Best Odds Guaranteed Betting Sites
In the lead-up to a race, you’ll often notice the odds for each horse go up or down. As such, it can seem like a nigh on impossible task to perfectly time your bet in order to maximise your potential returns. But with a Best Odds Guaranteed promotion, there’s no need to worry as you'll get paid at either the price you took or the SP depending on which returns the bigger odds.
In this guide, we’ll show you which bookmakers support best odds guaranteed (BOG) promotions and how you can take advantage of their offers. Plus, you’ll learn about the festivals where best odds guaranteed promotions are available. If you like this in-depth walkthrough, why not check out the other topics we cover on HorseRacing.net? The latest offers, odds, stats, news, and betting tips are just one click away.
#AD New customers only. Place your FIRST bet on any market at odds of min 2.0 (EVS) and if it loses we will refund your stake in CASH. Max refund for this offer is £20. Only deposits made using cards will qualify for this promotion. T&Cs apply.. Please Gamble Responsibly.
#AD New Customers only. Bet £10 & Get £30 in Free Bets. Sign up, deposit between £5 and £10 to your account and bet365 will give you three times that value in Free Bets when you place qualifying bets to the same value and they are settled. Free Bets are paid as Bet Credits. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. T&Cs, time limits & exclusions apply.
#AD 18+. Play Safe. From 00:01 on 18.10.2022. £30 bonus, credited as 3x £10 bets. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply.
#AD New UK customers (Excluding NI) only. Mobile Exclusive. £30 in FREE Bets (FB) as £20 in sports bets & a £10 casino bonus (CB). Min Deposit £10. Min stake £10. Min odds Evs. FB applied on 1st settlement of any qualifying bet. FB 7-day expiry. 1 FB offer per customer, household & IP address only. Account & Payment restrictions. 14 days to accept £10 CB, then active for 3 days. CB 5x wagering & max redeemable £100. Game restrictions apply. Cashed out/Free Bets won’t apply. 30 days to qualify. 18+ T&Cs apply.
#AD 18+ begambleaware.org. New Grosvenor registrations only, Bet must be placed using real money in combination with the Odds Boost Token, Offer applies to Sport bets only. Max stake £10. Each way bets are a max of £5 each way (£10 total). Odds Boost token expires after 60 days. T&Cs apply.
#AD New 18+ UK customers only. Register with promo code WELCOME40, deposit and place 1st bet of £10+ on Sports (cumulative Evens+) within 7 days of registration. First bet must be on Sports. £30 in Free Bets and £10 in Free Spins (50x20p) credited in 10 hours of bet settlement. Free Bet stakes not included in any returns. Bonuses expire in 7 days. Payment restrictions apply. SMS verification and/or Proof of I.D and address may be required. Full T&Cs apply.
#AD New UK, IE & Malta customers only. Min £10/€10 first deposit using a Debit Card. Place a bet of £10 at min odds of 1.5 and get £10. A further £10 credited after 7 days and a further £10 credited after 14 days. 18+. BeGambleAware.org, T&Cs apply.
About Best Odds Guaranteed
This offer is found at many horse racing betting sites, and it’s a way to lock in the best price for a particular horse. Imagine you take an early price on a horse at 4/1, but then the starting price ends up at 5/1. If your horse goes on to win, you’ll take home the 5/1 payout — rather than the original 4/1 when you initially placed the bet.
The reverse scenario applies too. Take that same 4/1 fixed price — but maybe your selection is very popular in the market and goes off at a starting price of 3/1. If your horse wins, you’ll still be paid out at 4/1.
So, why do bookies offer Best Odds Guaranteed? For one, it’s a way to get punters to bet at their site over competitors. But more than that, it comes down to risk management. All bookmakers adjust their odds according to how many bets are placed on each outcome, in order to control their exposure and ensure they won’t lose money on a given event. The earlier punters place their horse racing bets, the easier it is for the bookie to ‘balance the books’. Best Odds Guaranteed offers mean punters are more likely to place their wagers earlier, as they know they’ll still get the best price.
As with all betting offers, you should check the terms and conditions thoroughly so you understand the requirements and limitations. For example, the William Hill best odds offer doesn’t apply to Tote, ante-post bets, or pari-mutuel bets — nor is it available on place or each way markets, insurance bets, or ‘bet without’. Paddy Power’s best odds promotion, on the other hand, is available on both win and each-way bets. You’ll often find international racing is excluded from BOG offers as well.
How We Rank Best Odds Guaranteed Betting Sites
Taking guesses as to which site has the best selection of BOG features is timely – yet it’s something many bettors do. To prevent players from diving into the unknown, we’ve scoured the UK’s range of betting platforms to ascertain which operators provide punters with the most value in this area. The time the offer opens, the markets it applies to, and maximum caps on winnings, as well as other important information, all come into play during our ranking process.
