Sky Bet Cheltenham Offer 2027: Bet £10 Get £40 in Free Bets
The 2027 Cheltenham Festival runs from Tuesday 16 to Friday 19 March, and the ante-post markets are already taking shape. New customers at Sky Bet can get £40 in free bets for horse racing when they sign up and place a first bet of £10 at odds of 1/1 (2.0) or greater.
The free bets are credited as 4 x £10 tokens for horse racing, so you can spread them across the Festival or use them on the big jumps races in the build-up to Cheltenham. Once you have an account, Sky Bet has plenty for existing customers too, including Best Odds Guaranteed (when you opt in to Sky Bet Club), extra each-way places on big races and the free-to-play ITV7.
How to Claim the Sky Bet Cheltenham Sign Up Offer
You don't need a Sky Bet promo code for Cheltenham. Register through the links on this page, then place a first bet of £10 at odds of 1/1 or greater. Follow the steps below to claim your Sky Bet Cheltenham offer:
1. Click the Sky Bet Link
Clicking the link takes you straight to the Sky Bet offer page, where you can start your registration.
2. Register an Account
Click Join to open the registration form. You'll need to enter your details, including:
- First Name
- Last Name
- Date of Birth
- Personal Address
- Phone Number
- Username
You'll then set a security question and answer and create a login PIN. You can also set a deposit limit at this stage, which we recommend.
3. Check the Terms and Conditions
Read the offer terms before you deposit so you know exactly what qualifies.
4. Make a Deposit
Deposit enough to cover your £10 qualifying bet. Check the offer terms for which payment methods qualify.
5. Place Your Qualifying Bet
Place your first bet of £10 as a single or each-way bet at odds of 1/1 or greater. Once it settles, you'll receive 4 x £10 free bets to use on horse racing, such as the Cheltenham ante-post markets.
#AD 18+ New customers only. First single & E/W bet only. Odds of 1/1 or greater. 4 X £10 bet tokens. Free bet stakes not included in returns. Free bets for Horse Racing only. Free bets are non withdrawable. Free bets expire after 30 days. Eligibility restrictions and further T&Cs apply.
Sky Bet Cheltenham Offers Terms and Conditions
Always check the full terms on the Sky Bet promotions page before you sign up. Here are the key terms of the current offer:
- 18+. New customers only.
- Your first single or each-way bet is the only one that qualifies.
- The qualifying bet must be at odds of 1/1 (2.0) or greater.
- Free bets are credited as 4 x £10 bet tokens.
- Free bets can only be used on horse racing.
- Free bet stakes are not included in returns.
- Free bets are non-withdrawable and expire after 30 days.
- Eligibility restrictions and further T&Cs apply.
#AD 18+ New customers only. First single & E/W bet only. Odds of 1/1 or greater. 4 X £10 bet tokens. Free bet stakes not included in returns. Free bets for Horse Racing only. Free bets are non withdrawable. Free bets expire after 30 days. Eligibility restrictions and further T&Cs apply.
Sky Bet Cheltenham Offers Available To Existing & New Customers
Whilst you can only claim the Sky Bet Cheltenham welcome bonus once, the following offers are available every day - not just during Cheltenham - to existing customers. Combining these makes Sky Bet one of the most valuable betting accounts for racing customers, thanks to the massive value on offer.
Non Runner No Bet on Cheltenham Races
If your Cheltenham selection does not run, your stake is refunded as cash instead of the bet being settled as a loser, which is especially useful for ante‑post singles and multiples on races like the Champion Hurdle or Gold Cup. Keep an eye out for when Sky Bet switches it on for the 2027 Festival.
Each Way Value via Extra Place Races
Sky Bet consistently offer the most extra place races of all bookmakers, so check their website each day to see where you can get the each-way value. At the 2026 Festival, Sky Bet paid more extra places than any other bookmaker - often paying 6 or 7 places on the big handicaps. It is the preferred betting account of our longshot each-way tipster, Raceolly.
Best Odds Guaranteed via Sky Bet Club
Best Odds Guaranteed is available to customers who opt in and qualify for Sky Bet Club. The first thing you need to do is to visit the Sky Bet Club and follow the "Join The Club" link to opt in. Then select Best Odds Guaranteed as your reward. To remain eligible for the Sky Bet Club, you need to stake £30 each week at odds of evens or greater (cashed-out bets are excluded).
Win Life-Changing Jackpots With The ITV7
The ITV7 will be available daily throughout the Cheltenham Festival and is free to enter using your Sky Bet betting account. The ITV7 is a really popular free-to-play game that forms a big part of the ITV Racing TV coverage. It gives players the chance to win a life-changing sum of money every week (not just during Cheltenham) for no outlay whatsoever other than the time taken to enter their selections.
Sky Bet's Prize Drop
Like the ITV7, Prize Drop is also completely free to enter and offers loads of exciting ways to win, including Sky Bet EFL tickets, perks and much more! Head to the Prize Drop page regularly to see if you could be among the thousands of winners.
