New Betting Sites UK: Top New Online Bookmakers 2024

Signing up with a new bookmaker often poses a challenge. Many new brands emerge, leaving you wondering which ones are reliable and which provide the most favourable odds or player incentives.

We've compiled a comprehensive guide showcasing the top new bookmakers to make your decision easier. This page includes a detailed analysis of the strengths and weaknesses of each site. Explore our curated list of the UK's finest new sport betting sites, complete with enticing welcome bonuses for new players, and discover attractive welcome offers tailored for new players!

List Of The Best New Betting Sites - October 2024

1. BetMGM - Best Betting Site for Loyalty Rewards  
2. Betano - Best Betting Site for Football Betting  
3. Pricedup - Best Betting Site for Odds Boosts  
4. NRG - Best Betting Site for User Experience  
5. Sportbroker - Best Betting Site for Variety  
6. 7bet - Best Betting Site for Cash Out  
7. Star Sports - Best Betting Site for Big Limits  
8. AK Bets - Best Betting Site for Top Class Odds
9. Bet Target - Best Betting Site for Racing

Comparing and Reviewing New Betting Sites in the UK – Our Picks

We've picked 9 new UK betting sites and compared them. Our table lists when each site started and what they offer. It's a quick way to see which one suits your betting style.

1. BetMGM -> Best New Betting Site for Loyalty Rewards 

BetMGM is our top recommendation for new UK bookmakers. Already a big name in the American sports betting market, BetMGM has entered the UK, bringing its well-known benefits.

BetMGM Promotions

Right away, new customers can get £40 in free bets by placing a £10 bet. This welcome offer includes a mix of bets - £10 for horse racing, £10 for a Bet Builder, £10 for an accumulator, and £10 for a football bet. Once the welcome bonus is used, there's more to enjoy, like daily odds boosts, weekly free bets, and cash prizes.

What I Appreciate About BetMGM

• The £40 welcome bonus for a £10 bet is excellent. It allows me to try different types of bets without much risk.
• Navigating the BetMGM site is a breeze. Everything is laid out clearly, making it easy to place bets quickly.
• There's always a new promotion to keep things interesting. These offers keep me engaged and excited to bet.
• Betting on the go is smooth with their app. It works well on Android and iOS, offering the same features as the desktop site.
• I love using the uniquetipster tool. It's great to see which bets have been successful for others and get some inspiration.

What we would like to see improve on BetMGM

• More payment options would be helpful; it's just debit cards, PayPal, or bank transfers.
• Access to player statistics would enhance betting strategies.

2. Bzeebet ->  Best New Betting Site for Football Betting

Bzeebet stands out with its extensive football betting markets and boosted odds. It's run by AG Communications, which means it shares a familiar layout with other Aspire Global bookmaker sites. Plus, it's fully licensed by the UK Gambling Commission.

Bzeebet Promotions

Newcomers to Bzeebet can snag a £20 free bet by placing a £20 bet on odds of 1/1 or higher. While Bzeebet isn't overflowing with promotions, they offer free bets every Thursday. Bet £20 in combo bets for a £5 free bet, or £50 for two £5 free bets. Plus, accumulator bets can get up to a 70% boost.

What we like about Bzeebet

• I enjoy the mobile experience. The site works smoothly on my phone.
• Navigating the site is easy, thanks to its modern design.
• The range of sports markets is impressive. I can bet on almost any game.
• I appreciate the secure payment options. Withdrawing winnings is hassle-free.

What we would like to see on Bzeebet

• A dedicated mobile app would make betting on the go even smoother.
• The live streaming options are limited, which can be a drawback for in-play betting.

3. JeffBet -> Best New Site for Betting Markets

JeffBet, established in 2022, is one of the latest bookmakers featured here. It's licensed by the Malta Gaming Authority. The site stands out with its vibrant layout, quickly drawing in online bettors.

JeffBet impresses with its vast range of betting markets for each game. You'll find the most options in more prominent, well-known competitions. While they don't have a dedicated app, their website is fully optimised for mobile use.

JeffBet Promotions

Visitors will find enticing offers, like the 'Bet £10, Get £30 Free Bet.' This is among the best of its kind. For regular bettors, JeffBet offers a variety of promotions, including 10% cashback on deposit losses, a wager war with a £150 top prize, and a rewards program.

