site’s offers combined is £10,000 per day.

• What’s eligible?

TalkSPORT BET Best Odds Guaranteed applies to all UK and Irish horse racing. BOG is also available for betting on greyhounds. 

• What’s excluded?

The offer doesn’t apply to in-play horse racing bets, ante-post bets, or any Extra Markets or Match bets. Void bets are excluded, as are cashed out and partially cashed out bets.

Reasons to use Best Odds Guaranteed at TalkSportBet

We’ll start by saying we like their Welcome Offer, where placing a bet for a maximum of £5 will see you getting paid out at triple the odds (in free bets) it would normally be; up to a maximum of £200. 

Other things to look forward to are racing markets from all over the world, including from New Zealand, the USA and Brazil, good livestreaming, and daily Bet Boosts for a few of the day’s races. 

Their ‘No Horsing Around’ promo is a good one, refunding you if your horse never gets going properly at the start, while the fact BOG extends to greyhounds, is also obviously a positive. 

How We Rank Best Odds Guaranteed Betting Sites

Taking guesses as to which site has the best selection of BOG features is timely – yet it’s something many bettors do. To prevent players from diving into the unknown, we’ve scoured the UK’s range of betting platforms to ascertain which operators provide punters with the most value in this area. The time the offer opens, the markets it applies to, and maximum caps on winnings, as well as other important information, all come into play during our ranking process. 

But our rankings aren’t just determined by the best odds guaranteed promotion on show. We examine a range of crucial details to give users a comprehensive view of the betting experience. 

• Licensing – A valid gambling licence from the UKGC is the first box to tick and ensures bookies meet requirements around player safety, fair play, and data security. Non-compliant operators risk fines or loss of licence, so punters are afforded a degree of protection at licensed sportsbooks. All our recommended sites meet this requirement, and you should never place a bet at an unlicensed bookmaker.
• Bonus Offers – Any sportsbook worth its salt will offer bonuses and promotions to punters. We want to see a decent welcome bonus with player-friendly terms and conditions to kick things off, but we’re big fans of bookmakers who keep things rolling with ongoing promos like free bet clubs, acca insurance, boosted odds, and more. 
• Sports and Markets – If you’re looking for best odds guaranteed horse racing, our bookies have a fantastic selection. Coverage of the biggest events is a given, but there’s plenty of other daily racing to be found as well. And if you want to venture into other sports, many sites let punters wager on football, badminton, eSports and everything in between.
• Features – With so many betting sites in the market today, the special features on offer are arguably where the wheat gets separated from the chaff. In our view, the more functionality, the better. For instance, many of the best sites let users stream daily racing straight from the sportsbook. Others offer thrilling live horse racing betting functionality where you can place wagers as the horses run. Maybe you want to cut your losses or lock in a profit with an early cash-out. Special features at betting sites can offer different ways to play. 
• Payment Options – A solid selection of payment options is essential for easy management of funds in your betting wallet. We’re looking for a wide range to suit all users, whether it’s debit cards, a choice of e-wallets, or services like Trustly. We also want to see prepaid cards and pay by phone options. As part of this area, we’ll also assess withdrawal speeds, with bonus points awarded to bookies that pay out quickly.
• Site Design – Appearance may not matter to some, but we believe it’s all part of the betting experience. The user interface is another vital component. With so many UK and Irish races to browse through every day, thoughtful site design is essential in our opinion. 
• Mobile – Fancy betting on the go? Most betting sites are fully compatible with handheld devices via the mobile browser. But we think the best experience is found at bookies with native apps for iOS or Android. If mobile betting is a priority for you, we recommend finding a betting site that offers an app.
• Customer Support – While we hope your time at one of our betting sites with best odds guaranteed is trouble-free, it helps to know the operator has things covered if you do run into a problem. 24/7 live chat is the gold standard when it comes to customer support, but we also like to see email and phone channels.

Mobile BOG Betting Strategy

It’s no secret that most punters these days prefer to use betting apps rather than the desktop version of the site. That’s not surprising: we’re living at a time when we generally use our mobiles for most things. As a result, many betting sites actually put more time and effort into developing their apps, than their websites. 

So, the first benefit of using your mobile app when taking advantage of Best Odds Guaranteed offers is that apps are generally faster when it comes to logging in and placing bets. 

