AK Bets Cheltenham Offer 2026: 25% Winnings Boost on your first Lucky 15 Bet + Promo Code
The AK Bets Cheltenham offer allows you to get a 25% winnings boost on your first Lucky 15 bet. Combined with their market-leading sportsbook odds, it's a great offer for the 2026 Cheltenham Festival.
If you fancy getting onboard with a proper independent bookmaker who doesn't mind laying a decent bet, then read on for details of how you can claim this new customer offer.
#AD 18+ Applies to New UK/IE customers who sign up via approved partner sites with promo code AKLUCKY100. If your first bet is a Lucky 15 on Horse Racing AK Bets will boost the return of that initial bet by 25% in the form of a free bet. GambleAware.org, T&Cs apply.
AK Bets Cheltenham Offer
AK Bets have a fabulous Cheltenham offer available to new customers. Get a winnings boost of 25%, up to a maximum of £100, on your first racing lucky 15 bet. Remember to use the code AKLUCKY100 when signing up and then place a Lucky 15 bet to which the bonus will be applied on any winnings.
How to Claim the AK Bets Cheltenham Offer
The AK Bets Cheltenham Offer is unique in that it provides a boost on your first bet winnings up to an incredible £100. Here’s a step-by-step guide on how to take advantage of AK Bets' Cheltenham sign-up offer:
- Step 1: Create an Account
Navigate to the official AK Bets website. Locate the orange “Sign Up” button. Enter your email and password and click on “Continue.” Enter your full name, phone number, and address, pick a currency, and select the method to receive promotional emails. Next, pick daily, weekly, and monthly deposit limits and click on the “Next” button to complete the process. Don’t forget to verify your email by clicking on the link received in your inbox. - Step 2: Deposit Funds
Once your account is set up, you’ll need to deposit funds. To do so, log in to your account, click on the “Balance,” and then click on Deposit. Enter the amount you want to deposit and click on “Pay Using Debit Card.” Enter your card details and click on “Pay Now.” - Step 3: Navigate to their Cheltenham page
Locate the "Cheltenham Festival" link in the navigation section. - Step 4: Choose Your Races
If you want to take advantage of the AK Bets Cheltenham sign-up offer you will need to make sure your first bet is a Lucky 15. A Lucky 15 bet requires placing bets on 4 different races. Select them carefully. - Step 5: Study the Odds
Before placing a bet, it’s crucial to take some time to study the odds. - Step 6: Place Your Bet
Once you’ve made your selections, place your Lucky 15 bet by selecting the horses you want to bet on and click on the odds. Locate the bet slip, enter your stake (the amount you want to bet), and click on the “Place Bet” button to finalise your bet. Remember, the size of your bonus will depend on the size of your Lucky 15 wager. - Step 7: Collect Your Winnings
If your bet is successful, your bonus winnings will be automatically added to your AK Bets account balance.
AK Bets Cheltenham Offer Terms and Conditions
Every sign-up or welcome offer ever created has had T&Cs attached to it, and the AK Bets Cheltenham sign-up offer is no different. Do yourself a favour and take a minute to read them through.
- This offer is available only to new UK customers aged 18 or over.
- This offer is only available once per household or IP address.
- If you want to take advantage of this sign up you'll need to use the promo code "AKLUCKY100".
- You must make your first deposit using a VISA or MasterCard debit card.
- Your first bet must be a Lucky 15 wager to qualify for this sign-up offer.
- Should your bet win, any winnings will be boosted by 25% up to a maximum of £100.
- If your qualifying bet is cashed out or voided for any reason, it will not be eligible for the sign-up bonus.
- The bonus amount can be used at any price, but the stake will not be returned with any winnings.
AK Bets Cheltenham Festival Offers For Existing Customers
AK Bets always provide Cheltenham Festival-related offers for their existing customers, and in 2025 we can expect more of the same thing as they compete for eyes with bigger firms. Here are some of the standout Cheltenham 2025 offers at AK Bets:
Best Sportsbook Odds
Whilst not strictly an offer, AK Bets pride themselves on offering the best sportsbook odds in the industry. So if you are less fussed about free bet promotions and more bothered about getting a decent bet on at a decent price, AK Bets could be the bookmaker for you.
Best Odds Guaranteed
If the odds on your horse improve after you've already placed your bet, AK Bet pays out at the higher price if you win.
Extra Places
When you consider that some Cheltenham races can include 2-dozen or more horses, it only makes sense that AK Bets would offer extra places.
Be sure to check the AK Bets Cheltenham Festival 2025 page in the days leading up to the event to see all of their offers for existing customers.
AK Bets Cheltenham Festival Betting Markets
Every year, the Cheltenham festival brings tons of different betting opportunities for punters all around the world. There are 48 races throughout the festival, and each race can open up more than 20 different betting markets, and AK Bet covers them all. Here are the top betting markets for AK Bets Cheltenham offers:
Race Winner
You bet on the horse you think will win a specific race.
Place Betting
You bet on a horse to finish in one of the top positions (usually first, second, or third).
