The Best Betting Offers & Free Bets in the UK

Our Recommended Betting Offers & Free Bets for May 2025

Best Free Bet Sign-Up Offer of the Month - BetMGM

This month the best betting offer to take advantage of right now is with BetMGM. The ambitious outfit only hit the UK betting space in 2015 but their range of markets to bet on a number of sport is already one of the best in class.

Theirs is a great betting account to add to your punting arsenal in November 2024 because with the jumps season returning, BetMGM’s Golden Silks promotion means each day you can have a profit boost of either 10% or 20% on a racing bet each day. This could massively increase your winnings as the National Hunt season kicks off!

Our Top Betting Offers for New Customers

Many of the best bookies sign up offers available to new users across different betting sites for UK residents. We have put together a list of the top welcome bonuses offered by well-known bookies in the table below:

1. BetMGM - Bet £10 Get £40 free bets

As mentioned earlier on this page, we are loving BetMGM’s Golden Silks promotion right now for horse racing bettors. 

That’s not the only way you can snag a profit boost with BetMGM though, as their daily wonder wheel can dish out a profit boost (up to 100%) which is valid on ANY sport.

Offer Summary

• Sign Up Offer Structure: 4x£10 Free Bets
• Minimum Free Bet Odds: 1/1 (2.0)
• Expiry: 7 Days
• Stake not returned - Yes
• Bonus Code Required: No
• Sportsbook Markets: Any , OR eg: Football and Horse Racing Only
• Wagering: 1x
• Eligible Deposit Methods: Debit Card, PayPal, Bank Transfer, Apple Pay.
• Offer Restrictions: Only deposits made via debit card and Apple Pay will qualify.

Additional BetMGM Betting Offers and Promotions

BetMGM have a host of additional betting offers and promotions and we have listed a few of them below:

• £2 Million Golden Goals: Perhaps the most eye-catching promotion on the BetMGM site, is their £2 Million Golden Goals free-to-play predictor game. This allows BetMGM account holders to play weekly for that huge jackpot as well as up to £5,000 in prizes for the top performing entrants.
• Golden Acca and Golden Silks: Profit boosts are another popular feature on ther site with Golden Acca and Golden Silks giving users the ability to boost their odds on football acca and horse racing bets respectively. 
• BetMGM Extra: If free bets are more your thing, there's a weekly £5 free sports bet on offer courtesy of BetMGM Extra. Staking £10 on a football acca and £10 on a Bet Builder qualifies players for a free £5 bet.
• Golden Arrows: Aside from these regular promotions, BetMGM run ad hoc offers on the top TV sports events. As sponsors of the Premier League darts, at the moment, they are running a 'double your odds' promo each week called Golden Arrows.  

Details and full T&C's for all offers can be found on the BetMGM website.

Why We Like BetMGM’s Offer

The bookmaker has standout features like its cash-out and live-streaming options. Cash-out is available in many markets, more than more bookies anyway. The live streaming allows you to watch along as your bets unfold. I enjoyed using the site’s bet builder feature because it was one of the more responsive bet builders against its competitors both on the app and website, and the odds are more than competitive., 

Using BetMGM Bet Builder added a layer of excitement to my betting experience while watching sports through the live streaming feature. Additionally, the BetMGM reward system stands out as a flagship product. 

What Could Be Better?

BetMGM's appeal could significantly benefit from reduced wait times for customer service. Expanding service to additional locations would further enhance accessibility and make it more widely available to users.

2. BoyleSports - Bet £10 Get £40 In Bonuses + Money Back If Second To SP Fav

Boylesports is offering new UK customers (excluding Northern Ireland) an attractive welcome offer. Place a £10 bet, and you’ll get £30 in free bets split between £20 for sports and a £10 casino bonus. Additionally, racing fans can benefit from money back as a free bet if second to the SP fav at one meeting per day..

Offer Summary

• Sign Up Offer Structure: £20 in sports free bets + £10 casino bonus.
• Minimum Free Bet Odds: 1/1 (2.0) or greater.
• Expiry: 7 days.
• Stake Not Returned: Yes.
• Bonus Code Required: No.
• Sportsbook Markets: Any sports market.
• Wagering: 1x on sports free bets, 5x wagering on casino bonus.
• Eligible Deposit Methods: Debit card (excluding Skrill, Neteller, PayPal, Paysafe).

Additional Boylesports Betting Offers and Promotions:

• Acca Loyalty: Place five accumulators with five or more legs and receive a free £5 bet.
• Acca Insurance: Bet on accumulators with five selections or more, and if one leg loses, you’ll get your stake back as a free bet (up to £20).
• Best Odds Guaranteed: Available on all UK and Irish horse racing events, meaning if the starting price is better than the price you took, you’ll be paid at the higher odds.
• Double Winnings on All-Ireland GAA: Bet on the All-Ireland Senior Football or Hurling Championship, and if the last score is a goal, Boylesports will double your winnings (maximum bonus £500).
• Extra Places: Boylesports often offers extra places on horse racing and golf events, boosting your chances of winning.
• Best Price Guaranteed on Greyhounds: Get the best price on all Irish and UK greyhound racing, similar to their horse racing promotion.