Another advantage is that you can obviously bet ‘on-the-go’, so if you’re booking to secure the BOG promise, you can do so wherever you are, rather than specifically being in front of a computer. 

For example, the earlier in the day you place your bet with the BOG promise, the more likely it is that the odds might drift, giving you better chances of securing an even bigger price, if the horse goes on to win. So it pays to use an app to place those BOG bets as early in the day as possible. 

Yet another advantage is that apps send you notifications about enhanced prices, as well as telling you which particular races are covered by the BOG promise.  After all, some betting sites only offer BOG on selected races, not all of them. 

I downloaded and used the app of all the BOG betting sites listed above to see how they stacked up against each other. They were all pretty good, but I noted that Betfred’s was particularly strong in terms of being able to see the racecards clearly and the way it was beautifully designed, with everything found in the most logical places.  

William Hill, on the other hand, whose rating in app stores is 4.7 for iOS and 4.3 for Android, scored particularly well when it came to the streaming of races, with excellent quality pictures, no ‘freezes’ and ease of use. 

Then there was Bet365. Its ratings on App Stores are even higher (4.6 for iOS, 4.7 for Android) so there’s a clue as to how smooth and intuitive it is, while I was also impressed by how quickly bets were processed, even during the busiest of times. Plus how quickly their odds are updated in live betting. 

No more than you’d expect from them. 

What are Best Odds Guaranteed? / Why Do Bookies Offer Best Odds Guaranteed Promotions?

Primarily linked to horse and greyhound racing, Best Odds Guaranteed (BOG) is a common feature at online bookies. Through bookmakers Best Odds Guaranteed offers, when you place a bet on a race and the Starting Price ends up being higher, you’re guaranteed to be paid at those better odds if your bet wins. On the other hand, should the odds decrease after your bet, you retain the advantage of the initially higher odds. This ensures that you always get the best possible betting odds, removing worries about the precise timing of your bet.

Bookies roll out BOG promotions to stand out in the busy betting world. It’s a win-win; you get the peace of mind that you're nabbing the best value, and the bookies enjoy a boost in loyalty and happy customers. Not every bookie offers BOG. For instance, there's no BetUK Best Odds Guaranteed or 10Bet Best Odds Guaranteed available. However, for bookmakers, it makes sense to offer a BOG feature — it makes them look good, keeps punters coming back, and helps pull in more customers who are looking for a friendly place to bet.

How Does Best Odds Guaranteed Work?

BOG promotions add extra satisfaction to your betting experience by ensuring that you always receive the best odds available on your winning bets. Let’s take a closer look at how it works:

• Placing the Bet – Imagine you place a £10 bet on a horse called ‘Teddy Brown’, running at Wolverhampton. At the time of your bet, Teddy Brown’s odds are 4/1. 
• Change in Odds – By the time the race starts (which is when the Starting Price or SP is determined), Teddy Brown’s odds have drifted to 6/1.
• Race Result – Teddy Brown wins the race. 
• Payout Without BOG – Normally, if you had bet at fixed odds of 4/1, you would receive £50 (£40 winnings plus £10 stake).
• Payout With BOG – If the bookmaker offers BOG, and the SP was higher at 6/1, you are paid at these better odds. You get £70 (£60 winnings plus £10 stake).
• Comparing Returns – Betting with the BOG bookie gives you £20 more than the non-BOG bookie, equal to a 40% better return on your winning bet. 

The table below lays out more examples of how a £10 bet can lead to different payout amounts, depending on whether you’re using a Best Odds Guaranteed bookie or not. Check out how early prices might compare to starting prices and the difference betting with BOG bookies could make to your pocket when you pick a winner.

Betting Options at Best Odds Guaranteed Betting Sites

Before you get started betting on horse racing, it’s wise to have a solid understanding of the different bets you can make. Below, we’ve run through some of the options. If you’re planning to take advantage of a Best Odds Guaranteed offer, always check the full terms first. Many bet types aren’t covered in such promotions — miss this step and you might end up disappointed!