Each-Way Betting
This is a combination of a win bet and a place bet. If your horse wins, both bets payout. If the place bet is successful, only the place part pays out.
Forecast Betting
You will predict the horses that will finish first and second positions in the correct order.
Tricast Betting
It is similar to forecast betting, but here, you will have to predict the first three horses in the correct order.
Show Betting
You bet on a horse to finish in the top three positions.
Personally, I find Each-Way Betting to be a great choice. It’s like having a safety net, as you’re not just betting on the horse to win but also to place. This means even if my chosen horse doesn’t come first but still finishes in one of the top positions, I can still see a return. It’s a nice balance between risk and potential reward.
Why Bet With AK Bets at the 2026 Cheltenham Festival?
AK Bets offers a variety of features that cater to punters interested in horse racing, specifically to those looking to place bets on the Cheltenham festival. Here are some of their key features:
Competitive Prices
Considering that AK Bets began life as a rails bookmaker before transitioning to online in 2023, it should be no surprise that they stand out for their competitive odds in horse racing, often surpassing many competitors in this sense.
Broad Market Selection
They also provide an extensive selection of betting markets for the Cheltenham Festival, giving bettors a variety of options and more ways to have a profitable and exciting festival experience.
Live Betting
AK Bets enables bettors to place bets during live races, adding an extra layer of excitement to the action. If you want to experience Cheltenham on a whole different level, then live betting is a great way to do so with AK Bets.
Tele Betting
This unique service from AK Bets allows customers to place bets via a phone call, expanding both the methods and the potential clientele than the bookmaker appeals to.
How Does AK Bets' Cheltenham Offer Compare to Star Sports, BOYLE Sports & other online bookies?
The AK Bets offer is quite different to those offered by similar bookies Star Sports and BOYLE Sports. The AK Bets offer is up to £100 but is restricted to Lucky 15's where as the Star Sports offer is to a max of just £10 and BOYLE Sports to a max of £40. See how the offers compare in the table below:
| Rank | Bookmaker | Sign Up Offer | Bonus Expiry | Streaming | BOG |
|---|---|---|---|---|---|
1. |
BOYLE Sports
|
£40 | 7 days | Yes | Yes |
2. |
Paddy Power
|
£30 | 30 days | Yes | Yes |
3. |
Sky Bet
|
£30 | 30 days | Yes | Yes |
4. |
Betfair
|
£50 | 30 days | Yes | No |
5. |
BetMGM
|
£40 | 7 days | Yes | No |
6. |
AK Bets
|
£100 | 7 days | No | No |
7. |
Star Sports
|
£10 | 1 days | Yes | No |
Is Cheltenham Festival Live Streaming Available on AK Bets?
Yes! AK Bets offers live streaming for select horse races, including those at the Cheltenham Festival. To access this feature, all you need to do is log into your AK Bets account. This allows you to watch the races in real-time, adding an extra layer of excitement to your betting experience.
AK Bets On - Course Presence at Cheltenham 2026
The article mentions AK Bets originated as a rails bookmaker before going online in 2023, but does not develop this into anything actionable for the reader. AK Bets actively operate a pitch at Cheltenham racecourse during the Festival, where their traders lay bets in person on the rails.​
This matters practically for two reasons. First, punters attending the Festival in person can bet directly with AK Bets on course, often at board prices that differ from their online markets, particularly in the final minutes before the off when online prices compress. Second, their on-course trading team directly informs the online pricing model: AK Bets' odds are set by traders physically reading the Cheltenham market in real time, not generated algorithmically.​
This explains why their prices are frequently among the sharpest available for Cheltenham races and introduces the vocabulary of rails betting, board prices, and on-course market making — concepts entirely absent from the current article but directly relevant to why AK Bets behave differently to mainstream online-only bookmakers. For both on-course and online punters, this context adds genuine editorial value.
AK Bets Cheltenham Offer Frequently Asked Questions
Does AK Bets offer Best Odds Guaranteed at Cheltenham?
No, and this is a deliberate policy. AK Bets operate a "big prices first" model via "AK's Big Prices," meaning their odds are set sharper from the start rather than using BOG as a fallback. The practical implication: take their prices early, as they won't automatically upgrade you to SP if the price drifts.
Is live streaming free on AK Bets for Cheltenham races?
Yes, and notably, AK Bets do not require a qualifying bet to access live streams of UK and Irish racing, unlike many rivals. You can watch every Cheltenham race without a wager placed.
Can you do a Lucky 15 each-way on AK Bets at Cheltenham?
Yes. You can place a Lucky 15 each-way, which doubles the number of bets to 30 (15 win + 15 place). However, the welcome offer boost applies to winnings on your qualifying Lucky 15 — confirm with AK Bets whether the boost applies to each-way returns before placing.
Can the 25% boost be applied to a Lucky 15 placed across multiple days of the Festival?
Yes, a Lucky 15 requires four selections but they do not need to run on the same day. Spreading picks across Tuesday to Friday is a common Cheltenham approach and fully valid for this bet type.
Discover Alternative Betting Offers for Cheltenham beyond AK Bets
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