What We Like About JeffBet

• Generous New Customer Offer: I like their 'Bet £10, Get £30 in Free Bets' deal. It's a great way to start betting with extra value.
• Impressive Casino Games: Their focus on casino games is top-notch, offering diverse options.
• Rich in Promotions: The number of promotions and rewards programs is fantastic. It keeps the betting experience fresh and rewarding.
• User-Friendly Interface: Navigating the sportsbook is effortless. Placing bets is quick and easy.
• Constant Support: The 24/7 live chat support is a lifesaver. It's great to have help available anytime I need it.

Areas JeffBet Could Improve

• More Racing Markets Needed: As a racing enthusiast, I'd like to see a broader range of racing betting options.
• Enhance Live Betting Features: The current live betting options are limited. Improving this would make live betting more exciting and engaging.

4. BetGoodwin -> Best New Betting Site for Horse Racing Enthusiasts

Betgoodwin stands out as a top choice for horse racing fans in the UK. This online platform, an extension of a successful independent bookmaker, specialises in in-play horse racing betting. It brings a unique focus to the table, concentrating solely on sports betting without the distraction of casino games.

Betgoodwin Promotions

Newcomers to Betgoodwin can get 50% back as a free bet up to £25 on first-day losses, though it requires three £10 bets to qualify. While this welcome bonus is decent, it's not the best. However, their horse racing promotions stand out, offering refunds up to £100, much higher than those of many competitors.

What I Appreciate About Betgoodwin

• Top-Notch Horse Racing Offers: Their money-back offers for horse racing stand out. I've found them to be some of the best, adding value to my bets.
• Welcoming Free Bet Bonus: The free bet I received as part of the welcome bonus was a great start. It gave me a good feel for the site without a significant risk.
• Thrilling In-Play Betting: Live betting has added more excitement to my betting experience. It's great to bet on events as they unfold.
• Convenient Telephone Betting Service: Sometimes, I prefer calling in my bets. Their telephone service is straightforward and user-friendly.

What Could Be Better at Betgoodwin

• Limited Sports Selection: While I mainly bet on horse racing, they offer fewer sports than other sites. Expanding their range would be beneficial.
• No Live Streaming: I miss having live streaming for the events I bet on. Watching the races and matches live on the site would be great.

5. Fafabet -> Best New Sports Betting Sites Welcome Offer

Fafabet, launched in 2021, is a newcomer to online betting. It's a user-friendly site, focusing mainly on football and horse racing among its 30 sports. New users can grab a welcome bonus and enjoy access to live racing streams on any device.

Fafabet Promotions

They offer one of the best welcome bonuses around: up to £50 in free bets plus a £20 casino bonus. Their "Create A Bet" feature gives a £5 free bet for a £25 wager with three combined selections. There's also a refund offer on losing bets and daily in-play betting rewards.

What I Enjoy About Fafabet

• Generous Welcome Offer: The up to £50 free bet plus a casino bonus was a great start. It gave me more room to explore different bets without much risk.
• Competitive Odds: I've found their odds, particularly in football and horse racing, to be some of the best.
• Speedy In-Play Betting: The platform's quick response time makes live betting a breeze and amps the excitement.
• Great Promotions for Regular Bettors: As a regular bettor, I always find new and varied offers that keep my betting interesting.

Areas Where Fafabet Could Do Better

• Lack of Live Chat Support: I miss having the option for immediate assistance through live chat. It adds a layer of convenience and reassurance.
• No E-Wallet Payment Options: As someone who prefers using e-wallets, their absence limits my payment flexibility. Having these options available for deposits and withdrawals would be great.

6. Luckster Sport -> Best New Betting Site for Esports Betting

Launched in 2022, Luckster Sport stands out for its extensive Esports betting options. They cover a wide range, including Warcraft 3, StarCraft, and Rainbow Six.

Luckster Promotions

Newcomers to Luckster can grab a £10 free bet. A highlight is the chance to earn up to 77% extra on accumulator bets. While ongoing promotions are scarce, it's an excellent place for those who enjoy accumulating bets across various sports.