For full terms and conditions of these offers, visit Boylesports’ promotions page

What We Like About Boylesports:

Boylesports excels with a variety of offers, including Acca Loyalty and Insurance, Best Odds Guaranteed, and extra place markets, making it great for both football and horse racing punters.  The early payout feature when your team goes two goals ahead is a brilliant offer and is in my view industry leading in terms of early payout promos for football bettors.

Both the website and mobile app are easy to use, and the bet slip and accumulator features are simple and responsive. The colour scheme also works well on both smartphone or computer.

Finally, Boylesports offers live streaming for horse racing and other sports, which in my experience is reliable and providing your internet connection is good, will not lag when things reach their climax..

What Could Be Better?

I was surprised to see the 5x wagering requirement on the £10 casino bonus and think this could be reduced as it feels high compared to other bookmakers

Boylesports' customer service was also lacking somewhat in comparison to their rivals, with the live chat often giving slow response times, especially during peak hours.

3. Sky Bet Sign Up Offer: Bet 5p, Get £40 in Free Bets

Sky Bet offers a competitive welcome offer for new customers. When you sign up and place a minimum bet of 5p at odds of 1/1 or greater, you’ll receive £40 in free bets. These free bets can be used across a range of sports, including popular events like horse racing, football, and more.

Offer Summary:

Sign Up Offer Structure: Bet 5p, Get £40 in Free Bets.

Minimum Bet: 5p

Minimum Odds: 1/1 (2.0).

Free Bet Expiry: 30 days.

Stake Not Returned: Yes.

Bonus Code Required: No.

Deposit Methods: Debit Card, Apple Pay, PayPal. (excludes Neteller and Skrill).

Additional Sky Bet Betting Offers and Promotions

• Sky Bet Club: Wager £25 a week, and receive a £5 free bet.
• Enhanced Acca Insurance: Get Acca insurance on selected high-odds accumulators.
• Extra Places on Horse Racing: Sky Bet are the undisputed industry leader for extra places, often going a full two places better than their nearest rivals on big handicap races. An example is the Cesarewitch which took place a few weeks before this was written when they offered 8 places each-way and the next nearest bookie only offered 6.
• Price Boosts: Sky Bet are synonymous with the famous yellow colour scheme meaning a boosted price. They boost prices on a huge variety of sports, but in particular football and horse racing get the price boost treatment daily..

What We Like About Sky Bet

Sky Bet pride themselves on being Britain’s favourite bookmaker and it is easy to see why. In my opinion they have the best app in the business, with the easiest interface of any for a total newbie to betting on sport to be able to grasp.

Their live screen when football games are taking place is also best in class, with team and player stats easy to find along with a watch-along animated pitch view and also a list of the events which have taken place thus far.

What Could Be Improved?

Sky Bet is one of the most solid betting sites in the industry and there isn’t much they get wrong, however the scaling back of their best odds guaranteed offering in recent years has made betting on horse racing with them less appealing despite the extra places they always offer.

For full details on terms and conditions for these offers, visit the Sky Bet website.

4. CopyBet Sign Up Offer: Bet £20, Get £60 in Free Bets

CopyBet's welcome offer is competitive, providing new customers with £60 in free bets after placing a £20 qualifying bet. Here's the breakdown:

Offer Summary

• Minimum Qualifying Bet: £20, with odds of 1.9 or greater.
• Free Bet Expiry: 7 Days.
• Cashout Restrictions: Cashout cannot be used with free bets.
• Maximum Winnings: £500.
• Promo Code: No code needed

Additional CopyBet Betting Offers and Promotions

• CopyBet Accumulator Bonus: Get up to a 20% bonus on successful accumulators (minimum 5 selections, odds of 1.5 or higher).
• Enhanced Odds: Weekly enhanced odds are available, with offers updated regularly for various sporting events. Football in particular sees plenty of boosts.
• Prediction Challenge: Those who follow CopyBet on social media can comment to predict the correct score in a featured game each week for a chance to win a £50 free bet or a football shirt.
• Tipsters Tab: CopyBet's unique feature allows users to follow expert tipsters, viewing top of the range detailed performance analytics to guide your bets.

What We Like About CopyBet

CopyBet’s standout feature is the ability to follow professional tipsters, providing particularly novice punters the chance to learn about potential strategies based on successful betting patterns from leading industry experts. Their acca boosts really incentivise you to add more selections to your accumulators, and another fillip of CopyBet is the frequency of their no-deposit free bets which are regularly dished out. to accumulator bonuses, 

The app has in recent times undergone quite a few updates but on IOS in particular is now in the best state it has ever been and is incredibly easy to use, as well as being full of animation and video content which gives it a modern feel.