• To Win – This is the simplest form of horse racing bet where you choose a horse to win a race outright. It’s straightforward: if your horse crosses the finish line first, you win your bet. Also known as a single. 
• To Place – This bet covers your horse finishing in a top spot – typically first, second, or third, but this can vary depending on the number of runners. It’s less risky than a ‘To Win’ bet since your horse can finish in any of the top positions for you to get a return. 
• Each Way – Each way bets combine a win bet and a place bet, splitting your stake into two parts: one part on the horse to win and the other on it to place. It’s two bets in one, giving you a safety net if your horse doesn’t win but still finishes near the top. 
• Doubles and Trebles – These bets combine bets on two or three different horses in different races. An example double could be Horse A to win Race 1 and Horse B to win Race 2. Both must succeed for you to win the bet. Place and each-way bets can also be combined into doubles and trebles.
• Accumulators – Combine four bets or more and you’ll have yourself an accumulator or acca. The odds are multiplied together, meaning you could get a big payout for a relatively small stake. All legs must win for you to receive the payout. Some bookies offer acca insurance, where your stake is returned as cash or a free bet if one leg fails. 
• Forecast and Tricast – These bets involve predicting the exact finishing order of the top two (forecast) or three (tricast) horses in a race. They're harder to get right but offer substantial payouts when they come in. Reverse options (reverse forecast and tricast) allow you to win if your chosen horses finish in any order within the top two or three.
• Betting Without – If you fancy your horse to beat the field with the exception of a single horse, you can exclude that horse from your bet slip. If there’s a clear favourite but you want to back a different horse, bet without markets can offer better odds than a place bet on your chosen horse.
• Multiples – Beyond doubles and trebles, there are all sorts of weird and wonderful multiples or combination bets to be made in horse racing. The Trixie is a good place to start and consists of three doubles and one treble. Yankee, Lucky 15, and Canadian bets are also popular. The Goliath is the largest standard multiple bet, encompassing eight selections and 247 total bets – an assortment of doubles, trebles, four-folds, and up. Proceed with caution! 
• Ante-Post – Ante-post bets are placed before the race’s betting market opens. Punters choose these bets on the basis that the price is more favourable than the expected starting price. But there’s a risk: if your horse doesn’t end up running, you typically lose your stake. Some bookies offer a Non-Runner No Bet (NRNB) option on certain races, which means if your selection doesn’t run, your stake will be refunded. This addition can make ante-post betting less risky and more attractive, especially for major events like Cheltenham and the Grand National. 
• Pari-Mutuel Betting – Unlike fixed odds betting, in pari-mutuel betting, all stakes are pooled together, the house takes a cut, and then the remaining pool is divided among all winning bets according to their stake. The final odds aren’t fixed until the pool closes at the start of the race. Also known as tote or pool betting.

Terms & Conditions of Best Odds Guaranteed Offers

Best Odds Guaranteed can give your betting experience a real boost, but it pays to understand the rules that come with it. Different bookies have their own terms and conditions, and these can change how and when you can take advantage of these popular betting offers. Getting to grips with the small print means you can make the most of the deal without getting caught off guard. Here’s a rundown of some typical T&Cs you might come across with BOG offers:

• Eligible Bets – Typically, BOG is applied only to bets placed on the day of the race. Bets placed in advance are unlikely to qualify.
• Time Restrictions – Most bookmakers apply BOG promotions to bets placed after a specific time, e.g., after 9 am on race day. 
• Race Restrictions – BOG offers are generally available for UK and Irish horse racing; availability for races in other countries can vary. 
• Bet Types – Certain types of bets, such as ante-post bets and tote bets are often excluded from BOG promotions. 
• Price Changes – If there are any price changes due to non-runners or withdrawals (Rule 4), the BOG offer might not apply, or different rules may be in effect. 
• Maximum Payout – There might be a maximum benefit or payout cap associated with BOG offers, limiting the additional winnings you can earn.
• Account Restrictions – Some bookies may restrict BOG offers to customers who meet specific criteria, such as account longevity or betting activity.

What Sports Does Best Odds Guaranteed Apply To? 

Best Odds Guaranteed isn't just for horse and greyhound racing anymore. These days, some bookmakers are rolling out BOG offers for a bunch of other sports too. It’s an assurance of the best returns on your bets, no matter if you're into football, tennis, cricket, or something else. Not every bookie has jumped on this bandwagon, but the trend is definitely growing. So, if you're looking to squeeze the best value from your bets across different sports, bookmaker Best Odds Guaranteed promotions are worth keeping an eye out for.