What I Like About Luckster

• Competitive Odds: Betting here, I've consistently found their odds to be among the best.
• Comprehensive Market Coverage: They offer a vast range of markets, which gives me plenty of options.
• In-Play Betting Options: Many markets turn in-play, which keeps the betting exciting.
• Straightforward Free Bet Offer: The free bet for new customers was easy to claim and use.

Where Luckster Could Improve

• More Promotions for Regular Bettors: As a frequent bettor, I'd love to see more offers for existing customers.
• Lack of Live Streaming: Watching live events on the site would be significant, especially for in-play betting.

7. Star Sports -> Best New Betting Site for Regular Bonus

Star Sports, formerly known as Star Racing, has evolved by merging with other independent bookmakers. Based in the UK, they've positioned themselves as a luxury bookmaker. Their services include a telephone betting option for horse racing alongside a sportsbook covering various sports, backed by a robust promotion system.

Star Sports Promotions

During my visit to their site for this review, I noticed the absence of a free bet offer for new users. However, Star Sports makes up for this with various promotions for existing customers. Notable offers include the ATP Offer, Premier ExtraBest Odds Guaranteed, Time & a Half, Second Chance, and the BTTS Bonus.

What I Appreciate About Star Sports

• Live Racing Streams: Being able to stream horse races directly on their site is fantastic. It makes following the races I've bet on much more exciting.
• Engaging Site Design: The layout and design of their website are appealing. 
• Competitive Betting Odds: I've found their odds among the best, especially in significant betting markets. This certainly adds value to my bets.
• Dedicated Customer Support Line: Knowing there's a specific phone line for support is reassuring. I've used it a few times and found it very helpful.

Areas for Improvement at Star Sports

• Limited Streaming Options: While horse racing streaming is excellent, I wish they offered this for other sports, too. It would make betting on other events more engaging.
• Absence of a Welcome Bonus: Not having a welcome bonus was a bit of a letdown. A sign-up offer would have made my initial experience with them even better.

8. AK Bets -> Best New Betting Site for High Odds

AK Bets, operated by the same team behind Star Sports, launched in 2018. They offer a straightforward betting experience, covering domestic and international horse racing. While they list over 20 sports, their market depth doesn't quite match up with some of the other significant players on our list.

AK Bets Promotions 

I couldn't find a welcome bonus at AK Bets during my review. The promotions section seemed sparse, too. It appears that snagging an AK Bets free bet might be a rare occurrence, as I didn’t come across any offers for existing customers.

What I Enjoy About AK Bets

• Engaging Social Media: Their interactive social media pages keep me informed and entertained.
• Competitive Odds: I've found their odds to be quite competitive, which makes betting more appealing.
• Easy-to-Use Interface: Navigating their site is straightforward and user-friendly.
• Telephone Betting: The option to place bets over the phone is a convenient feature that I appreciate.

Areas for Improvement at AK Bets

• Restricted Payment Options: The limited payment methods can be inconvenient. More variety would be helpful.
• Absence of a Sign-Up Offer: A welcome bonus for new users would make the initial betting experience more enticing.

9. talkSPORT BET -> Best New Betting Site for Live Betting

Talksportbet shines as an in-play betting specialist with a focus on football. Their bet builder is top-notch, and the site is user-friendly, operating on the BetVictor platform. While similar to BetVictor Parimatch, Talksportbet stands out with its unique football-centric promotions.

talkSPORT BET Promotions

They greet new customers with a £40 free football bet offer. For regulars, they have the 'Triple your Returns,' 'Footie 4 Play', and 'Football Rewards Club' among other promotions.

What I Like About talkSPORT BET

• Competitive Odds: They offer some of the best odds, especially for football, which makes betting more profitable.
• 24/7 Customer Service: It's reassuring to have support always available. I've found them helpful whenever I've needed assistance.
• Wide Range of Football Markets: Their football betting options are extensive, offering various bets and markets.
• Good Sports Coverage: Beyond football, they provide a decent selection of other sports to bet on.

Areas for Improvement at talkSPORT BET

• Limited Payment Methods: More diverse payment options would be convenient. Currently, the choices are too narrow for my liking.
• No Dedicated Betting App: While their website is excellent, the absence of a dedicated app is noticeable. An app would make mobile betting more streamlined.