What Could Be Better?

The restriction on using cashout with free bets is a downside on CopyBet as with most of their rivals, if your free bet is looking healthy they will offer a cash out. Furthermore, although CopyBet are generous in dishing out their free bets, they are often tied to specific sports or bet types, reducing the versatility for users who may prefer to explore a wider range of markets. 

For more detailed information, head over to CopyBet’s website to explore all their promotions and terms​.

5. Paddy Power Sign Up Offer: Bet £5, Get £30 in Free Bets

Paddy Power offers new customers the chance to get £30 in free bets when they place a £5 qualifying bet. The welcome bonus is distributed as three £10 free bets, which can be used on any sport the bettor wishes.

Offer Summary

• Sign-Up Offer Structure: £30 in free bets.
• Qualifying Bet: Place a £5 sportsbook bet with minimum odds of 1/1 (2.0).
• Bet Types Excluded: Certain bets like Trixie, Yankee, and Canadian are excluded.
• Eligible Payment Methods: Debit card or Apple Pay deposits only.
• Free Bet Expiry: 30 days after being credited.

Additional Paddy Power Betting Offers and Promotions

• Paddy Power Rewards Club: Regular customers can enjoy weekly rewards, including free bets, when they place at least one £5 single bet or five £5 bets in a week.
• Super Sub Promotion: If a player you bet on is substituted, the bet will roll over to the substitute player, ensuring your wager stays alive.
• Money-Back Specials: Paddy Power frequently offers money-back promotions across various sports, where losing bets are refunded as free bets.
• No Deposit Free Bets: Often Paddy Power will on their homepage advertise a completely free bet for customers to use on either the big race or big football match of the day.

What We Like About Paddy Power

Paddy Power have a vast array of markets covering the majority of sports one could name. They offer a brilliant bet builder combining feature which is top of the range in our opinion, although more and more rivals are now following their lead when it comes to football.

No strings attached free bets for existing customers is also a huge positive for Paddy Power and undoubtedly builds brand loyalty. Their free to play games like Beat The Drop also mean you could win money for no outlay in other ways on the site.

What Could Be Improved

On the whole Paddy Power do most things well, however their jokey tone could irritate customers when struggling to navigate the website, Additionally, Paddy Power are notorious for limiting bonuses and promotions to those who seem to be smart bettors which is always a concern when signing up for a new betting site.

For full details on terms and conditions for these offers, visit the Paddy Power website.

6. Tote: Bet £10, Get £40 in Bonuses

For new customers, Tote is offering a great welcome bonus. By placing a £10 bet, you’ll get £40 in bonuses, including Tote Credit, a Free Sports Bet, and Free Spins. Here’s how the offer breaks down:

Offer Summary

• Sign Up Offer Structure: £20 Tote Credit, £10 Free Sports Bet, 50 Free Spins on Big Bass Bonanza  
• Minimum Qualifying Bet: £10 on Racing Pools or Sportsbook at minimum odds of 1/1 (2.0). For each-way bets, this must be £10 Win + £10 Place.  
• Expiry: 7 days after issue  
• Stake Not Returned: Yes  
• Bonus Code Required: Yes, B10G40  
• Sportsbook Markets: Racing Pools, Sportsbook (including football)  
• Wagering: None  
• Eligible Deposit Methods: Debit Card, Bank Transfer, PayPal  
• Offer Restrictions: UK & ROI customers only. New customers online only.  

Additional Tote Betting Offers and Promotions

• Free Placepot: Each big race day and Saturday the Tote will dish out a free £1 placepot to all customers, giving punters the chance to win by picking horses to place in multiple races. 
• Stayers Club: This is Tote’s loyalty scheme and grants both new and existing customers the chance to bag £10 worth of Tote Credit by hitting the desired amount of stakes in the week prior.
• Tote Mega Boosts: This is new to the Tote and their sportsbook, but of late they have been offering massively boosted odds on certain football games. A recent mega boost involved Bruno Fernandes having a shot on target for Man United.

What We Like At Tote

Tote is unique in part on this list as they were for decades a specialist in horse racing, with a unique pool betting system that often provides great value and better prices than backing win singles or exotics with a fixed odds bookmaker.

The Placepot and other accumulator-style bets offer exciting ways to enjoy a full day at the races for minimum outlay, and the Tote is generous in dishing out Tote Credit to be used on the pools. Their big raceday ‘Beat Benson’ tournaments, when their rep Jamie Benson has a betting pot and the goal is to beat his profit, is another entertaining facet of the Tote’s offering. 