But our rankings aren’t just determined by the best odds guaranteed promotion on show. We examine a range of crucial details to give users a comprehensive view of the betting experience.
- Licensing – A valid gambling licence from the UKGC is the first box to tick and ensures bookies meet requirements around player safety, fair play, and data security. Non-compliant operators risk fines or loss of licence, so punters are afforded a degree of protection at licensed sportsbooks. All our recommended sites meet this requirement, and you should never place a bet at an unlicensed bookmaker.
- Bonus Offers – Any sportsbook worth its salt will offer bonuses and promotions to punters. We want to see a decent welcome bonus with player-friendly terms and conditions to kick things off, but we’re big fans of bookmakers who keep things rolling with ongoing promos like free bet clubs, acca insurance, boosted odds, and more.
- Sports and Markets – If you’re looking for best odds guaranteed horse racing, our bookies have a fantastic selection. Coverage of the biggest events is a given, but there’s plenty of other daily racing to be found as well. And if you want to venture into other sports, many sites let punters wager on football, badminton, eSports and everything in between.
- Features – With so many betting sites in the market today, the special features on offer are arguably where the wheat gets separated from the chaff. In our view, the more functionality, the better. For instance, many of the best sites let users stream daily racing straight from the sportsbook. Others offer thrilling live horse racing betting functionality where you can place wagers as the horses run. Maybe you want to cut your losses or lock in a profit with an early cash-out. Special features at betting sites can offer different ways to play.
- Payment Options – A solid selection of payment options is essential for easy management of funds in your betting wallet. We’re looking for a wide range to suit all users, whether it’s debit cards, a choice of e-wallets, or services like Trustly. We also want to see prepaid cards and pay by phone options. As part of this area, we’ll also assess withdrawal speeds, with bonus points awarded to bookies that pay out quickly.
- Site Design – Appearance may not matter to some, but we believe it’s all part of the betting experience. The user interface is another vital component. With so many UK and Irish races to browse through every day, thoughtful site design is essential in our opinion.
- Mobile – Fancy betting on the go? Most betting sites are fully compatible with handheld devices via the mobile browser. But we think the best experience is found at bookies with native apps for iOS or Android. If mobile betting is a priority for you, we recommend finding a betting site that offers an app.
- Customer Support – While we hope your time at one of our betting sites with best odds guaranteed is trouble-free, it helps to know the operator has things covered if you do run into a problem. 24/7 live chat is the gold standard when it comes to customer support, but we also like to see email and phone channels.
Betting Options at Best Odds Guaranteed Betting Sites
Before you get started betting on horse racing, it’s wise to have a solid understanding of the different bets you can make. Below, we’ve run through some of the options. If you’re planning to take advantage of a Best Odds Guaranteed offer, always check the full terms and conditions first. Many bet types aren’t covered in such promotions — miss this step and you might end up disappointed!
To Win – A simple bet placed on a particular horse to win a race. Also known as a single.
To Place – A bet on a horse to finish in the top two, three, or four, depending on the race.
Each Way – This combines a win bet and a place bet, with half the total stake apportioned to each.
Doubles and Trebles – These bets combine bets on two or three different horses in different races. An example double could be Horse A to win Race 1 and Horse B to win Race 2. Both must succeed for you to win the bet. Place and each-way bets can also be combined into doubles and trebles.
Accumulators – Combine four bets or more and you’ll have yourself an accumulator or acca. The odds are multiplied together, meaning you could get a huge payout for a relatively small stake. All legs must win for you to receive the payout. Some bookies offer acca insurance, where your stake is returned as cash or a free bet if just one leg fails.
Forecast and Tricast – Forecasts and tricasts let punters guess the order of the top two or three horses in the race. An example tricast could be Horse A to come first, Horse B to come second, and Horse C to come third. They must finish in this order for you to win. Reverse forecasts and tricasts can be found at some bookies, where your picks can finish in any order and you’ll still take home a win.
Betting Without – If you fancy your horse to beat the field with the exception of a single horse, you can exclude that horse from your bet slip. If there’s a clear favourite but you want to back a different horse, bet without markets can offer better odds than a place bet on your chosen horse.
Multiples – There are all sorts of weird and wonderful multiples or combination bets to be made in horse racing. The Trixie is a good place to start and consists of three doubles and one treble. Yankee, Lucky 15, and Canadian bets are also popular. At the other end of the spectrum is the Goliath bet, which is 28 doubles, 56 trebles, 70 four-folds, 56 five-folds, 28 six-folds, eight seven-folds, and one eight-fold accumulator. At 247 bets in total, you should proceed with caution!
