World Cup Free Bets: Brand New Bookies to Sign-Up to in 2026
With the 2026 FIFA World Cup getting underway on Thursday evening, attention is turning to what promises to be the biggest betting event of the year. The tournament spans 37 days and features 104 matches, giving bettors a huge range of markets to choose from. With so much action on offer, comparing bookmakers and taking advantage of welcome bonuses can be an effective way to maximise value.
In this guide, we highlight some of the best new bookmakers for 2026 and examine their latest sign-up offers. If you're looking for promotions from more established operators, be sure to check out our World Cup Betting Offers guide.
Bally Bet: Bet £10 Get £30 in Free Bets
Fresh over from the US, Bally Bet are the biggest operator on our list that you are unlikely to have an account with. Join today, bet £10 and get three £10 free bet tokens - one to use on any sportsbook market, one for an acca and one for a bet builder.
#AD 18+ New UK members only, must opt in. Deposit & bet min. £10 within 30 days at min. 1/2 odds, excl. odds & profit boost. Free Bets: 3 x £10 tokens (odds & bet leg restrictions apply), non-withdrawable, issued on settlement, valid 30 days, stake not returned. GambleAware.org. Play Responsibly.
Dabble: Bet £5 and Get £20 in Free Bets
Dabble is a social betting app that has expanded into the UK after building a strong following in Australia. Alongside traditional sports betting markets, the platform offers social features that allow users to share tips, follow other bettors and copy selections directly through the app. New customers can claim £20 in Free Bets after placing a qualifying £5 wager.
#AD 18+ *New customers only. Bet £5+ in a single real-money bet within 7 days of registration to receive £20 in Free Bets and 2 Rocket Odds Boosts, credited within 24 hours of qualifying bet settlement. Free Bets and Rocket Odds Boosts expire 7 days after credit. Stake not returned. Promotional Terms Apply. 18+. Gambleaware.org
Stakemate: Bet £10 and Get £20 in Free Bets
Stakemate offers a more social approach to sports betting, allowing users to share selections, discuss betting opportunities and interact with friends directly through the app. Customers can build accumulators together, follow other bettors and even copy successful picks with just a few taps. New customers can unlock £20 in Free Bets after placing a qualifying £10 bet, making Stakemate an attractive choice for anyone looking for a betting platform with a stronger community feel.
#AD 18+ New Customers Only. Place any £10 bet to qualify, min 2.0 (1/1) odds. Qualifying bet must settle, excluding cash outs. Bonus credited with 24hrs of settlement. 4 x £5 free bets. Free bets min 3 selections and 3.0 odds. Returns exclude free bet stake. Expiry applies .Full T&Cs apply.
Fairplay: Bet £20 and Get a £20 Free Bet
Fairplay has a fairly straightforward approach to betting making it quick and easy for customers to find the events they want to bet on. New customers can qualify for a £20 Free Bet by placing a £20 qualifying wager. To ensure the bonus is awarded, remember to enter the promo code HR20 when creating your account.
#AD 18+ New Customers Only. Bet £20 and get £20 in free bets. Register an account using the code "HR20" in the promotional code box and place a £20 qualifying bet at min odds of evens (2.0). Your free bet will be credited within 24 hours after your qualifying bet has settled. Free bets are non-withdrawable and expire after 30 days. Max offer one per customer. Qualifying bets cannot be placed on a price boost. Full T&Cs apply.
Bet Crown: Bet £20 and Receive a £20 Free Bet
Bet Crown offers a growing selection of football promotions for regular punters. Current features include early payout offers when your team takes a two-goal lead, accumulator boosts worth up to 75%, and selected Bore Draw money-back fixtures. New customers can claim a £20 Free Bet after placing a qualifying £20 wager, making Bet Crown a sportsbook worth considering for anyone looking to try a newer betting brand during the World Cup.
#AD 18+ New Customers Only Play Responsibly | Gambleaware.Org | 1st Deposit | Min £20 Stake | £20 Free Bet | Min Odds 2.0 | Max Winnings £100 | 5-Day Expiry | Bonus T&Cs Apply
easyBet Predictions: Get Up to £30 Back on Your World Cup Winner Bet
easyBet has recently launched easyBet Predictions, a platform that takes a different approach to betting by displaying markets as probabilities instead of traditional odds. Many markets are presented as simple Yes/No propositions, offering an alternative to both conventional sportsbooks and betting exchanges. New customers can receive up to £30 back as a Free Bet if their World Cup outright selection fails to win the tournament.
#AD 18+ Place your first qualifying bet and, once it settles, you’ll receive 4 x £5 prediction market free bets plus 1 x £10 multiple bet for exchange.easybet.net within 24 hours using code YES30. Free bet stakes are not returned on winning bets and must be used in full. Opposing bets on the same market, manipulative trading, or multiple selections in one market will disqualify eligibility. Skrill, Neteller, and PaySafe deposits do not qualify. One offer per household; Full T&Cs apply.
Betahoy: Bet £10 and Receive a £10 Free Bet
Betahoy combines a traditional sportsbook with a wide selection of casino games, making it a suitable choice for customers who enjoy both forms of online gambling. New customers can unlock a £10 Free Bet by placing a qualifying £10 wager after registering. The operator is also running a World Cup Casino Cash Drop promotion throughout the tournament, with a total prize pool of €500,000 available.
#AD 18+ New customers only. Register and enter promo code ALLABOARD10 via My Bonuses within 7 days. Place a first qualifying £10 bet at EVS (2.0) or greater using cash balance. Void/cashed out bets excluded. After settlement, receive: £5 Sports Free Bet – min odds EVS (2.0) +£5 Acca Free Bet 4+ legs, min odds 2/5 (1.4) per leg. Full T&Cs apply.
More New Bookmakers to Consider in 2026
As the 2026 World Cup approaches, a wide range of newer betting sites are looking to attract customers with strong sign-up deals and football-focused promotions. While we cannot cover every bookmaker in depth, there are several emerging brands that deserve attention.
Below, we have listed more new betting sites that may be worth exploring, together with details of their current welcome bonuses. Use the links provided to read the full terms, compare the offers and sign up if one of the promotions appeals to you.
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