Royal Ascot campaigns raise £400,000 for charity

Ascot encouraged people to dress up for the races at home during the Royal meeting.
Ascot encouraged people to dress up for the races at home during the Royal meeting.

This year's Royal meeting raised a huge £400,000 for frontline charities, as the sport came together during the Coronavirus pandemic. 

Over £160,000 of that amount came from the Ascot's own '#StyledWithThanks' campaign, which encouraged fans who would normally attend Royal Ascot to dress up as normal at home, and contribute some money to good causes in the process. 

The campaign was supported by a host of high-profile names, including Zara and Mike Tindall and model Rosie Tapner, while Frankie Dettori pledged a commemorative saddle cloth which was awarded to him in recognition of riding 70 winners at Royal Ascot. 

The initiative was supported by a host of other efforts, and the money raised will be split between The National Emergencies Trust Relief Fund, NHS Charities Together, The Care Workers Charity and the Berkshire Community Foundation Coronavirus Fund.

Meanwhile, that total was supplemented by a generous contribution from members of the Betting and Gaming Council, who donated their profits from the Britannia Stakes - around £250,000 - to be distributed between Prostate Cancer UK, Marie Curie, The Care Workers Charity and the Berkshire Community Foundation Coronavirus Fund. 

Nick Smith, Director of Racing & Public Affairs, Ascot Racecourse, commented: "We are delighted with the response of the public and the racing, betting and fashion industries to all the charitable initiatives that took place during and around Royal Ascot.

"The rainbow montage tribute of photos sent in as part of our #StyledWithThanks campaign will be a permanent reminder of the year when all elements of what makes Royal Ascot so special came together to support a range of national and local charities."

Ellie Orton, Chief Executive of NHS Charities Together, added: "Thank you so much to everyone that has donated to the #StyledWithThanks campaign. We're so delighted to be one of the beneficiaries.

"It will make a huge difference to NHS staff, volunteers and patients. Our members will be able to use the donations to help meet not only the immediate needs they're facing through the pandemic, but also to help recovery. Thank you again to all those involved, we've been totally overwhelmed by the outpouring of support for our COVID-19 Appeal."

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