Ante-Post – Ante-post bets are placed before the race’s betting market has opened. Punters choose ante-post bets on the basis that the price is more favourable than the expected starting price of the horse. However, there’s the risk that you’ll forfeit the stake if your horse fails to run.
Pari-Mutuel Betting – Also known as tote or pool betting, pari-mutuel betting is where all bets are combined into a pool. Once the house takes its cut, the payout odds are calculated based on sharing this pool between winning bets.
Best Odds Guaranteed Bookmakers
All top bookmakers offer Best Odds Guaranteed, whether it’s on the biggest events in the horse racing calendar such as Cheltenham and the Grand National, or daily meetings across the UK and Ireland. You can find more details about the BOG offers at a number of leading bookies below.
Understanding how each platform’s Best Odds Guaranteed promotion differs is essential before signing up and placing bets. BOG can often start at varying times, so check the terms and conditions to avoid any last-minute surprises. Bookmakers also often exclude more complex wagers from the deal, demonstrating the importance of studying the small print.
bet365
Best Odds Guaranteed is available at bet365 from 8:00am race day. If you take an early price and the SP is bigger, you’ll receive the higher payout if your selection wins.
- What’s eligible?
BOG is available on all standard Win and Each Way fixed odds markets, whether placing singles, multiples, or showcasts. It’s also available when using a Bet Boost.
- What’s excluded?
Adjusted and enhanced place terms, most ante-post bets, and tote bets are not eligible for BOG. All racing in Australia, New Zealand, Japan, Singapore, and Hong Kong is excluded as well.
#AD Offer applies to all bets placed from 10am on the day of race up to 15 minutes before the scheduled ‘off’ time for each ITV race and only includes races shown live on ITV Racing unless otherwise stated by bet365. US racing is excluded. The following Bookmakers' prices are included in this offer: Ladbrokes, William Hill, Paddy Power, Coral, Sky Bet and Boylesports. Offer applies to bets placed on Win and Each Way Fixed Odds markets only. All other markets, including Enhanced or adjusted place terms (Each Way Extra) markets that are priced separately to the Fixed Odds market and Tote/Pari-Mutuel/Colossus (bets and dividends), are excluded from this offer. Races covered by Price Promise are also available for Best Odds Guaranteed, for new and eligible customers..T&C's apply, 18+ begambleaware.org
Paddy Power
Paddy Power offers Best Odds Guaranteed from 8:00am race day. The maximum concession you can receive from BOG at Paddy Power is £1,000 a day.
- What’s eligible?
Singles and multiples on win or each-way markets on UK and Irish racing are valid for Paddy Power’s BOG promotion.
- What’s excluded?
Ante-post bets, in-running bets, combined horse bets, and insurance bets aren’t eligible. Forecast, Place Only, and Betting Without markets are also excluded. BOG does not apply to international racing. It can’t be claimed on Power Price or Power Up bets either.
#AD New customers only. Place your FIRST bet on any market at odds of min 2.0 (EVS) and if it loses we will refund your stake in CASH. Max refund for this offer is £20. Only deposits made using cards will qualify for this promotion. T&Cs apply.. Please Gamble Responsibly.
Betfair
Betfair’s BOG offer is the same as Paddy Power’s — both are owned by Flutter Entertainment. Punters can receive Best Odds Guaranteed from 8:00am race day, with a maximum benefit of £1,000 a day.
- What’s eligible?
All UK and Irish horse racing win or each-way singles bets are valid for BOG. Greyhound racing is eligible too.
- What’s excluded?
All international racing is excluded from BOG. Multiples, exchange bets, in-running bets, and combined horse bets are not valid, nor are Forecast, Place Only, Betting Without or Insurance bets. Odds Boost selections or bets placed with Each Way Edge are not eligible.
#AD New Customer offer. Place a min £5 bet on the Sportsbook on odds of min 1/2 (1.5), get £20 in Free Bets. Rewards valid for 30 days. SMS verification required. Only deposits via cards will qualify. T&Cs apply. Please Gamble Responsibly
William Hill
At William Hill, punters can get Best Odds Guaranteed on the day of the race from 10:00am until the off. The maximum benefit from BOG at this bookie is £25,000 a day per customer.
- What’s eligible?
‘Win’ bets are eligible for BOG on all UK horse racing at William Hill.
- What’s excluded?
While we didn’t find a comprehensive list of exclusions at this bookie, it’s safe to assume all bets other than ‘win’ markets are ineligible. William Hill has also stopped offering Best Odds Guaranteed on Irish horse racing and all greyhound racing.