What Could Be Better?

Tote’s primary focus on racing means their sportsbook offerings are more limited compared to other bookies, especially for in-play betting. The absence of real-time betting options might be a drawback for some. However, it is worth noting Tote’s Sportsbook is still in its infancy and new features are being added all the time.

Details and full T&Cs for all offers can be found on the Tote website

7. Ladbrokes: Bet £5, Get £20 in Free Bets

Ladbrokes has a variety of enticing promotions for new customers, and right now, they’re offering a straightforward deal that rewards you for joining. 

Simply open an account, make a deposit, and place a bet of £5 within 14 days of registering to receive 4 x £5 free bets to use on the Ladbrokes sportsbook. The free bets can be used on any sporting event you choose..

Offer Summary

• Sign Up Offer Structure: Bet £5 to receive 4 x £5 free bets.
• Minimum Free Bet Odds: 1/2.
• Expiry: 7 days to use free bets.
• Stake Not Returned: Yes.
• Bonus Code Required: No.
• Eligible Sportsbook Markets: Any.
• Wagering: NA
• Eligible Deposit Methods: Debit Card, PayPal, Bank Transfer, Apple Pay.
• Offer Restrictions: Only one welcome bonus per customer.

Additional Ladbrokes Betting Offers and Promotions

Ladbrokes has a wide range of ongoing promotions that enhance the betting experience:

• Price Boosts: Ladbrokes frequently offers price boosts on selected bets, enhancing the odds on specific selections across their sportsbook.  
• Boost Your Odds: Arguably better than standard price boosts, Ladbrokes puts the power in your hands with a set number of boosts you control to be used each day.
• Extra Place Races: This feature allows customers to get extra places on selected horse racing events, improving the chances of winning with each-way bets.
• 1-2-Free: A fun, free-to-play game where you predict the scores of three matches to win cash prizes, including a top prize of £100 for three correct scores.
• Novelty Markets: Ladbrokes offers a good selection of novelty bets, including politics, TV shows, and entertainment events.

What We Like About Ladbrokes

Ladbrokes’s sign up offer, although not one of the largest batch of free bets, is one of the best because of its simplicity. The fact your qualifying bet can be on anything and your free bets are split into handy £5 tokens and can also be used anywhere is great.

Another brilliant feature of Ladbrokes is their generosity in giving out boosts to be used each day. It makes the experience feel more unique utilising your boost where you see fit rather than it being dictated to you.

What Could Be Better?

Although Ladbrokes has a reputation for plenty of variety, their bet builder feature on football is missing some key player metrics in comparison to some other big players in the market and without adding them, it is tough to choose to bet here for big priced bet builders over some rivals with more choice.

8. Coral: Bet £5, Get £20 in Free Bets

Just like its sister company Ladbrokes, Coral are also offering new customers to the betting site the chance to bag 20 in free bets when signing up and placing a £5 bet on sport (min odds 1.5 or 1/2). Where this offer differs to Ladbrokes is that Coral dish out the free bet as one lump sum, so a £20 token once your qualifying bet settles.

Offer Summary:

• Sign Up Offer Structure: Bet £5 and receive £20 in free bets.
• Minimum Free Bet Odds: 1/2 (1.5).
• Expiry: 7 days
• Stake Not Returned: Yes
• Bonus Code Required: No code is necessary.
• Eligible Deposit Methods: Debit card and Apple Pay only; prepaid cards or e-Wallets are not accepted.
• Wagering Requirement: None

 Additional Coral Betting Offers and Promotions

Coral is not all about new customers and has some brilliant ongoing promotions for existing customers:

• Best Odds Guaranteed: Coral are one of the most generous around for BOG, offering it on all UK and Ireland horse and greyhound racing bets placed after 8:00 am on the day of the race.
• Rewards Shaker: A fun, free-to-play feature where users can shake their phone for guaranteed prizes, including free bets and bonuses.
• Football Super Series: A free-to-play game where players can predict match scores for a chance to win cash prizes. This is similar to Super 6 or Golden Goal at BetMGM.
• 5/1 Winner Bonus: Get a free bet up to £10 when you back a horse at 5/1 or bigger and it wins. This is particularly nice if you’ve picked a good winner and use Coral, meaning potentially your next bet is free and you don’t have to use any of those winnings!

Why We Like Coral

Coral's best odds guaranteed kicking in at 8am is one of the best around and as a keen racing bettor this can make all the difference if I am up early studying the form and want to take a price on a horse. The website is fairly easy to navigate around and their in-play price boosts always seem to be generous in comparison to some rival firms.

Where Coral Could Improve

Coral’s mobile app on IOS can be slow and cumbersome at times, with the user often needing to reset it to log in properly and then struggling to find the right sport when searching.

