Claim £50 in Free Bets at Star Sports for Cheltenham Festival 2026
The Star Sports Cheltenham welcome offer is the perfect way to kick off the excitement of Cheltenham 2025. Simply register using the promo code IMPERIAL50, place a bet on the Imperial Cup before the festival, and Star Sports will match your stake with free bets up to £50 - giving you even more to play with during the festival!
How to Claim the Star Sports Cheltenham Sign Up Offer
Opening an account at Star Sports to take advantage of the Star Sports Cheltenham new customer offer only takes a few minutes. Here's how you do it.
1. Open the Star Sports app or website
Click the Star Sports Cheltenham 'Get Offer' link or download the Star Sports app from Google Play or the App Store, install and open it. Then tap the yellow "sign up" button in the top right corner of the homepage.
2. Create a password and enter the promo code
When the registration form opens up, enter your email address and create a unique password that is at least 8 digits long. Then enter the promo code "IMPERIAL50" and tap "next".
3. Enter your personal information
Next, you'll be asked to provide personal information including your full name, DOB, gender, phone number, physical address and the like. Remember, the information you enter here will have to agree with the information you provide to verify your account.
4. Agree to the T&Cs
Make sure you check the box that indicates you agree to the Star Sports Terms & Conditions. These are the T&Cs for your interactions with the entire site, not just the welcome offer.
5. Make a qualifying deposit
Make a qualifying deposit using a debit card of at least £10. If you want to max out the value of the free bet, you'll want to deposit at least £50 so that you can bet that much.
6. Place a qualifying bet
Place a Win or Each Way bet on the Imperial Cup (14.25 Sandown, 08/03/25) for the Star Sports Cheltenham sign up offer and Star Sports will match the bet up to £50. These Cheltenham free bets will be credited for use on Day 2 of Cheltenham.
7. Verify your account
Star Sports does not require you to verify your identity during the sign up process. They will require you to verify it before they allow you to withdraw any funds for any reason. As such, we recommend you verify your account as soon as you open it, just to get it out of the way. To verify your account you will need to provide a copy of one of the following:
- The photo page of your passport
- Your driving license
- A recent utility bill with your name on it
Star Sports will provide detailed instructions on how to upload this document.
Star Sports Cheltenham Offers Terms and Conditions
You already accepted the T&Cs for the Star Sports website, these are the T&Cs specifically for the Star Sports Cheltenham free bets offer. Take a minute and read them through.
- This offer is for new UK customers 18 years or older.
- You must enter the promo code "IMPERIAL50" to qualify for this offer.
- Your first deposit must be at least £10 and be made using a debit card.
- The qualifying bet must be a Win or Each Way bet on the Imperial Cup (14.25 Sandown, 08/03/25).
- Ante-post bets will not qualify for this offer.
- Cashed out and void bets will not qualify for this offer.
- Should you qualify for a free bet it will be issued at 10am on Wednesday: Day 2 of Cheltenham.
- The maximum value of the free bet is £50.
- Free bets expire 7 days after being issued.
Star Sports Cheltenham Betting Offers For Existing Customers
Star Sports do not have a dedicated promotions page as of this writing, probably because their existing customer promos don't exactly set the world on fire. Nonetheless, they do offer the occasional promo such as:
£10 Free Bet on Football Accas
This offer comes and goes pretty regularly on Star Sports for one reason: punters love it. Place 5 accas on football in a given week and you'll receive a £10 free bet. If you're a football fanatic and can't get enough football, make sure you take advantage of this special offer so you can pick up a £10 free bet every week it's available.
Time and a Half
Star Sports have another popular promotion called "Time and a Half" that applies to a variety of sports including basketball, baseball, ice hockey and American Football. With Time and a Half Star Sports will refund 50% of your stake if the team you bet on loses in overtime or extra innings.
Win a £500 free bet
This is the exception we referred to a moment ago. With this promotion, Star Sports present 10 questions related to Cheltenham 2025 and you need to answer "yes" or "no" to each. If you get them all correct you could win a £500 free bet. We say "could" because if there's more than 1 person who provided all correct answers, the £500 bet winner will be selected at random and the others will receive £150 each.
Star Sports Cheltenham Betting Markets
Star Sports provide plenty of horseracing action, including blanket coverage of Cheltenham, but as is their tendency you won't find a lot of special markets dedicated exclusively to the Cheltenham Festival, with one exception which we'll get into in a moment. Instead, what you'll find at Star Sports are:
Classic Betting Markets
Star Sports go heavy on the classic horseracing wagers including Win, Place, Each Way, Across the Board, Trifecta, Quinella, Forecast, Tricast, Exactas and more. One thing that makes up a bit for the lack of Cheltenham-specific betting opportunities is that you'll get highly competitive odds on every market.
Why Choose Star Sports for Betting on the Cheltenham Festival 2025?
With so many bookmakers offering promotions for Cheltenham 2025, why should you opt for the Star Sports Cheltenham free bets offer? Here’s why Star Sports stands out among the competition:
Cash Out – Take Control of Your Bets
Star Sports offers a Cash Out feature, allowing you to manage your bets mid-event. If your wager is going in the wrong direction, Cash Out lets you cut your losses before the final outcome. On the flip side, if you're ahead but want to play it safe, you can lock in a portion of your winnings early. Many seasoned punters consider this a must-have tool for betting strategy flexibility.
Bet Builders – Customise Your Wagers
The Star Sports Bet Builder lets you craft custom bets on major sporting events. Whether you’re betting on football, horse racing, tennis, or other markets, you can combine multiple selections into a single wager for tailored betting opportunities. However, Cash Out is not available on Bet Builder bets, so ensure you’re confident in your picks before placing them.
High Street Betting Shops – The Personal Touch
While many bookmakers are moving entirely online, Star Sports is investing in brick-and-mortar betting shops. Their recent expansion of retail locations gives punters the opportunity to place bets in person, enjoy expert insights from staff, and soak up the atmosphere of a traditional betting shop. If you prefer the tactile experience of a high street bookie, this is a major advantage.
A Tailored Experience for Cheltenham 2025
Beyond these standout features, Star Sports is known for competitive odds, in-depth horse racing coverage, and exclusive promotions tailored for the Cheltenham Festival. Whether you’re betting online or visiting a shop, you can expect a premium experience designed for serious racing enthusiasts.
Is Cheltenham Festival Live Streaming Available on Star Sports?
Yes, you can livestream Cheltenham races if you have at least £1 wagered on the race you want to watch.