#AD 18+. Play Safe. From 00:01 on 18.10.2022. £30 bonus, credited as 3x £10 bets. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply.
Betway
Betway has Best Odds Guaranteed on UK and Irish horse racing from 9:00am on race day. Punters can receive a maximum £25,000 enhanced payout per day, one of the largest limits across UK bookies.
- What’s eligible?
Best Odds Guaranteed is eligible on all UK and Irish horse racing winner bets other than events involving Arabian thoroughbreds.
- What’s excluded?
Betway excludes all other types of horse racing bets, including ante-post wagers, extra place races, matched betting, boosts, enhanced prices, and free bets.
#AD 18+ New UK customers only. £5 Min Deposit, max free bet: £30. 1st bet on a Football or Horse Racing multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets upon settlement of the qualifying bet. Offer valid for 7 days of account registration. 50 Bonus Spins credited on placement of qualifying Acca bet.50x bonus wagering applies & weighting requirements, Bonus spins available on selected games & expires 7 days. Debit card deposits only (excl. apply). BeGambleAware.org. Full T&Cs apply
10Bet
Information on 10Bet Best Odds Guaranteed is scarce, with no mention of any specific promotions on the website and no verifiable information elsewhere. If this changes, we’ll be the first to know, so check back here for details.
- What’s eligible?
Despite the lack of information regarding a 10Bet Best Odds Guaranteed offer, when it does come online, we expect most UK and Irish horse race winner bets to qualify.
- What’s excluded?
Punters cannot typically access BOG offers when placing more complex bets, and 10Bet will likely be the same if the bookie starts providing Best Odds Guaranteed.
#AD 18+ begambleaware.org; New bettors get 50% of deposit up to £50; Once per household; Min deposit £15 (no Skrill/Neteller); Wager a total of 8 times deposit + bonus, with max qualifying bet stake equal to your initial bonus amount; Bonus expires after 60 days; Min odds of 4/5 on singles, or 2/5 per leg for acca; Some bet types excluded; See full terms.
VirginBet
In April 2023, VirginBet moved their Best Odds Guaranteed start time from 9am to 10am. However, the bookie has an impressive £50,000 maximum bonus per day and includes win and each-way markets on multiples and singles.
- What’s eligible?
All single and multiple win and each-way bets on UK and Irish horse racing are eligible for BOG at VirginBet.
- What’s excluded?
The VirginBet Best Odds Guaranteed promotion omits ante-post bets, betting in running, derived markets, cashed-out bets, and voided bets.
#AD. New members. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of each-way bets only. 2 non-withdrawable £10 Free Bet Tokens: Valid for 7 days from acceptance (ex. each-way & multiple bets), stakes not returned. **Max Free Bet £10. Free Bet: non-withdrawable, use in 7 days on sportsbook only. Stake not returned. Full T&C's apply. Bet Responsibly. BeGambleAware.org. 18+
LiveScoreBet
Punters at LiveScoreBet can access Best Odds Guaranteed from 10am on race day across UK and Irish horse racing events. The terms and conditions are identical to VirginBet, as both bookies exist under the Anzo Group umbrella.
- What’s eligible?
BOG at LiveScoreBet covers one or more winning and each-way bets.
- What’s excluded?
LiveScoreBet omits the same bets as VirginBet: ante-post bets, betting in running, derived markets, cashed-out bets, and voided bets.
#AD 18+ New members only. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from crediting (ex. E/Ws & Multiples), stakes not returned. T&Cs apply, BeGambleAware.org
QuinnBet
QuinnBet’s Best Odds Guaranteed feature starts from 9am on the day of the race and covers all UK and Irish horse racing events. The maximum bonus payout per day is capped at £250.
- What’s eligible?
BOG is available on all UK and Irish horse racing bets, with just a few exceptions. This makes it one of the most versatile platforms for Best Odds Guaranteed betting.
- What’s excluded?
QuinnBet excludes ante post bets, special markets, enhanced odds and international events.
#AD 18+ Open to QuinnBet customers who place an accumulator bet with a min of three or more selections, minimum odds per selection must be greater that 3/10 (1.30) if your ACCA wins, we'll credit your account with a Free Bet up to £50 max within 24 hours, check table onsite for full details. T&Cs apply
#AD 18+ Open to QuinnBet customers who place a single or each way bet at odds of evens (2.00) or greater on any UK or Ireland race. Min 6 runners per race at odds greater than 6/4 (2.5). Full T&Cs apply.