9. Matchbook: Bet £50 Get £50 In Free Bets

If you’re on the lookout for a competitive betting exchange, look no further than Matchbook, especially with their enticing sign-up offer for new customers. 

Offer Summary

• Sign Up Offer Structure: Bet and settle £50 on Matchbook Exchange markets (across at least four different events) to receive £50 in free bets.
• Minimum Odds Requirement: All bets must be placed at odds of 2.0 or more.
• Expiry: Free bets are typically valid for 30 days.
• Stake Not Returned: Yes, the stake is not returned with free bets.
• Bonus Code Required: GET30
• Sportsbook Markets: Applicable on all Matchbook Exchange markets, including football and horse racing.
• Wagering Requirements: None; the free bets are yours to use after qualifying.

Additional Matchbook Betting Offers and Promotions

• 0% Commission for 110 Days: New customers can enjoy zero commission on all sports for the first 110 days by using the promo code COMMFREE110.
• Weekly £5 Free Bet on Multiples: Place £30 or more in multiples each week to earn a £5 free bet.

Why We Like Matchbook

Matchbook stands out as a betting exchange and as such what makes it stand out is similar to what all exchanges have going for them, competitive odds. Often Matchbook will be top price on big races or football matches, which is a huge attraction.

Their new customer offer is not the best around but getting 110 days commission free is potentially huge for those who like to play with big stakes and is a big plus if you are someone who plans to bet often on an Exchange.

What Could Be Better?

Matchbook are lacking in existing customer promotions and while there is plenty of appetite for an exchange rival to dominant Betfair, sometimes the illiquidity of their markets means its impossible to have a bet with Matchbook until closer to the off. Their app is also sometimes not fully tuned up for racing and can distort.

Their new customer offer of bet £50 get £50 is also not as appealing as some competitors, particularly Sky Bet who offer £40 in free bets for an outlay of just 5p.

How to Claim a Betting Offer as a New Customer

No two sportsbooks are exactly the same, so sign up processes will generally vary. However, most follow a similar pattern, which is as follows: 

• Click on the ‘Register’ or ‘Open Account’ button or banner at your Sportsbook of choice;
• Provide the necessary details such as your name, date of birth, email address, mobile number, postal address, and provide a username and password;
• In some cases you’ll need to enter a welcome offer bonus code before making your first deposit to claim the sign up offer; 
• Make a deposit worth at least the value of the qualifying bet, making sure you read all the T&Cs beforehand so you know which payment methods to use or avoid;
• Place the qualifying bet, paying attention to: the minimum bet; the minimum odds; the sport(s) it can be placed on; the type of bets that it can and can’t be used on. In most cases you won’t be allowed to cash out your qualifying bet;
• Use your free bet within the expiry period or else you’ll lose it;
• Again, read the T&Cs carefully so you know how to use the free bet(s) and are aware of any restrictions;
• Remember that the stake itself won’t be returned, only the profits;
• There aren’t usually wagering requirements on the profits from a sports winning bet, but there often are for online casino bonuses that are often attached to a free bet offer. So make sure you meet them within the time period if you wish to withdraw your bonus winnings.

Recommended Football Betting Offers

Football is the most popular sport by far in Britain and unsurprisingly, the most betted on sport. 

Throughout the Premier League season there are a host of football betting offers, such as money back as free bets if your bet builders lose on the Premier League every weekend with VirginBet, SuperBoosts each Premier League match day with bet365, SkyBet, Paddy Power and Betfair, and bet builder profit boosts which are on offer from many firms such as BetMGM and SBK. 

Football lovers can find some of the best odds and betting sign up offers from the following bookmakers:

Bet365 - Vast Football Markets 

One of the top bookmakers in the world, bet365 is among the best football betting websites in the UK. The Stoke based bookie are an industry leader in terms of the variety of their football markets, with over 80 leagues covered with pre-match odds as a minimum.

The Premier League is the biggest league in the world and bet365 offer a huge array of markets on each and every Premier League game, with the betting site an industry leader in terms of allowing the majority of these markets to be combined in their bet builders. Some examples of bet365 Premier League football markets are: Match Result, First, Last, Anytime goalscorers, player cards, player shots on target, player shots, player tackles, player fouls, player passes, number of corners and many more.

Sky Bet - Best For Frequent Boosts

Sky Bet is the most popular bookmaker in the UK when it comes to football betting and their app is one of the easiest to navigate in the space. Regardless of the football competition, Sky Bet offer a myriad of boosts - in their iconic blue and yellow colour scheme indicating a ‘price boost’. - each and every day on football around the world.

When big Premier League or European games come around, be sure to be on the lookout for Sky Bet’s ‘Double Up Boosts’ which are price boosts where the odds are boosted to double the original price on a selection. A recent example was Bruno Fernandes to have a shot on target, commit a foul and win a foul boosted from 6/4 to 3/1 when Man United played Aston Villa.