Horse Racing Best Odds Guaranteed

In horse racing, Best Odds Guaranteed (BOG) changes the game for bettors. Here’s the deal: if you place your bet and then the starting price turns out better than the odds you got, you’re paid out at those higher odds. You can lock your bet in early without the fear of missing out on better odds later on. It’s a great way to bet because you’re covered either way, making the whole experience of betting on horses a lot more relaxed and enjoyable, no matter if you’re betting for fun or serious about your stakes. 

Best BOG for Horse Racing

When it comes to horse racing betting of any variety, bet365 is difficult to beat. It’s one of our favourite best odds guaranteed bookies, complementing its BOG promotion with an exciting lineup of other horse racing betting offers. This table offers a reminder of some of the top UK bookmakers with Best Odds Guaranteed deals, along with the time offers kick off on race day.

Greyhounds Best Odds Guaranteed

In greyhound racing, Best Odds Guaranteed promotions are a solid perk. They work in exactly the same way as horse racing BOG offers; if you place a bet at certain odds and the starting price ends up being higher, you get paid out at those better odds. It’s essentially betting with a bit of a safety net. You can place your bets early and then relax, without worrying if the betting odds will improve later on. This feature makes the whole betting process a bit more laid-back and enjoyable, whether you’re seriously into greyhound racing or just placing a casual bet.

Best BOG for Greyhounds

Among Best Odds Guaranteed bookmakers with greyhound racing offers, bet365 once again steals the show. Along with its BOG offer, this bookie offers a ‘My Greyhounds’ feature which allows you to build a virtual kennel of your favourite dogs and get updates when they run. The table below offers a reminder of how bet365 compares to the rest.

Benefits of Best Odds Guaranteed

Best Odds Guaranteed sites are a great choice if you’re looking to get the biggest possible returns on your winning bets without taking on additional risk. These bookies ensure you always get the best value for your punts on certain races. Here are the main perks:

• Maximum Winnings – You benefit from the higher SP without having to predict how the odds will move after placing your bet. If the odds improve after you’ve placed your bet, you’re automatically paid out at the bigger price if you win. 
• Peace of Mind – It removes the disappointment and risk of missing out on better odds, providing a more satisfying betting experience. BOG means there are none of the regrets associated with placing a bet and then watching the odds increase. 
• No Additional Cost – Best Odds Guaranteed betting sites typically offer this promotion as a free addition to your bet, meaning you get improved potential returns on your wagers without any extra investment.
• Greater Flexibility – BOG promotions give you the flexibility to place bets at a time that suits you, rather than waiting until the last minute to try to get the best price. This is particularly useful if you don’t have time to keep track of odds all day. 
• Improved Strategy – With BOG, you can apply a more strategic approach to your betting, knowing that you won’t lose out if the market moves in your favour. This can encourage less impulsive betting decisions.

Best Odds Guaranteed Daily Racing

Nearly all top horse racing betting sites offer Best Odds Guaranteed on daily UK racing, and usually Irish racing as well. BOG is typically available from 8:00am on race day, although this does vary. William Hill, for example, offers BOG from the later time of 10:00am on the day of the race. You might also find bookmakers where BOG applies to bets made the day before the race. 

If the race is to begin before 8:00am, there’s usually a window of at least an hour before the off in which Best Odds Guaranteed applies. 

As always, be sure to check the terms and conditions at your specific online bookmaker so you know what’s eligible and what isn’t. 

Best Odds Guaranteed in Horse Racing Multiples

Many best odds guaranteed bookmakers let punters benefit from Best Odds Guaranteed on multiples — a type of bet where selections across multiple races are combined into one. 

Multiples can be made up of win, place, or each-way bets. Check your bookie’s full T&Cs beforehand, as not all markets will be eligible for BOG. Read on for a quick primer on some popular horse racing multiples to consider.

Double

The simplest multiple you can make, a double combines bets on two horses in two different races. Selections can be win or place, with some punters preferring to place each-way doubles. 

Say you back Horse A in the first race at 4/1 and Horse B in the second race at 5/1. Placed separately, £1 bets on each would net a total profit of £11 if both were to win. Combined as a £1 double, the potential profit is £29 if both selections win. It’s easy to see why multiples are appealing to punters!

Treble

A treble is much like a double, but with three selections. While that means the potential rewards are higher, you’ll have to contend with longer odds of all your selections coming good. Again, you can make win, place, or each-way treble bets.