#AD 18+ If your account has Sportsbook losses at the end of first day's betting, get 50% refund of your losses as a Free Bet up to £35 (min 3 bets) Plus 10 Free Spins. Even if account is up, guaranteed a £5 Free Bet Plus 10 Free Spins provided you place at least 1 bet of £10 or greater at the minimum odds. T&Cs apply | New UK Customers Only | BeGambleAware.org
Unibet
Unibet opens its best odds guaranteed promotion at 8:00am every day. Punters can receive up to £25,000 per day, making this offer one of the most generous on the market.
- What’s eligible?
Singles and multiples placed on races in the UK and Ireland are eligible for Unibet’s BOG offering.
- What’s excluded?
BOG is not available for ante-post, non-runner no bet, pari-mutuel, not to win, enhanced win, cover bets, in-play bets, money back 2nd/3rd bets, or meetings with additional each way places. Free bets can’t be used on BOG selections at Unibet either.
#AD 18+, Opt-in is required in the bet-slip, Place a single bet on any of the selected races below (min stake £1), If your horse finishes second or third in our Money Back as CASH if 2nd or 3rd specials, you'll receive your stake back as cash (max £10), If your horse finishes second in our Money Back if 2nd specials, you'll receive your stake back as a free bet (max £20). T&Cs apply, BeGambleAware.org
AD 18+ begambleaware.org. New customers only. Min deposit £10. Money back as bonus if first bet loses. Wagering requirements: sportsbook 3x at min. odds of 1.40 (2/5), casino 50x. Unless forfeited the sportsbook bonus must be wagered before using the casino bonus. Bonus expires 7 days after opt-in. No deposit required for NI customers. Call 08081699314 to claim. Full T&Cs apply.
Parimatch
Parimatch offers very few details regarding BOG on the site. After some digging, we found that you can access best odds guaranteed prices for horse and greyhound racing from 9:00am race day. Up to £10,000 in concessions can be earned each day.
- What’s eligible?
Horse and greyhound racing in the UK and Ireland are eligible for BOG odds.
- What’s excluded?
In-play, ante-post, extra markets, and match bets are excluded from this promotion.
#AD 18+, New customers only. Opt in, bet £10 on any sports (odds 2.00+) in 7 days. No cash out. Get 4x£5 sports free bets for set markets (odds 2.00+), expires in 7 days. Offer valid from 10:00 UK time on 16/01/2023. Card payments only. T&Cs Apply. begambleaware.org | Please Gamble Responsibly
Best Odds Guaranteed Daily Racing
Nearly all top horse racing betting sites offer Best Odds Guaranteed on daily UK racing, and usually Irish racing as well. BOG is typically available from 8:00am on race day, although this does vary. William Hill, for example, offers BOG from the later time of 10:00am on the day of the race. You might also find bookmakers where BOG applies to bets made the day before the race.
If the race is to begin before 8:00am, there’s usually a window of at least an hour before the off in which Best Odds Guaranteed applies.
As always, be sure to check the terms and conditions at your specific online bookmaker so you know what’s eligible and what isn’t.
Best Odds Guaranteed in Horse Racing Multiples
Many best odds guaranteed bookmakers let punters benefit from Best Odds Guaranteed on multiples — a type of bet where selections across multiple races are combined into one.
Multiples can be made up of win, place, or each-way bets. Check your bookie’s full T&Cs beforehand, as not all markets will be eligible for BOG. Read on for a quick primer on some popular horse racing multiples to consider.
Double
The simplest multiple you can make, a double combines bets on two horses in two different races. Selections can be win or place, with some punters preferring to place each-way doubles.
Say you back Horse A in the first race at 4/1 and Horse B in the second race at 5/1. Placed separately, £1 bets on each would net a total profit of £11 if both were to win. Combined as a £1 double, the potential profit is £29 if both selections win. It’s easy to see why multiples are appealing to punters!
Treble
A treble is much like a double, but with three selections. While that means the potential rewards are higher, you’ll have to contend with longer odds of all your selections coming good. Again, you can make win, place, or each-way treble bets.
Accumulator
Typically, an accumulator is any bet that combines four or more selections or ‘legs’ into one. Each leg must be successful in order for the accumulator to win. The odds of each leg are combined to calculate the payout — so accas can lead to potentially huge wins from a relatively small stake.
If you want to take advantage of BOG with an acca, be sure each leg is an eligible market. It’s also worth noting that you may not get BOG when using acca insurance, a promotion where your stake is refunded should just one leg fail.
Yankee
Here’s where things get more interesting — and more complicated. The Yankee bet is made up of four selections across different races. These selections are combined into a mixture of six doubles, four trebles, and a four-fold accumulator. Just two selections need to win for the bettor to make a return.