Best Betting Offers For Horse Racing

There is no sport as synonymous with betting in the world as horse racing, and as such it is little surprise that there are plenty of horse racing betting offers around the industry in the UK.. 

The horse racing calendar in Britain and Ireland is split into two seasons, with flat over the summer and jumps dominating through most of autumn, all of winter and then the majority of the spring too. The Cheltenham Festival is the headline attraction in all of horse racing on these shores and bookmakers have brilliant betting offers for the Festival including extra place races from Sky Bet, Paddy Power, BetFred and more, money back specials across the first races with firms such as UniBet, Sky Bet, LiveScore Bet and Virgin Bet plus profit boosts from BetMGM and William Hill. 

These offers also take place throughout the calendar year and here we’ve detailed a couple of the best betting offers for those who love to bet on horse racing.:

BetMGM - Golden Silks

BetMGM entered the UK betting sphere with a bang in 2023 and have quickly become one of the biggest names in racing with a raft of sponsorships of some fo the biggest races around.

Their Golden Silks promotion is a best in class offering which offers bettors the chance to bet one horse with a 10% profit boost on Sunday, Monday, Tuesday, Wednesday and Thursday while also letting them have TWO horses backed with 20% profit boosts on Friday and Saturday.

What makes this promotion even more valuable for horse racing bettors is the fact the Golden Silks profit boosts can be used on antepost markets, such as the Grand National or races at the Cheltenham Festival.

William Hill - Bet Boost and Super Bet Boost

William Hill is one of the longest standing on course bookmaker turned online betting site and as such they have been offering odds on horse racing for decades.

One of the latest innovations at William Hill has been their ‘bet boost’, which can be used on bets up to £20. All eligible customers can choose ANY horse, any day to use their bet boost on.

William Hill will usually on big Saturdays or on big festivals - like at Cheltenham - have their ‘super bet boost’ which is a massively increased percentage on the regular bet boost. Some customers can get a boost as high as 100% so this horse racing betting offer is worth keeping an eye on whenever you are betting on racing

Best Betting Offers For Tennis

Tennis is a hugely popular sport for bettors around the world and the in-play aspect has really taken off in recent years.

The Majors each year see millions globally watching and thousands betting on everything from match outcome to the winner of the very next point.  The Grand Slam tennis action starts in early January with the Australian Open, before the French Open, Wimbledon, and US Open follow throughout the year,

BoyleSports - In-Play Tennis Boosts

As well as offering some of the most comprehensive tennis coverage we have seen in terms of markets on both the WTA and ATP tours - as well as of course extensively covering the Grand Slams - BoyleSports stand out from the crowd with their rapidly changing in-play price boosts on tennis.

In almost every tennis game that is happening live on the big tours around the world, BoyleSports will when the match is taking place be one of the fastest to change their boosts, rather than some competitors who are constantly suspending their offering due to the fast nature of the sport.

CopyBet - Big New Customer Offer Potential

CopyBet have been rolling out huge improvements to both their site and app recently and their offering on tennis has really taken a step up. With their new customer offer being a stand-out, customers who are yet to sign up and want to bet on tennis should consider joining and using the £30 of the £50 of free bets they’ll be credited on tennis.

Tennis is one of the best sports for accas as plenty of games take place each day and with CopyBet’s new customer offer, there are ample chances to back accumulators at exciting odds for zero real money outlay.

Best Betting Offers For Rugby

In the UK, there are two codes of rugby; Union (the more popular code) and league (the minority sport). Both offer brilliant betting value for those with expertise in either game and there are certain bookies that stand out for rugby betting.

Paddy Power - Try Scorer Accumulators

A huge aspect of betting on either rugby union or league is player based and with Paddy Power, you have the chance to back players to score a try in multiples, whereas with most other firms you can only back them as singles.

In rugby league in particular, which tends to be the game in which more tries are scored, tremendous value can be had by combining a few of the favourites with a longshot player in a try-scorer treble. Bet365, Spreadex and Betfair also allow customers to do these accas.

SpreadEx - Generous Rugby Free Bet system

SpreadEx have both a spread betting platform and a fixed odds offering, and their fixed odds are often top price when it comes to player bets in rugby. If you become a regular customer at SpreadEx betting on either code of rugby, they will often send you free fixed odds bets which means you can bag a healthy profit for a low outlay.

At the time of writing the SUper League Grand Final is on the horizon between Wigan Warriors and Hull KR and SpreadEx are top price on a number of outsider plates to score a try at Old Trafford.

Best Betting Offers For Cricket

Cricket is also a massively well liked and watched sport in the UK, so the betting possibilities have predictably become more and more wide as the year have gone by.

Unibet - Live Streaming Opportunities

Unlike many of their competitors, Unibet allows customers to watch a lot of cricket live on the website or app, which is a huge boon for punters who want to view how their bets are doing on the go.