Accumulator

Typically, an accumulator is any bet that combines four or more selections or ‘legs’ into one. Each leg must be successful in order for the accumulator to win. The odds of each leg are combined to calculate the payout — so accas can lead to potentially huge wins from a relatively small stake. 

If you want to take advantage of BOG with an acca, be sure each leg is an eligible market. It’s also worth noting that you may not get BOG when using acca insurance, a promotion where your stake is refunded should just one leg fail. 

Yankee

Here’s where things get more interesting — and more complicated. The Yankee bet is made up of four selections across different races. These selections are combined into a mixture of six doubles, four trebles, and a four-fold accumulator. Just two selections need to win for the bettor to make a return. 

Lucky 15

The Lucky 15 is quite similar to the Yankee. It combines four selections across 15 different bets of equal stake — four singles, six doubles, four trebles, and a four-fold acca. Just one of your selections needs to come good to yield a return, with bigger payouts the more you land. Some bookies can automatically combine your selections into a Lucky 15 on your betslip. 

Lucky 31

Dialling things up a notch is the Lucky 31, which is placed on five selections. As you’ve probably guessed, 31 bets are made in total — five singles, ten doubles, ten trebles, five four-fold accas, and one five-fold acca. 

Best Odds Guaranteed On Major Horse Racing Festivals

Best Odds Guaranteed betting promotions are commonplace at leading bookmakers, especially at major horse racing festivals. Punters can take advantage of the best betting opportunities, enjoying earlier access to racing markets without risking a bigger price in the immediate build-up. 

Bookies from Betfred to Unibet offer Best Odds Guaranteed, ensuring all winning bets are paid out at the best price. The stacked calendars at prestigious horse racing meets like Cheltenham Festival or Royal Ascot generate numerous opportunities to enjoy Best Odds Guaranteed offers. And with more people betting on high-profile events, bookies typically alter odds by slightly larger margins. Taking advantage of Best Odds Guaranteed during these more prestigious meets can result in better value.

Furthermore, bookmakers often throw in extra benefits during these events. For example, bet365 regularly grants earlier access to BOG at major events compared to its normal terms and conditions. Punters may also find increased compatibility between Best Odds Guaranteed and other promotions, including odds boosts, board price offers, and more. Check below for the most significant major horse racing festivals to enjoy BOG: 

Cheltenham Festival

A haven for betting promotions across all categories, Cheltenham Festival is the crown jewel of the National Hunt racing calendar. Punters gather from far and wide every March to enjoy several iconic races, including the Cheltenham Gold Cup, Queen Mother Champion Chase, Stayers’ Hurdle, and Champions Hurdle. The excitement is palpable across the four-day event, with seven races each afternoon creating a perfect environment to take advantage of Best Odds Guaranteed promotions.

Grand National

Arguably the UK’s most popular horse racing betting event, the Grand National is an iconic steeplechase held annually since 1839. Spanning four miles and 514 yards, it’s an exceptionally demanding race and one of the longest in the racing calendar. This lends it an electrifying unpredictability leading to considerable odds fluctuation in the build-up. As a result, the Grand National is many punters’ favourite event for Best Odds Guaranteed betting. 

Royal Ascot

Running annually in June since 1768, Royal Ascot is a bona fide classic. Competitors vie for three main trophies across the five-day festival – the Gold Cup, Royal Hunt Cup, and Queen’s Vase – although seven races take place each afternoon. This provides the perfect foundation for Best Odds Guaranteed betting, and many bookies offer earlier access than normal. For example, you may be able to place a BOG wager the day before a race rather than the usual 8 am availability. 

The Derby

The Derby – also known as the Epsom Derby or Derby Stakes – is one of the oldest horse racing meets alongside Royal Ascot. Starting in 1780, the three-year-old thoroughbred-exclusive event is the pinnacle of the British Classics and many punters’ favourite flat race festival of the season. Taking place across a Friday and Saturday, there aren’t quite as many races as other festivals, though there are still plenty of Best Odds Guaranteed opportunities. Betfred is currently the official sponsor, and the bookies is known to amplify its betting promotions over the weekend. 