Lucky 15
The Lucky 15 is quite similar to the Yankee. It combines four selections across 15 different bets of equal stake — four singles, six doubles, four trebles, and a four-fold acca. Just one of your selections needs to come good to yield a return, with bigger payouts the more you land. Some bookies, such as Paddy Power, can automatically combine your selections into a Lucky 15 on your betslip.
Lucky 31
Dialling things up a notch is the Lucky 31, which is placed on five selections. As you’ve probably guessed, 31 bets are made in total — five singles, ten doubles, ten trebles, five four-fold accas, and one five-fold acca.
Best Odds Guaranteed On Major Horse Racing Festivals
Best Odds Guaranteed betting promotions are commonplace at leading bookmakers, especially at major horse racing festivals. Punters can take advantage of the best betting opportunities, enjoying earlier access to racing markets without risking a bigger price in the immediate build-up.
Bookies from Betfred to Paddy Power offer Best Odds Guaranteed, ensuring all winning bets are paid out at the best price. The stacked calendars at prestigious horse racing meets like Cheltenham Festival or Royal Ascot generate numerous opportunities to enjoy Best Odds Guaranteed offers. And with more people betting on high-profile events, bookies typically alter odds by slightly larger margins. Taking advantage of Best Odds Guaranteed during these more prestigious meets can result in better value.
Furthermore, bookmakers often throw in extra benefits during these events. For example, bet365 regularly grants earlier access to BOG at major events compared to its normal terms and conditions. Punters may also find increased compatibility between Best Odds Guaranteed and other promotions, including odds boosts, board price offers, and more. Check below for the most significant major horse racing festivals to enjoy BOG:
Cheltenham Festival
A haven for betting promotions across all categories, Cheltenham Festival is the crown jewel of the National Hunt racing calendar. Punters gather from far and wide every March to enjoy several iconic races, including the Cheltenham Gold Cup, Queen Mother Champion Chase, Stayers’ Hurdle, and Champions Hurdle. The excitement is palpable across the four-day event, with seven races each afternoon creating a perfect environment to take advantage of Best Odds Guaranteed promotions.
Grand National
Arguably the UK’s most popular horse racing betting event, the Grand National is an iconic steeplechase held annually since 1839. Spanning four miles and 514 yards, it’s an exceptionally demanding race and one of the longest in the racing calendar. This lends it an electrifying unpredictability leading to considerable odds fluctuation in the build-up. As a result, the Grand National is many punters’ favourite event for Best Odds Guaranteed betting.
Royal Ascot
Running annually in June since 1768, Royal Ascot is a bona fide classic. Competitors vie for three main trophies across the five-day festival – the Gold Cup, Royal Hunt Cup, and Queen’s Vase – although seven races take place each afternoon. This provides the perfect foundation for Best Odds Guaranteed betting, and many bookies offer earlier access than normal. For example, you may be able to place a BOG wager the day before a race rather than the usual 8 am availability.
The Derby
The Derby – also known as the Epsom Derby or Derby Stakes – is one of the oldest horse racing meets alongside Royal Ascot. Starting in 1780, the three-year-old thoroughbred-exclusive event is the pinnacle of the British Classics and many punters’ favourite flat race festival of the season. Taking place across a Friday and Saturday, there aren’t quite as many races as other festivals, though there are still plenty of Best Odds Guaranteed opportunities. Betfred is currently the official sponsor, and the bookies is known to amplify its betting promotions over the weekend.
Prix de l’Arc de Triomphe
Longchamp Racecourse’s Prix de l’Arc de Triomphe sees Europe’s best horses and jockeys descend on Paris for the world’s fourth-richest turf race. Commonly regarded as the most prestigious all-aged horse race, it’s a popular event for punters using Best Odds Guaranteed betting promotions. The Prix de l’Arc de Triomphe is famous for being one of the legendary Frankie Dettori’s favoured races, with the Italian jockey picking up the trophy on no less than six occasions.
Glorious Goodwood
Glorious Goodwood is the most distinguished meet at Goodwood Racecourse and began in 1802. Taking place annually in late July and early August, some of its most notable races include the Stewards’ Cup, Nassau Stakes, Sussex Stakes, and the Goodwood Cup. Glorious Goodwood is one of the top UK flat racing meets for Best Odds Guaranteed betting, renowned for its unique design and coastal proximity.
Chester May Meeting
Chester Racecourse is officially the oldest racecourse still in operation as per the Guinness World Records. The Chester May Meeting is the main event at the legendary track — a flat racing meet staging several Group II and Group III races. Punters can enjoy BOG across the three-day festival, covering notable races like the Chester Cup, Huxley Stakes, Dee Stakes, and Chester Vase.