This sets Unibet apart in the industry right now, but it is not just their streaming which is first class. On England vs Pakistan which is taking place at the time of writing, Unibet have a huge range of price boosts that quickly change when the game goes in-play and the odds shift.

Parimatch - Unrivalled IPL Coverage and Best Odds 

Fans of cricket should definitely have a Parimatch account, as last season the world’s premier club cricket competition the Indian Premier League was covered extensively on the site and app with numerous specials before the first ball was bowled and plenty more as the tournament rumbled on.

The biggest names in cricket ply their trade in India when the IPL season is on and we can expect in 2025 Parimatch to once again be market leaders for promotions and enhanced odds on the IPL.

Best Betting Offers For Golf

Particularly during Major season golf is one of the most viewed and betted on sports in the UK, but all year round there is a huge golfing presence across betting sites, tipping pages and social media.

Bookmakers have in recent years leaned into offering enhanced places  

Sky Bet - Leading Player For Extra Places and Major Hot Shots

Sky Bet are almost always the firm with the most places available for each-way bettors, which can be the difference between a winning and losing bet on golf tournaments. There are always a huge number of golfers taking part in tour events on LIV Golf, the PGA or the DP World Tour and as such the more places you can get each-way the better.

When the Majors come around Sky Bet offer a promotion called ‘Hot Shots’,  a market on which you back a golfer win-only for a stake of £5 and for every birdie or better your golfer hits, you are rewarded with a £1 free bet. If you end up backing a golfer who finishes near the top of the leaderboard, you will likely have made back more than your initial outlay of £5.

Betfair - Pick Your Places

The Betfair Sportsbook have in recent years upgraded their Golf Major game, with the firm offering 3 sets of prices that are dependent on how many places you want to back your golfer at each-way. The longest odds are for eight places, middle of the road is for 10 places and the shorter price is for 12 places.

This golf betting offer has given punters more control than ever over their betting fortunes and means you can change your number of places between each golfer you back, depending on perhaps their price or your confidence in their winning chance. Paddy Power - Betfair’s sister company - have recently rolled out the same place structure on the golf majors.

Understanding the Terms & Conditions of Betting Sign-Up Offers

You need to understand the terms and conditions when accepting specific sign up offer betting from various bookmakers so you can navigate how to use them without voiding for free bets. Here are some of the general betting promotions terms and conditions to keep in mind.

Wagering Requirements 

Understand how many times you have to play through to withdraw the bonus funds. Most of the betting sites on this list only have a 1x wagering requirement, however Midnite do have a 5x wagering requirement on their free spins on Big Bass Bonanza. 

Minimum Odds 

Find out the lowest odds value needed to make qualifying wagers as bets placed at very short (odds-on) odds are discouraged by most operators.. This does vary quite a lot but generally anything above evens is acceptable - in fact, having reviewed all 38 operators on the table above, only Betway had a minimum odds value bigger than evens (2.0).

Expiration Date

There is often an expiration tied to when you can get your free bets after opening your account and how long you have until your free bets expire. As soon as you either sign up with some firms, make your first deposit with others or place your qualifying bet with some others, you are on Day 1 of the promotion. If you do not use your free bets by the day stipulated (commonly day 7 for example with BetMGM, SBK, Ladbrokes and more) then you will lose out on your free bets.

Sports Markets

Make sure to bet on sports markets that are stipulated in the terms. Quite often virtual sports or lottery betting are excluded from the promotion.

Payment Methods 

Some offers may have specific requirements regarding the payment method used. Skrill and Neteller are often not allowed so we recommend using a debit card to deposit funds.

Geographic Restrictions

Most UK bookmakers will only allow UK residents to participate in their promos. Some even have slightly different rules for players from Northern Ireland. If Irish customers are allowed on the same offer with a UK bookmaker, check to see if the value is €1 = £1 or something different.

Contributions to Stake

The amount that different bet types contribute to fulfilling wagering requirements may vary. For horse racing fans who are partial to an each-way bet, be mindful that placing a £5 each-way bet (so £10 total stake( would only register as £5 staked towards most offers.

If the bookmaker requires a £10 qualifying bet and you want to qualify using an each-way bet, you will need to bet £10 each-way to hit the contribution to stake requirement.

Max Winnings

The amount possible for a customer to win from each sign up offer varies from betting site to betting site. Some, like bet365, have no limit on the potential winnings, while others like CopyBet have a cap of £1000.

Bet Type Restrictions

Depending on your chosen betting site, there can be restrictions on the bet type you can place either as your qualifying bet or as your free bets. Some bookies like Sky Bet and Ladbrokes allow you to bet on anything with your welcome offer, whereas others like BetMGM and Betano dictate on which sport and which bet type you must use each token.