Prix de l’Arc de Triomphe

Longchamp Racecourse’s Prix de l’Arc de Triomphe sees Europe’s best horses and jockeys descend on Paris for the world’s fourth-richest turf race. Commonly regarded as the most prestigious all-aged horse race, it’s a popular event for punters using Best Odds Guaranteed betting promotions. The Prix de l’Arc de Triomphe is famous for being one of the legendary Frankie Dettori’s favoured races, with the Italian jockey picking up the trophy on no less than six occasions.

Glorious Goodwood

Glorious Goodwood is the most distinguished meet at Goodwood Racecourse and began in 1802. Taking place annually in late July and early August, some of its most notable races include the Stewards’ Cup, Nassau Stakes, Sussex Stakes, and the Goodwood Cup. Glorious Goodwood is one of the top UK flat racing meets for Best Odds Guaranteed betting, renowned for its unique design and coastal proximity.  

Chester May Meeting

Chester Racecourse is officially the oldest racecourse still in operation as per the Guinness World Records. The Chester May Meeting is the main event at the legendary track — a flat racing meet staging several Group II and Group III races. Punters can enjoy BOG across the three-day festival, covering notable races like the Chester Cup, Huxley Stakes, Dee Stakes, and Chester Vase. 

York Ebor Festival 

One of the concluding major meets of the UK flat racing season, York Ebor Festival is a particularly popular Best Odds Guaranteed betting event. It was established in 1843 and stages the Ebor Handicap, Yorkshire Oaks, and Lowther Stakes, among other prestigious Group I and Group II races. 

King George VI Chase 

An iconic steeplechase just below the Cheltenham Gold Cup in terms of overall prestige, the King George VI Chase is famous for its nail-biting action and a long history of legendary winners. Kauto Star heads up the rankings, winning the race on five separate occasions. Odds can change considerably both before and during the three-mile contest, making it a great option for Best Odds Guaranteed offers.  

Coral Gold Cup 

The Coral Gold Cup is one of the main events at Newbury Racecourse. A Premier Handicap National Hunt steeplechase that was first run in 1957, it has evolved into one of the most popular UK races. Taking place over three miles and two furlongs, horses aged four years or over must jump twenty-one fences during the race. Another fantastic opportunity for Best Odds Guaranteed betting.

How to Get the Best Out of Best Odds Guaranteed

This is as good a time as any to recap on what Best Odds Guaranteed is all about. Unlike say hedging bets or placing wagers only on value bets, taking advantage of BOG isn’t a betting strategy as such, but rather it’s an excellent value promotion that can make a huge difference to your long-term betting balance. 

But remember that you’ll only get the potentially bigger payout if BOG actually kicks in. This is how to make sure that it does: 

• Open several accounts at BOG betting sites-  All the sites mentioned above are BOG betting sites, or else they wouldn’t be mentioned at all. Read our reviews about them and take your pick regarding which ones are right for you. Pick say three of them, choosing ones that have as few restrictions as possible in terms of eligibility, and open accounts there. Let’s call those bookies A, B and C. 
• Make sure your bet is eligible for BOG-  Remember that different bookies have different rules regarding BOG in terms of eligibility. So, if for example, bookie A doesn’t offer BOG on Irish racing and you fancy having a bet on an Irish race, then exclude bookie A from the equation. Also, be aware of the timings regarding the placing of your bet. If a bookie’s rules state that BOG is only valid on bets placed after 9am on the day of the race, then make sure your bet is struck after that time. 
• Get the best price on the horse to begin with-  You want to place a bet on Black Beauty. Now that we’ve narrowed it down to bookies B and C, have a look at which of the two is offering the best price on Black Beauty. If we assume for a minute that the price on Black Beauty will contract during the day and you can see why it makes a difference to be backing Black Beauty at 2.2 with bookie B, a much better option than backing it at just 2.0 with bookie C. 
• Wait to see if BOG kicks in- It’s worth remembering that BOG only makes a difference if your horse wins. Let’s assume Black Beauty does win. As you know by now, if Black Beauty’s Starting Price was bigger than the price at which you backed it at, then thanks to BOG, that’s the price you’ll be paid out at. 
• Track your results- If you want to take BOG betting to the next level, keep tabs on price fluctuations across the different BOG bookies so that in the future you know which of the BOG betting sites is likely to offer a better return for next time.

Frequently Asked Questions About Best Odds Guaranteed