How We Rank New Betting Sites

At HorseRacing.net, one of our primary goals is to find the best betting sites for our readers. When it comes to new betting sites, we have a comprehensive review process in place that considers the all-important factors to ensure a top-notch betting experience. Here’s an overview of how we find the best new bookies on the market. 

• Licensing – Our first priority is to ensure that the sites we recommend are licensed and regulated by the Gambling Commission. This ensures a secure and fair betting environment, providing you with the peace of mind to explore and enjoy the latest offers available on these new sites.
• Bonus Offers – We evaluate the quality and value of the bonus offers provided by new betting sites. This includes checking out what’s on offer for both new customers and loyal bettors and considering how offers such as free bets, odds boosts, and extra places enhance the overall online betting experience for horse racing fans. 
• Sports and Markets – Our reviews account for the range and depth of betting markets offered by each site, specifically focusing on horse racing but also considering other sports. We ensure that the new online betting sites we review provide a wide selection of races and betting opportunities.
• Features – We consider the additional perks provided by each new betting site. This includes features like exclusive horse racing tips, which provide valuable insights and help to improve your betting strategy. Additionally, we consider features like live streaming and in-running betting, which allow you to watch and bet on races in real time. 
• Payment Options – We head to the cashier page to report on the variety of secure and convenient payment methods available on each new betting site. Expectations include options such as debit cards and Trustly, along with e-wallets like PayPal, Neteller, and Skrill, to ensure smooth and swift transactions for both deposits and withdrawals.
• Site Design – Our assessment includes evaluating the site design of each new betting platform. By considering factors such as user-friendly navigation, layouts, and functionality, we can pick out the new betting sites that are more likely to serve up a satisfying experience for punters who want to bet on horse racing online. 
• Mobile – To account for the huge popularity of mobile betting in the UK, we specifically look for new betting sites that offer well-designed and feature-rich mobile platforms. Whether that’s a native betting app for Android or iOS or a mobile-optimised website, we hope to find solutions that allow you to bet effortlessly and conveniently on the go.
• Customer Support – We assess the customer support channels provided by each new betting site. With a goal to recommend sites that offer prompt and reliable assistance to customers whenever needed, we hope to find sites that offer a range of ways to get in touch, including live chat, email, and phone support.

New Betting Site Offers

New betting sites are known for their attractive offers, designed to attract both new and existing punters. Here are some of the bonuses you might find on the promotions page of these sites.

Free Bets

Free bets are a popular type of bonus offered by new betting sites. They provide you with the chance to place a bet without risking your own cash. Free bets can be awarded as a new customer welcome bonus or as a reward for loyal punters. Those that fall into the latter category are usually earned through one-time bet and get deals or weekly bet clubs. 

Bet Refunds 

Bet refunds, also known as money-back offers, provide a safety net for bettors. If a specific condition is met, such as a horse finishing second to the SP favourite, the betting site refunds the stake as a free bet or cash. Bet refund offers for new customers are usually a bit simpler, and your bet need often only lose for you to get a refund. 

Matched Deposits 

Matched deposit bonuses at new betting sites are primarily targeted towards new customers. When you sign up and make your first deposit, the bookie matches a certain percentage of your deposit as a bonus. This bonus can be used to place bets on various sports, typically including horse racing. Watch out for wagering requirements as they will often apply. 

Odds Boosts

Odds boosts, also known as price boosts or enhanced odds, are promotions that offer you higher odds for selected events. This gives you the chance to enjoy increased potential returns on your winning bets. Odds boosts are often available for both new and existing customers but are particularly generous when used as a sign-up bonus for newcomers. 

Extra Places 

Extra places promotions are commonly associated with horse racing and see betting sites offering additional each-way places for specific races. This means that even if your horse finishes outside the standard place positions, you can still receive a payout. Extra places racing offers are typically available to both new and existing customers.

Best Odds Guaranteed

Best Odds Guaranteed is a popular promotion in horse racing. With this offer, if you take an early price on a horse and the starting price (SP) is higher, the betting site will pay out at the higher odds if your horse wins. Offered to both new and existing customers, Best Odds Guaranteed ensures that you receive the best possible odds on your winning bets.