Sky Bet Cheltenham Betting Markets
Punters can place multiples, accumulators, cover bets, win only bets, each-way bets and much more at the Cheltenham Festival on Sky Bet.
I would recommend Sky Bet to UK players looking to try new markets during the Cheltenham Festival. Sky Bet are one of the best in the industry for Request a Bet, special markets and a range of combinations. They are also usually the number one betting site for extra places, so for those who love each-way accumulators there is nowhere better.
Ante-Post Betting on the 2027 Cheltenham Festival
Sky Bet already has ante-post markets on the big races at the 2027 Festival. The 2026 Festival's big three races all went to Willie Mullins and Paul Townend. Lossiemouth won the Champion Hurdle, Il Etait Temps the Champion Chase and Gaelic Warrior the Gold Cup. All three could be back to defend their crowns. Follow the build-up with our race guides:
Betting ante-post means taking a price months before the race, so your selection may not run. That's why Non Runner No Bet, when available, is so valuable.
Why Bet With Sky Bet on Cheltenham 2027?
The Cheltenham Festival is huge at Sky Bet, which has sponsored the opening race, the Supreme Novices' Hurdle, in recent years. On top of the sign-up offer and the existing customer promotions above, you can play free games, most notably the ITV7, which will be available every day of the 2027 Festival. Perhaps the biggest reason for choosing Sky Bet, though, is its commitment to extra each-way places on Cheltenham races. Sky Bet consistently offers more extra places than any other UK bookie, and we expect that to continue at the 2027 Festival.
How Does Sky Bet's Cheltenham Offer Compare to Paddy Power & Other Online Bookies?
Sky Bet's welcome offer is a strong one for racing fans. Its £40 in free bets is more than the £30 offered by Paddy Power. When you factor in the existing customer offers as well, Sky Bet is one of the best racing accounts to have ahead of the 2027 Festival. See how they compare in the table below:
| Rank | Bookmaker | Sign Up Offer | Bonus Expiry | Streaming | BOG |
|---|---|---|---|---|---|
1. |
BOYLE Sports
|
£30 | 7 days | Yes | Yes |
2. |
Betfred
|
£50 | 7 days | Yes | Yes |
3. |
Paddy Power
|
£30 | 30 days | Yes | Yes |
4. |
Sky Bet
|
£40 | 30 days | Yes | Yes |
5. |
BetMGM
|
£40 | 7 days | Yes | No |
How new affordability checks affect Cheltenham betting with Sky Bet
Since 2024, UK licensed betting sites have been required to run “financial vulnerability” or financial risk checks once a customer’s net deposits reach specific rolling thresholds. From 30 August 2024 to 27 February 2025, this threshold was £500 in net deposits within 30 days. Since 28 February 2025, it has been £150 in net deposits within 30 days. These are designed to identify customers who may be significantly or particularly financially vulnerable using publicly available data, rather than full credit files.
Industry guidance explains that operators are expected to monitor for sharp increases in deposits, longer sessions and repeated short‑term top‑ups as indicators of potential harm, and to respond proportionately. In parallel, separate “financial risk assessment” pilots are testing more rigorous checks at higher loss levels to ensure that high‑spending remote customers are not gambling beyond their means.
Sky Bet explicitly states that it conducts affordability checks in partnership with a credit reference agency (TransUnion) to understand disposable income and protect customers from overspending. These processes now form a visible part of how online betting operates day to day in the UK, and will naturally apply around major events such as the Cheltenham Festival.
Is Cheltenham Festival Live Streaming Available on Sky Bet?
Sky Bet will offer live streaming of all races at the 2027 Cheltenham Festival, including the Gold Cup on Friday 19 March. You can stream every UK and Irish race at Sky Bet throughout the year, not just at Cheltenham, which makes it a really valuable account to have.
Frequently asked questions about the Sky Bet Cheltenham offer
What is the qualifying bet for the Sky Bet Cheltenham sign up offer?
New customers need to place a first bet of £10 as a single or each-way bet at odds of 1/1 (2.0) or greater to trigger the free bets.
How are the Sky Bet Cheltenham free bets credited?
Once your qualifying bet is settled, Sky Bet credits 4 x £10 free bets (£40 in total) to your account. They can be used on horse racing and expire after 30 days.
Is a promo code needed to claim the Sky Bet Cheltenham offer?
No. Register through the links on this page and place your qualifying £10 bet at the required odds. No promo code is needed.
Can existing Sky Bet customers get extra value at the 2027 Cheltenham Festival?
Yes. Existing customers can benefit from extra each-way places, Best Odds Guaranteed via Sky Bet Club, the free-to-play ITV7 and Prize Drop, plus Non Runner No Bet when it is offered on Cheltenham races.
Discover Alternative Betting Offers for Cheltenham beyond Sky Bet
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