York Ebor Festival
One of the concluding major meets of the UK flat racing season, York Ebor Festival is a particularly popular Best Odds Guaranteed betting event. It was established in 1843 and stages the Ebor Handicap, Yorkshire Oaks, and Lowther Stakes, among other prestigious Group I and Group II races.
King George VI Chase
An iconic steeplechase just below the Cheltenham Gold Cup in terms of overall prestige, the King George VI Chase is famous for its nail-biting action and a long history of legendary winners. Kauto Star heads up the rankings, winning the race on five separate occasions. Odds can change considerably both before and during the three-mile contest, making it a great option for Best Odds Guaranteed offers.
Coral Gold Cup
The Coral Gold Cup is one of the main events at Newbury Racecourse. A Premier Handicap National Hunt steeplechase that was first run in 1957, it has evolved into one of the most popular UK races. Taking place over three miles and two furlongs, horses aged four years or over must jump twenty-one fences during the race. Another fantastic opportunity for Best Odds Guaranteed betting.
What Time Can I Get Best Odds Guaranteed on Horse Racing
One major Best Odds Guaranteed characteristic to understand is its availability. The promotion is very rarely, if ever, available on ante-post bets. Instead, punters must wait for the day of the race or, on special occasions, the day before to place a BOG wager. Major bookmakers can differ slightly on the times available. Here is a round-up:
bet365
bet365 offers Best Odds Guaranteed from 8 am. As an added bonus, BOG counts on “Bet Boost” wagers on Win and Each Way markets.
Paddy Power
Paddy Power offers Best Odds Guaranteed from 8 am on select daily races and all major events.
Betfair
Betfair Best Odds Guaranteed betting promotions are available from 8 am.
Boylesports
The Boylesports Best Odds Guaranteed start time is at 9 am. This is slightly later than most competitors, although the bookies applies the promotion automatically, so you don’t need to activate it yourself.
BetVictor
BetVictor offers Best Odds Guaranteed at 9 am on race day.
William Hill
William Hill offers Best Odds Guaranteed on racing events starting from 10 am.
Betway
Betway provides Best Odds Guaranteed from 9 am.
10Bet
10Bet punters cannot currently access BOG bets.
VirginBet
VirginBet moved its BOG start time back from 9 am to 10 am in April 2023.
LiveScoreBet
Customers at LiveScoreBet can place Best Odds Guaranteed wagers from 10am.
SBK
Unfortunately, SBK doesn’t offer BOG at the moment.
QuinnBet
QuinnBet has one of the earliest Best Odds Guaranteed start times, kicking off at 9am.
Unibet
Unibet serves up its BOG offering from 8:00am every day.
Parimatch
Parimatch bettors can avail of the site’s best odds guaranteed promotion from 9:00am every race day.
How to Get the Best Out of Best Odds Guaranteed
Best Odds Guaranteed promotions are among the most advantageous offers for horse racing betting enthusiasts. Understanding how to take optimal advantage requires a carefully thought-out strategy.
Choosing the right bookies is a vital first step. We highly recommend shopping around for the best board price and starting price so you can get the maximum benefit. This involves tracking horse odds across a few different sites in the days running up to your chosen event to see which platform tends to have the best price. Additionally, it’s worth checking whether you can enjoy Best Odds Guaranteed with other offers, such as odds boosts or free bets.
Furthermore, placing BOG bets as early as possible is a good idea. Bookies update the odds relative to how many bets are placed on each outcome. Generally speaking, the earlier you place a wager, the better the payoff.
Responsible Gambling
There’s nothing more important than your well-being, and part of staying safe is ensuring that you gamble responsibly. Bookmakers across the UK are keen to help those struggling with problem gambling through self-exclusion periods, bet limits, reality checks and other tools.
On top of using those services, you can take steps towards healthy gambling by carrying out some quick and easy tasks. For example, setting a strict gambling budget will stop you from going past your limit.
Researching before placing a bet is vital too. Backing a runner before looking at its recent record is equivalent to throwing your bankroll into the wind. We have plenty of statistics for you to check out before diving head-first into a punt, complete with in-depth overviews of the last two weeks. Take some time to study a bet beforehand – you’ll be glad in the long run.
Our final piece of advice is to take regular breaks from betting. It’s easy to get caught up in the adrenalin and excitement but those feelings won’t last forever. By walking away from the screen for a while, you can take a breather and focus on things that truly matter. Then, when you’re ready, you can start studying for the next race.
If you’d like to see further details on this topic, visit our dedicated Responsible Gambling page here.
Here are some gambling help organisations that can offer professional, confidential and friendly problem gambling suppprt.