Household and IP Restrictions

Betting Sites restrict accounts to being one per household and IP address as a general rule. Be sure to check with those you live with that they don’t already have an account with the bookmaker you are attempting to register with or your account will be in danger of closure at some stage.

Cash Out Restrictions

Always check with your chosen bookmaker, but the general rule for sign up offers is that if you cash out your qualifying bet you will lose your welcome bonus. Free Bets that are gained from qualifying for a new customer promotion usually also cannot be cashed out.

What is the Difference Between Betting Offers and Free Bets?

Betting offers and free bets are often confused when it comes to novice bettors who are on the hunt for top new customer offers, however there are big differences between them.

An example of a betting offer is bet boosts, which give an increase in the odds of your bet and thus increase the potential winnings. If the bet is successful with a bet boost the extra winnings will be paid in cash.

An example of a free bets promotion is a bookmaker offers a Bet £10, Get a £30 Free Bet promotion and you sign up and place a £10 bet at odds of 2/1. If you win, you receive £30 (your £10 stake + £20 profit). Now you get a free £30 bet. You place it on a bet with 2/1 odds. If you win again, you only keep the winnings, not the £30 worth of free bets. 

In this scenario you would receive £60 (£30 x 2) but not the original £30 free bet stake.

Different Types of Bookmaker Offers Explained

Various bookies provide customers with multiple betting offers to make betting even more exciting. Let’s have a look at what you can expect to see. 

Matched Bet Offers (For New Customers)

Here, bookmakers match your initial deposit with a free bet. You can use this bonus to bet on any qualifying markets.  Matchbook are a great example of this for horse racing customers, offering a matched £30 free bet for customers who sign up and place a £30 bet on horse racing.

Free Bets (For New and Existing Customers)

These are free bet tokens that allow you to place bets without using your own funds. They are most common for new customers but can be bagged by being a member of a loyalty club.

Sky Bet offer new customers £30 in free bets for just a 5p outlay, which is best in class. Existing Sky Bet customers do not miss out, however, with their Sky Bet Club meaning if you bet £30 over the course of the week you will be rewarded with a free bet (varying levels) on the following Monday.

No Deposit Free Bets (For New Customers)

In places like the USA there are plenty of no deposit free bets for new customers, however as the UK is more of a saturated market there are no operators at present offering this.

Enhanced Odds Sign-Up Offers (For New Customers)

Most bookies offer boosted odds for specific events. This offer can give you significantly higher value in terms of odds. A recent example has been Parimatch for the last few weeks have boosted the reigning Golden Boot winner Erling Haaland to 50/1 to score anytime in his recent Premier League games, from a standard price of odds-on.

These offers usually come with a max stake of £1 and the winnings will be paid out not in cash but in free bets.

Acca Insurance (For Existing Customers)

Acca insurance has become more and more popular of late across the spectrum of UK betting sites, and can prove a welcome safety net for those who like ambitious multi-leg punts.

William Hill offer this concession as standard on accumulators of over 5 selections, while Betfair customers have the chance to choose if they want insurance (called Acca Edge) at slightly lesser odds or just want to go without it on any multiple over a treble.

Money Back Specials (For New and Existing Customers)

Bookmakers offer refunds or free bets for specific scenarios the bookmaker outlines. For example a common one is, if your horse comes in second, you can get a refund to the same amount as your initial stake.

Unibet, VirginBet and LiveScoreBet offer this concession - with the latter often doing money back as a free bet all losers or 2nd, 3rd and 4th. Sky Bet were however the innovators in this market and now most weekends or big racing festivals will have a race that is money back if 2nd, 3rd, or sometime 4th depending on field size.

Best Odds Guaranteed (For New and Existing Customers)

This offer ensures users receive the highest odds when placing bets on racing, horses or greyhounds. Use the offer whenever you can when betting on horse racing as it can mean a massive difference in payout if you get it or do not.

CopyBet lead the way at the moment with their best odds guaranteed offering being available for customers from as soon as they post prices for a race, while most other firms will go from a time on the morning of the race. Be sure to check when your chosen bookie activates BOG and try to bet after this time slot.

Early Payouts (For New and Existing Customers)

Early payouts are a relatively new promotion that has become hugely popular with football bettors and means that if a certain threshold is met in a game or season, the bet is settled as a winner regardless of what happens next.

Paddy Power and Betfred have over the years done promotional early payouts on league winners (eg Man City in the Premier League and Celtic in the SPL), however more standard uses of the early payout promotion have been bet365’s 2up promo, which means if your team goes 2 goals up the bet is paid as a winner regardless of what happens in the rest of the match.

Recently Betfair have produced their own early payout scheme, with the result at minute 90 being when a bet is settled if it is in your favour. This can be a massive help if a team is under the cosh going into the added time.