Non Runner No Bet

The NRNB promotion is commonly associated with major horse racing events, such as the Cheltenham Festival and the Grand National. With NRNB, if you place a bet on a horse and it withdraws before the race, your stake will be refunded. This promotion allows you to place early bets without the risk of losing your stake if your horse doesn't run. 

Things to Avoid When Playing on New Betting Sites UK

When exploring new UK sports betting sites, it's crucial to watch out for certain red flags. These warning signs can help you avoid bad experiences and choose a safe and enjoyable site. Here's what to look out for:

1. Untrustworthy or Unregulated Sites

The first thing to check is whether a recognised authority, like the UK Gambling Commission, licenses the site. Sites with proper regulation may adhere to fair play and security standards, putting your funds and personal information at risk. A lack of regulation often means no oversight to ensure reasonable practices, making it a significant red flag.

2. Few Offers and Bonuses

Competitive betting sites usually entice players with a range of bonuses and promotions. A site offering few or no incentives could indicate a lack of resources or a lesser focus on player satisfaction. Rewards are not just about attracting new customers but also a sign that the site values player retention and engagement.

3. Poor Odds and Few Betting Markets

Sites with limited betting options and unattractive odds can diminish your betting experience and potential returns. A diverse range of markets and competitive odds are hallmarks of a site that caters to various interests and ensures fair chances of winning. Limited options suggest the site isn't committed to providing a comprehensive betting environment.

4. Deposit/Withdrawal Fees

Excessive fees for moving money in and out of your betting account are a major concern. While some fees are regular, it's a red flag if they're significantly higher than other platforms. High fees can quickly deplete your funds and reduce the profitability of your betting experience.

5. Slow Withdrawal Times

Prompt payment processing is a crucial feature of reliable betting sites. If a site has a reputation for slow payouts, it can be frustrating and may indicate poor financial management or cash flow issues. Quick and reliable withdrawals are a must for trust and convenience.

6. Underdeveloped Website/App Experience

A well-designed or difficult-to-navigate website or app can significantly detract from your betting experience. It may also signal that the site hasn't invested in providing a user-friendly platform, which can be a precursor to other operational issues. A well-designed, intuitive platform is essential for modern online betting.

7. Bad Reviews

Always take the time to read user reviews. Consistent negative feedback strongly indicates underlying problems with the site, such as poor customer service, technical issues, or unfulfilled promises. Reviews can provide valuable insights into a site's reliability and user-friendliness.

Payment Methods Accepted by New UK Bookmakers

When exploring new UK bookmakers, one of the most important aspects to consider is the variety of payment methods they accept. For convenience and security, these sites must offer multiple options for deposits and withdrawals. Below are the standard payment methods you'll find at new UK bookmakers:

• Debit Cards (Visa/MasterCard) - Debit cards like Visa and MasterCard are widely accepted. They offer the convenience of direct transactions from your bank account. However, withdrawal times can vary, and some bettors prefer to keep card details private from betting sites.
• Credit Cards - While widespread, credit card use for gambling is restricted in the UK. They offer similar advantages to debit cards but can lead to debt accumulation, so they're less favoured by regulatory bodies for gambling.
• E-Wallets (PayPal, Skrill, Neteller) - E-wallets like PayPal, Skrill, and Neteller provide a secure way to transact without sharing bank details. They usually offer faster withdrawals than cards but may only sometimes qualify for welcome bonuses.
• Bank Transfers - Bank transfers are secure and suitable for large transactions. However, they often have longer processing times for deposits and withdrawals, making them less convenient for quick bets.
• Prepaid Cards (Paysafecard) - Prepaid cards like Paysafecard are great for managing betting budgets and don’t require bank details. The downside is they’re typically unavailable for withdrawals, requiring an alternative method.
• Pay by Phone (Boku) - Pay-by-phone services like Boku charge deposits to your phone bill. This method is convenient for small deposits but doesn’t support withdrawals and has daily limits.
• Cryptocurrencies (Bitcoin, Ethereum) - Some new bookmakers accept cryptocurrencies like Bitcoin and Ethereum. They offer anonymity and fast transactions but can be volatile and are less regulated.
• Apple Pay - Apple Pay is becoming popular for its security and ease of use on Apple devices. It allows quick deposits but has yet to be widely available for withdrawals at all bookmakers.
• Google Pay - Google Pay works similarly to Apple Pay, offering secure and quick transactions on Android devices. However, like Apple Pay, its availability for withdrawals can be limited.