- GamCare – This site offers six contact methods, a recovery toolkit, and staff who’ll listen to everything you need to say.
- BeGambleAware.org – A free platform you can use to get help for yourself or someone else.
- Gambler’s Anonymous – Talk to others at virtual and real-life meetings to support each other on your journey toward improvement.
Compare Bookies That Offer Best Odds Guaranteed
If you’ve made it this far, you’re fully clued up on Best Odds Guaranteed betting. Here at HorseRacing.net, we’ve got a selection of top-notch bookies with BOG to make your search easy.
To get started, simply take a look at our hand-picked recommendations featured on this page. Once you find one you like the look of, click through from HorseRacing.net, sign up, and claim your welcome bonus. And if you’re going to take advantage of a Best Odds Guaranteed offer, be sure to read the T&Cs before you get started so you know which bets qualify.
Frequently Asked Questions About Best Odds Guaranteed
What are best odds guaranteed?
With best odds guaranteed, you take a price on a horse and if the starting price (SP) is bigger, you get paid out at those bigger odds.
Which bookmakers offer best odds guaranteed?
Most horse racing betting sites offer best odds guaranteed but the terms and conditions vary between operators. Use the information on this page to help decide which betting site and best odds guranteed promotion is best for you.
Can I trust best odds guaranteed horse racing betting sites?
As long as the betting site holds a full gambling licence from the UK Gambling Commission, it’s trustworthy and legitimate. Licensed sites must adhere to requirements around fairness, player safety, and data protection. We only recommend licensed sports betting sites at HorseRacing.net, and you should never play at an unlicensed site.
Can I get best odds guaranteed for Flat and Jumps racing?
Yes, you will be able to get Best Odds Guaranteed with selected bookmakers for all UK & Irish Flat and Jumps racing. So, whether it's a seller at Yarmouth or a bet in the Grand National, providing your chosen bookmaker offers Best Odds Guaranteed then you will get that offer.
Do you get best odds guaranteed at the Cheltenham Festival?
The Cheltenham Festival is the most popular meeting of the year and you can gain Best Odds Guaranteed with some of the leading betting sites for all 28 races at the Cheltenham Festival, usually on the day of the race.
When are best odds guaranteed available for horse racing punters?
Best Odds Guaranteed offers are available at different times depending on the bookmaker you choose to use. Make sure you check out on the relative betting sites for when the offers are available, but most do offer best odds guaranteed for punters to make the most of.
Can I get Best Odds Guaranteed on horse racing?
Yes. All top betting sites offer Best Odds Guaranteed on horse racing, from smaller daily races to the biggest events like the Grand National and Royal Ascot. Check the bookmaker’s full terms so you know which markets are eligible for BOG.
Can I get Best Odds Guaranteed the day of the race?
Yes. Most horse racing betting sites offer BOG from around 8am–9am race day.
Can I get Best Odds Guaranteed on the Cheltenham Festival?
Yes. Plenty of bookies run Best Odds Guaranteed promotions for Cheltenham, so you can get the best prices on races like the Gold Cup and Champion Chase.
Can I get Best Odds Guaranteed in horse racing multiple bets?
Yes, usually. It depends on your bookmaker’s specific terms, so be sure to check before you bet.
Do ante-post bets benefit from Best Odds Guaranteed?
Sometimes, but you should check your bookmaker’s BOG terms and conditions before betting. Don’t forget ante-post bets may be forfeited if your chosen horse doesn’t run — you can look for bookies with a Non Runner No Bet policy to avoid that happening.
Do bookmakers offer Best Odds Guaranteed on the Grand National?
Yes. All major bookmakers offer Best Odds Guaranteed on the Grand National.
Can I get Best Odds Guaranteed on Royal Ascot races?
Yes. Best Odds Guaranteed is offered across all Royal Ascot races.
Can I get Best Odds Guaranteed betting on a horse in-running?
No. Best Odds Guaranteed betting is very rarely available on a horse in-running.
If the SP is bigger do I get paid out immediately on the better odds?
If the starting price is higher than when you placed a BOG bet, you will be paid out on the better odds. However, your horse must win first!
Why do bookmakers offer Best Odds Guaranteed?
Bookmakers offer Best Odds Guaranteed to safeguard their customers against disadvantageous odds changes in the build-up to a race.
What does SP stand for?
SP stands for Starting Price.
Can I get Best Odds Guaranteed in a shop as well as online?
Ladbrokes and Coral now offer BOG in their betting shops, but most bookies keep the promotion online only.
Do bookmakers offer BOG on the Derby at Epsom?
Yes. Most major bookies offer BOG on the Epsom Derby.