Tips for Successful Betting On New Bookmakers

Here are some helpful tips to boost your chances of winning with new bookmakers.

1. Research the Bookmaker Thoroughly

Before bets with a new bookmaker, research their reputation, licensing, and customer reviews. Understanding the bookmaker's reliability and track record can significantly impact your betting experience.

2. Understand the Terms and Conditions

Familiarise yourself with the terms and conditions, especially regarding bonuses and withdrawals. Knowing these details helps avoid surprises and ensures you can make the most of the offers available.

3. Start with Small Bets

When you're trying out a new bookmaker, it's wise to start with smaller bets. This approach allows you to understand the platform's dynamics without risking much money.

4. Take Advantage of Welcome Offers

Most new online bookies offer welcome bonuses. Use these offers, as they can provide additional value and opportunities to bet without risking your own money.

5. Diversify Your Betting

Don't put all your eggs in one basket. Diversifying your bets across different sports or markets can spread the risk and increase your chances of successful betting.

6. Set a Budget and Stick to It

Responsible betting is vital. Set a budget for your betting activities and adhere to it strictly. This discipline ensures you spend your time wisely and helps control your betting habits.

7. Stay Informed and Updated

Keep up with the latest news and updates in the sports you're betting on. Being well-informed can give you an edge in making more accurate predictions and decisions.

Pros and Cons of New Betting Sites

When opening an account at a new horse racing betting site, there are several pros and cons to consider. Here are some of the benefits and potential drawbacks you might encounter when registering with a brand-new bookie. 

Responsible Gambling with New Betting Sites

Responsible gambling is crucial as a member of any betting site, including new ones. It’s essential to gamble responsibly and set limits to ensure that betting on horses remains a safe and enjoyable activity. Below, we’ve outlined some of the practical measures you can take.

Set Budgets

Determine how much you are willing to spend on betting and stick to your predetermined budget. Avoid chasing losses and never bet more than you can afford to lose.

Self-Exclusion

If you feel that your gambling is becoming problematic, consider self-exclusion. Most reputable bookies allow you to block access to your account using on-site tools or by contacting support. 

Set Account Limits

Many new betting sites offer features to set deposit limits, betting limits, and session time limits. Use these tools to establish and maintain control over your gambling activities.

Don't Use Gambling as a Way to Make Money

Gambling should be viewed as entertainment, not a reliable source of income. Avoid looking at gambling as a means to make money and approach it with a realistic perspective.

Responsible Gambling Organisations

Several organisations provide support and resources for individuals facing problem gambling-related issues. Below, you can find the contact details for a few of the places you can turn to.

• GamCare – GamCare is a leading provider of information, advice, and support for those affected by problem gambling. They offer a helpline, live chat, and a forum for individuals seeking help and guidance.
• BeGambleAware – BeGambleAware is an independent charity that provides information, support, and treatment options for individuals affected by gambling. They offer a confidential helpline and resources to promote responsible gambling.
• Gamblers Anonymous – Gamblers Anonymous is a fellowship of individuals who have experienced gambling-related problems. They provide support through meetings and a 12-step recovery program.

Key Sports Events to Use Your Betting Offers This Week

Several major events will take place this week, offering you an excellent opportunity to use your betting offers in the UK and Ireland. We’ll highlight some of the best events for you below:

The Kerry National

One of the big jumps handicaps that really ushers in the new season is upon us, the Kerry National at Listowel on Wednesday. There is a stacked set of runners who will do battle for the valuable prize and it is unquestionably the biggest midweek race for some time.

Europa League Football

Manchester United are one of the many teams beginning their quest to win the Europa League this midweek, as they host FC Twente of the Netherlands on Wednesday night. United are second favourites to win the trophy behind Spurs, who begin their campaign the following day before the two clash on Sunday in the Premier League.

Carabao Cup Football

The Carabao Cup is once again on in midweek, with some of the big clashes being Arsenal vs Bolton Wanderers and Liverpool vs West Ham in an all Premier League clash.

The Cambridgeshire

On Saturday it is the flat fans turn to enjoy a hum dinger of a big field handicap as the Cambridgeshire takes place at Newmarket.